Pure Storage Propels Ampersand's Hybrid Cloud Strategy, Enables Timely Data Insights for TV Advertisers
Pure Storage (NYSE: PSTG) has enabled Ampersand, a leading source of TV inventory and viewership insights, to enhance its hybrid cloud strategy. By using Pure Cloud Block Store (CBS), Ampersand improves data resilience, flexibility, and performance, delivering better insights to advertisers and optimizing TV campaigns. The migration to AWS is simplified, ensuring seamless scalability and significant reductions in maintenance costs, saving Ampersand an estimated USD $1-$2 million. The platform also offers comprehensive disaster recovery and superior data management, enhancing overall operational efficiency.
- Ampersand achieved estimated capital savings of USD $1-$2 million.
- Pure Storage's CBS offers a data reduction rate of 5:1, lowering AWS storage costs.
- Improved data resilience, flexibility, and performance for Ampersand's hybrid cloud strategy.
- Seamless scalability and simplified data migration to AWS.
- Significant reduction in maintenance costs and elimination of aging hardware constraints.
- Enhanced disaster recovery with near-instantaneous restoration times.
- Initial challenges faced by Ampersand included frequent outages and sluggish performance in existing data storage infrastructure.
- Complexities in migrating workloads to the cloud posed challenges with database replication prior to using CBS.
Insights
Pure Storage's Cloud Block Store (CBS) integration into Ampersand's infrastructure signals a significant leap in terms of agility, performance and data resilience. The seamless data migration capabilities and the advantage of data reduction rates of 5:1 are noteworthy. This integration allows for efficient workload management without the need for complex reformatting or refactoring, which is a substantial improvement from previous systems plagued by outages and sluggish performance.
Cloud scalability is another major benefit. With CBS, Ampersand can scale their operations more effectively, ensuring that data can be ported between cloud environments effortlessly. This reduces operational bottlenecks and enhances disaster recovery capabilities, providing near-instantaneous restoration times for database migrations. The use of array-based replication ensures data integrity and security, making this an attractive feature for any investor looking at the tech viability of Pure Storage's solutions.
In short, Pure Storage is helping Ampersand deliver more robust, cost-effective and efficient advertising solutions. For retail investors, understanding the technical underpinnings gives confidence that Pure Storage's technology is not only cutting-edge but also addresses real-world challenges effectively, which could reflect positively on PSTG stock in the long term.
From a financial perspective, the adoption of Pure Storage's CBS by Ampersand represents a cost-saving measure. The reported
Additionally, the ongoing support cost reduction and better data performance at lower costs further emphasize the financial prudence of Ampersand's decision. These savings can be redirected towards other strategic initiatives, potentially driving further growth and profitability.
Retail investors should note that such strategic partnerships and the resulting financial efficiencies can be a strong indicator of Pure Storage's market competitiveness and financial health. It reflects the company’s ability to develop and deliver solutions that meet critical business needs while also providing financial benefits. This healthy balance of innovation and financial performance could make PSTG an attractive investment in both the short and long term.
The collaboration between Pure Storage and Ampersand offers important insights into the evolving landscape of hybrid cloud strategies in the advertising industry. Ampersand's shift to a hybrid cloud environment powered by Pure Storage signifies a growing trend among companies to increase data resilience and performance.
This trend aligns with broader market movements where companies are increasingly adopting hybrid cloud solutions to balance the benefits of both private and public clouds. The ability to move data seamlessly and efficiently between environments without disruptions is a key driver for this adoption. Pure Storage’s CBS effectively supports this demand, suggesting a potentially expanding market for their products.
For retail investors, understanding these market dynamics is crucial. Pure Storage's role in facilitating these transitions positions them well within a growing sector, with ample opportunities for future revenue growth. This partnership with Ampersand not only strengthens Pure Storage's market position but also underscores its capability in addressing complex industry needs, enhancing its investment appeal.
Pure Cloud Block Store drives agility and performance for Ampersand in a hybrid cloud environment
Customer Challenge:
Whether a local or national advertiser, Ampersand helps clients reach their unique target audience and deliver their messages anytime, anywhere, on any device - with a commitment to privacy. This requires timely, data-driven insights to help clients capitalize on opportunities.
However, in navigating the complex landscape of delivering targeted advertising solutions, Ampersand faced obstacles to efficient workload management, with its existing data storage infrastructure resulting in frequent outages, inadequate support for the cloud, and sluggish performance.
To speed up decision-making, Ampersand adopted a hybrid cloud strategy, turning to the Pure Storage platform to enhance both the resilience and performance of its data, and ultimately deliver timely, secure, data-driven insights to clients.
Customer Impact:
Ampersand's current cloud and infrastructure strategy involves migrating on-premises data to AWS, focusing on separating data and applications strategically. Pure Storage's platform plays a vital role, simplifying data migration and storage in AWS, while enabling seamless scalability. Benefits include:
- Simple, Efficient Data Management: Pure Cloud Block Store™(CBS) proved simple to deploy and manage for Ampersand. From the Pure1® interface, Ampersand can move data into the cloud or repatriate data to the physical data center without reformatting data or refactoring applications. Additionally, Ampersand is consuming less storage capacity in AWS with Pure Storage snapshots, achieving average data reduction rates of 5:1. The company gains better performance, at a lower cost, with complete data portability.
- Significant Reduction in Maintenance Costs: With CBS, Ampersand eliminates aging hardware constraints and continues to ensure optimal failover in AWS. To date, this has resulted in estimated capital savings of USD
$1 -$2 million - Data Portability and Flexibility in the Cloud: Previously, migrating workloads to the cloud posed challenges with complex database replication for Ampersand. CBS seamlessly addressed these issues, operating transparently at the array level and eliminating the need for persistent EC2 instances, streamlining AWS infrastructure and minimizing disruptions to on-premises databases. In fact, Ampersand is confident that CBS will deliver superior performance and cost-effectiveness in its current migration.
- Comprehensive Disaster Recovery: With Pure Cloud Block Store, Ampersand can efficiently migrate critical databases into AWS, maintaining continuity during transitions. The use of Pure Storage array-based replication to CBS arrays and the immutability of those snapshots helps Ampersand protect data from accidental or malicious destruction with near instantaneous restoration times.
Executive Insight:
"Pure Storage enables us to undertake our cloud initiatives with confidence. The integration of Pure Cloud Block Store on AWS seamlessly combines the strengths of private and public cloud solutions, offering us unparalleled control over our data. Pure Storage not only empowers us to ensure the security and efficiency of our operations but also plays a pivotal role in delivering data insights that translate into tangible results for our advertisers. In essence, our gain is their gain, and Pure Storage remains our trusted ally in driving excellence in the TV advertising landscape." – Seth Weingarten, VP, Network Operations, Ampersand
Learn More:
About Pure Storage
Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Cloud Block Store, Pure1 and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at purestorage.com/trademarks.
Analyst Recognition:
Leader in the 2023 Gartner Magic Quadrant for Primary Storage
Leader in the 2023 Gartner Magic Quadrant for Distributed File Systems & Object Storage
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