Cyclum NextGen Travel Centers Announces 76® Branding Agreement With Phillips 66 for Its Next Generation of Travel Centers
Cyclum NextGen Travel Centers has announced a branding agreement with Phillips 66 to use its iconic 76® brand for its next-generation travel centers. The partnership will combine Phillips 66's fuel expertise with Cyclum's zero-carbon energy vision. The travel centers will offer multiple fuel solutions, including 76 Branded Gasoline, 76 Branded Renewable Diesel, hydrogen, compressed natural gas (CNG), and electric vehicle charging.
Cyclum plans to build 400 state-of-the-art travel centers nationwide, providing superior fresh food options and amenities for both motorists and professional drivers. The company has also entered racing with a 76® branded car driven by Kole Raz in the ARCA and Xfinity series for 2025, aiming to enhance brand visibility and engage fleet operators for long-term fuel contracts.
Cyclum NextGen Travel Centers ha annunciato un accordo di branding con Phillips 66 per utilizzare il suo iconico marchio 76® nei propri centri di viaggio di nuova generazione. La partnership unirà l'esperienza nel carburante di Phillips 66 con la visione energetica a zero carbonio di Cyclum. I centri di viaggio offriranno molteplici soluzioni di carburante, inclusi benzina a marchio 76, diesel rinnovabile a marchio 76, idrogeno, gas naturale compresso (CNG) e ricarica per veicoli elettrici.
Cyclum prevede di costruire 400 centri di viaggio all'avanguardia in tutto il paese, offrendo opzioni alimentari fresche e superiori, oltre a servizi per automobilisti e autisti professionisti. L'azienda è inoltre entrata nel mondo delle corse con un'auto a marchio 76® guidata da Kole Raz nelle serie ARCA e Xfinity per il 2025, con l'obiettivo di aumentare la visibilità del marchio e coinvolgere gli operatori di flotte per contratti di carburante a lungo termine.
Cyclum NextGen Travel Centers ha anunciado un acuerdo de marca con Phillips 66 para utilizar su icónica marca 76® en sus centros de viaje de nueva generación. La asociación combinará la experiencia en combustible de Phillips 66 con la visión de energía cero carbono de Cyclum. Los centros de viaje ofrecerán múltiples soluciones de combustible, incluyendo gasolina de marca 76, diésel renovable de marca 76, hidrógeno, gas natural comprimido (CNG) y carga para vehículos eléctricos.
Cyclum planea construir 400 centros de viaje de última generación en todo el país, proporcionando opciones superiores de comida fresca y comodidades tanto para automovilistas como para conductores profesionales. La compañía también ha entrado en el mundo de las carreras con un auto de marca 76® conducido por Kole Raz en las series ARCA y Xfinity para 2025, con el objetivo de mejorar la visibilidad de la marca y atraer a operadores de flotas para contratos de combustible a largo plazo.
사이클럼 넥스트젠 여행 센터(Cyclum NextGen Travel Centers)는 필립스 66(Phillips 66)와 브랜드 협약을 체결하여 다음 세대 여행 센터에 아이코닉한 76® 브랜드를 사용하기로 발표했습니다. 이번 파트너십은 필립스 66의 연료 전문성과 사이클럼의 제로 탄소 에너지 비전을 결합할 것입니다. 여행 센터는 다수의 연료 솔루션을 제공할 것입니다, 여기에는 76 브랜드 가솔린, 76 브랜드 재생 가능 디젤, 수소, 압축 천연가스(CNG), 전기차 충전이 포함됩니다.
사이클럼은 전국에 400개의 첨단 여행 센터를 건설할 계획으로, 운전사 및 전문 운전자를 위한 신선한 음식 옵션과 편의시설을 제공할 것입니다. 회사는 또한 2025년 ARCA 및 Xfinity 시리즈에서 Kole Raz가 운전하는 76® 브랜드 자동차와 함께 레이싱에 진출하였으며, 이는 브랜드 가시성을 높이고 장기 연료 계약을 위해 차량 운영자와의 관계를 강화하는 것을 목표로 하고 있습니다.
Cyclum NextGen Travel Centers a annoncé un accord de marque avec Phillips 66 pour utiliser sa marque iconique 76® pour ses centres de voyage de nouvelle génération. Ce partenariat combinera l'expertise de Phillips 66 en matière de carburant avec la vision énergétique à zéro carbone de Cyclum. Les centres de voyage proposeront plusieurs solutions de carburant, notamment de l'essence de marque 76, du diesel renouvelable de marque 76, de l'hydrogène, du gaz naturel comprimé (CNG) et des bornes de recharge pour véhicules électriques.
Cyclum prévoit de construire 400 centres de voyage à la pointe de la technologie dans tout le pays, offrant des options alimentaires fraîches et supérieures ainsi que des équipements pour les automobilistes et les conducteurs professionnels. L'entreprise s'est également engagée dans la course avec une voiture de marque 76® conduite par Kole Raz dans les séries ARCA et Xfinity pour 2025, visant à accroître la visibilité de la marque et à engager les opérateurs de flottes pour des contrats de carburant à long terme.
