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PubMatic, Inc. (NASDAQ: PUBM) is a leading marketing automation software company that specializes in serving premium publishers. Headquartered in Redwood City, California, PubMatic empowers publishers to maximize their revenue through real-time analytics, yield management, and workflow automation.
With a focus on providing flexibility in audience discovery and media planning, PubMatic's platform offers a single view into advertiser relationships across all screens, channels, and formats. This makes it easier for publishers to make informed inventory decisions and improve their revenue performance.
PubMatic has achieved significant milestones, including being ranked by Deloitte as one of the fastest-growing companies in the U.S. for four consecutive years up to 2015. The company operates globally with offices in various locations, ensuring comprehensive support and service to its clients worldwide.
In recent developments, PubMatic has expanded its product offerings by launching innovative tools like Activate and Convert. These products help publishers and advertisers navigate the complex and fragmented digital advertising landscape. The company has also reinforced its engineering and sales teams, aiming to boost technological innovation and client relationships.
PubMatic's partnerships with industry giants like Instacart and Roblox reflect its commitment to providing scalable, privacy-compliant solutions in digital advertising. By leveraging first-party data and machine learning AI technology, PubMatic ensures robust user privacy while driving measurable advertising outcomes.
Financially, PubMatic stands out for its strong profitability, high margins, zero debt, and significant free cash flow. The company reported a record revenue of $267 million in 2023 and plans to continue investing in growth initiatives to enhance its market presence and customer value.
Overall, PubMatic is a pivotal player in the digital advertising ecosystem, helping publishers and advertisers achieve their business objectives through innovative, transparent, and efficient solutions.
PubMatic (Nasdaq: PUBM), a digital advertising technology company, has announced its management team's participation in two upcoming financial conferences in March 2025:
1. The Citizens JMP Technology Conference on March 3, 2025, featuring a fireside chat at 1:30 PM PT / 4:30 PM ET
2. The KeyBanc Capital Markets Emerging Technology Summit on March 4, 2025, with a fireside chat scheduled for 10:00 AM PT / 1:00 PM ET
Both events will be webcasted live through PubMatic's investor relations website, with recordings available for 90 days after the presentations.
TCL and PubMatic (PUBM) have announced a strategic partnership to enhance programmatic advertising for live sports. TCL will integrate its premium streaming inventory, including NFL Channel and CBS Sports, with PubMatic's technology platform to maximize value and reach over 24 million viewers.
The partnership leverages PubMatic's advanced technology, which has shown over 100% year-over-year growth in monetized CTV impressions for three consecutive quarters. Key benefits include enhanced targeting capabilities, supply path optimization, and advanced measurement through closed-loop reporting.
This collaboration comes as digital US viewership surpasses traditional pay TV, with 114.1 million people projected to watch live sports digitally next year compared to 82.0 million via television. The partnership will be featured in PubMatic's Live Sports HQ, offering innovative solutions and exclusive auction packages for advertisers targeting sports audiences.
PubMatic (Nasdaq: PUBM) has announced it will release its financial results for Q4 and fiscal year 2024 after market close on February 27, 2025. The company will host a webcast at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time) on the same day to discuss these results.
Investors and interested parties can access the live and archived webcast through PubMatic's Investor Relations website in the News & Events section at https://investors.pubmatic.com.
PubMatic announces significant growth of its Activate platform, reporting nearly 6x growth in customer count and 5x in campaign count year-over-year in 2024. The platform has achieved universal adoption among the 'Big Six' advertising agencies and is now available globally across NTAM, LATAM, EMEA, and APAC regions.
Activate's technology delivers notable efficiency improvements, with buyers experiencing up to 20% improvement in pricing and a 13% decrease in CPMs when using Smart Bidding. The platform provides access to 100% of PubMatic's premium publisher inventory and leverages advanced data partnerships with companies like Instacart, Western Union, and Intuit.
Success metrics include a Mars campaign achieving 126% incremental sales lift and another campaign showing 17% improvement in video completion rate. The platform focuses on inventory curation, with over 70% of usage centered on auction packages for audience segmentation.
PubMatic (PUBM) and KERV.ai have announced a strategic partnership to enhance programmatic advertising through AI-powered interactive and shoppable video capabilities. Through this collaboration, marketers can now access KERV's interactive video technology across PubMatic's premium inventory.
The partnership enables brand and agency buyers to efficiently access KERV's interactive and shoppable creative ad units through deal IDs. Advertisers will have access to KERV's AI-powered formats across Online Video (OLV) and Connected TV (CTV), combined with cookie-free, first-party targeting capabilities based on KERV's audience identifiers.
The integration aims to simplify and accelerate the path to purchase while ensuring contextual relevance and brand safety. The partnership is immediately available to all KERV and PubMatic customers, demonstrating both companies' commitment to innovation and revenue optimization.
PubMatic and GroupM are expanding their global partnership to enhance GroupM Premium Marketplace (GPM) in the Latin America region. The expansion will provide GroupM clients with direct access to PubMatic's publisher inventory, offering a unified approach to programmatic buying of connected TV, digital video, and display advertising.
The partnership aims to centralize GroupM's media investments across LATAM, providing competitive bidding, top-tier technology, and supply chain transparency. The initiative will launch alongside PubMatic's Activate product, bringing Supply Path Optimization (SPO) to the region. According to OnAudience, programmatic ad spending in LATAM has grown from $5.2 billion in 2017 to $16.77 billion in 2023, with projections reaching $23.6 billion by 2028.
PubMatic has expanded its collaboration with Western Union to enhance their commerce media business. The partnership leverages PubMatic's SSP capabilities for onsite monetization and uses Western Union's first-party data for offsite audience extension via Convert. Western Union will utilize PubMatic's SSP and OpenWrap header bidding solution through a unified tech stack to streamline operations and reduce fragmentation. The collaboration aims to create customized advertising opportunities targeting Western Union's diverse multicultural consumer base across premium digital channels. According to EMARKETER, US ad spending on financial media networks is projected to grow from $350 million in 2024 to $1.5 billion in 2026.
PubMatic and DIGITS Agency announce a strategic partnership to leverage PubMatic's Convert platform for digital grocery advertising. The collaboration will launch with Fareway Stores ($1.5B annual revenue, 140 stores) and Vroom Delivery, targeting the growing digital grocery market expected to exceed $200B in 2024. The partnership aims to monetize digital grocery advertising inventory through programmatic technology with omnichannel, closed-loop reporting. According to EMARKETER, grocery is projected to become the largest e-commerce category by 2026, reaching $335.19B in sales by 2027.
Xumo, a streaming platform joint venture between Comcast and Charter, has partnered with PubMatic (PUBM) to make Xumo's premium inventory programmatically available to advertisers. The collaboration aims to provide advertisers with enhanced reach and targeting capabilities across Xumo properties. Xumo has reported significant growth, with September 2024 streaming hours on Xumo Play increasing 83% year-over-year, and viewers spending an average of 90 minutes daily on its 350+ channels. The partnership comes as programmatic CTV ad spending is projected to reach $23.8 billion in 2024.
PubMatic (PUBM), a digital advertising technology company, has announced its management team's participation in two upcoming financial conferences in December 2024. The team will attend the Wolfe Research Small and Mid-Cap Conference on December 4 and the Raymond James TMT and Consumer Conference on December 11, both in New York. A live webcast of the Raymond James fireside chat will be accessible through PubMatic's investor relations website, with replay available for 90 days after the presentation.
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