Cyclum NextGen Travel Centers hat eine Markenvereinbarung mit Phillips 66 angekündigt, um die ikonische 76®-Marke für seine nächsten Reisezentren zu nutzen. Die Partnerschaft wird das Fachwissen von Phillips 66 im Bereich Treibstoffe mit der visionären Null-Kohlenstoff-Energie-Vision von Cyclum kombinieren. Die Reisezentren werden mehrere Kraftstofflösungen anbieten, darunter 76 Branded Gasoline, 76 Branded Renewable Diesel, Wasserstoff, komprimiertes Erdgas (CNG) und Ladestationen für Elektrofahrzeuge.
Cyclum plant den Bau von 400 hochmodernen Reisezentren im ganzen Land, die erstklassige frische Lebensmitteloptionen und Annehmlichkeiten sowohl für Autofahrer als auch für Berufskraftfahrer bieten. Das Unternehmen ist auch in den Rennsport eingestiegen mit einem 76®-markierten Auto, das von Kole Raz in den ARCA- und Xfinity-Serien für 2025 gefahren wird, mit dem Ziel, die Markenbekanntheit zu steigern und Flottenbetreiber für langfristige Kraftstoffverträge zu gewinnen.
- Strategic branding partnership with Phillips 66 (PSX) enhances market credibility
- Ambitious expansion plan to build 400 travel centers nationwide
- Diversified fuel offering including traditional and renewable energy solutions
- Racing sponsorship strategy to attract fleet operators and secure long-term contracts
- None.
Insights
This strategic partnership represents a significant expansion move in the evolving fuel retail landscape. The agreement to build 400 travel centers with Phillips 66's 76® branding creates a substantial new revenue stream potential for PSX. The multi-fuel approach, including traditional fuels alongside renewable options like hydrogen and EV charging, positions both companies advantageously in the energy transition.
The deal's economics are compelling: travel centers typically generate higher margins than traditional gas stations through diversified revenue streams including food service and amenities. By incorporating renewable fuels, these centers can capture both traditional customers and the growing alternative fuel market, while qualifying for various government incentives and credits. The fleet contract potential through racing visibility adds another revenue layer.
The travel center sector is experiencing rapid transformation and this partnership strategically positions PSX to capture market share in the evolving landscape. Current market dynamics show increasing demand for multi-fuel solutions, particularly from commercial fleets seeking to diversify their fuel sources. The planned 400-location network would represent approximately 10% of the current U.S. travel center market, making this a significant market penetration play.
The racing sponsorship component is particularly shrewd - NASCAR's audience heavily overlaps with commercial fleet operators and individual truck owners, providing targeted marketing access to key customer segments. This integrated approach to building brand visibility while developing infrastructure demonstrates sophisticated market positioning that could accelerate customer acquisition.
“This agreement strengthens our mission to lead in renewable fuel innovation,” said Brian Profitt, CEO of Cyclum. “By combining Phillips 66’s fuel expertise with Cyclum’s vision and plan for zero carbon energy, we’re building a foundation to meet the growing demand for multiple fuel solutions.”
“We are excited to team with Cyclum to bring our brand and their travel centers to consumers,” said Rod Palmer, vice president of
In addition to providing consumers with 76 Branded Gasoline and 76 Branded Renewable Diesel, Cyclum will offer the next generation on renewable and zero carbon solutions such as hydrogen, compressed natural gas (CNG), and electric vehicle charging. The new hubs will also provide superior fresh food options, and other amenities, making them a one-of-a-kind rest stop experience for both motorists and professional drivers. Designed for both passenger vehicles and the logistics industry, Cyclum’s travel centers aim to set a new standard for convenience and comfort on the road.
Cyclum recently returned to racing with a 76® branded car, driven by Kole Raz. Competing in the ARCA and Xfinity series for 2025, Raz will drive the No. 76 car sponsored by Cyclum Next-Gen Travel Centers. This racing agreement enhances brand visibility and provides a strategic platform to engage fleet operators, positioning Cyclum to secure long-term fuel contracts with fleets seeking trusted, reliable fueling solutions.
About Cyclum
Cyclum plans to build 400 state-of-the-art travel centers nationwide, catering to diverse fueling needs. These centers will offer traditional/transitional fuels like renewable diesel and gasoline alongside next-generation renewable and zero carbon solutions such as hydrogen, compressed natural gas (CNG), and electric vehicle charging. Cyclum is poised to become an exciting new entrant in the market, delivering not only high quality and cost-effective fueling options but also superior fresh food and overall rest stop experience.
About Phillips 66
Phillips 66 (NYSE: PSX) is a leading integrated downstream energy provider that manufactures, transports and markets products that drive the global economy. The company’s portfolio includes Midstream, Chemicals, Refining, Marketing and Specialties, and Renewable Fuels businesses. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250113466353/en/
Cyclum Contact info
Phone: (980) 483-7537
Website: www.cyclum.com
Email: info@cyclum.com
Source: Cyclum NextGen Travel Centers
FAQ
What is the scope of Cyclum's expansion plan with Phillips 66 (PSX)?
What types of fuel will be available at Cyclum's travel centers under the Phillips 66 (PSX) agreement?
How is Cyclum leveraging motorsports to promote its Phillips 66 (PSX) partnership?
What amenities will Cyclum's travel centers offer under the Phillips 66 (PSX) brand?
