Pure Storage Revamps Reseller Partner Program to Accelerate Partner Path to Profitability and Growth
Pure Storage (NYSE: PSTG) has announced an updated Reseller Partner Program aimed at increasing partner profitability and enabling successful data storage transformation. The program focuses on replacing traditional hard disk storage with all-flash solutions and addresses key market demands including AI and cyber resilience.
The enhanced program introduces solution-oriented training, including on-demand courses and technical boot camps. Partners gain access to new tools such as Pure Partner Intelligence for real-time analytics, Pure Realize™ for use-case proposals, and a new Digital Partner Master Services Agreement process through the Pure1® platform.
The program emphasizes four key areas: Hybrid Cloud Optimization, AI-Ready Infrastructure, Modern Applications, and Cyber Resilience. Partners will benefit from enriched rewards and rebates, along with operational enhancements including a redesigned partner portal and new CPQ tooling planned for later this fiscal year.
Pure Storage (NYSE: PSTG) ha annunciato un programma aggiornato per i partner rivenditori, mirato ad aumentare la redditività dei partner e a facilitare una trasformazione efficace dello storage dei dati. Il programma si concentra sulla sostituzione dello storage tradizionale su disco rigido con soluzioni completamente flash e affronta le principali richieste di mercato, inclusi AI e resilienza informatica.
Il programma potenziato introduce formazione orientata alle soluzioni, includendo corsi on-demand e campi di addestramento tecnico. I partner ottengono accesso a nuovi strumenti come Pure Partner Intelligence per analisi in tempo reale, Pure Realize™ per proposte di casi d'uso e un nuovo processo di Master Service Agreement per i partner digitali attraverso la piattaforma Pure1®.
Il programma enfatizza quattro aree chiave: Ottimizzazione del Cloud Ibrido, Infrastruttura Pronta per AI, Applicazioni Moderne e Resilienza Informatica. I partner beneficeranno di ricompense e rimborsi arricchiti, insieme a miglioramenti operativi inclusi un portale per partner riprogettato e nuovi strumenti CPQ previsti per la fine di quest'anno fiscale.
Pure Storage (NYSE: PSTG) ha anunciado un programa de socios revendedores actualizado, destinado a aumentar la rentabilidad de los socios y permitir una transformación exitosa del almacenamiento de datos. El programa se centra en reemplazar el almacenamiento tradicional en disco duro por soluciones completamente flash y aborda las principales demandas del mercado, incluyendo IA y resiliencia cibernética.
El programa mejorado presenta capacitación orientada a soluciones, que incluye cursos bajo demanda y campamentos técnicos. Los socios obtienen acceso a nuevas herramientas como Pure Partner Intelligence para análisis en tiempo real, Pure Realize™ para propuestas de casos de uso y un nuevo proceso de Acuerdo de Servicios Maestros para socios digitales a través de la plataforma Pure1®.
El programa enfatiza cuatro áreas clave: Optimización de Nube Híbrida, Infraestructura Preparada para IA, Aplicaciones Modernas y Resiliencia Cibernética. Los socios se beneficiarán de recompensas y descuentos mejorados, junto con mejoras operativas que incluyen un portal de socios rediseñado y nuevas herramientas CPQ previstas para más adelante en este año fiscal.
Pure Storage (NYSE: PSTG)는 파트너의 수익성을 높이고 성공적인 데이터 스토리지 전환을 가능하게 하는 업데이트된 리셀러 파트너 프로그램을 발표했습니다. 이 프로그램은 기존의 하드 디스크 스토리지를 올플래시 솔루션으로 대체하는 데 중점을 두고 있으며, AI 및 사이버 회복력을 포함한 주요 시장 수요를 다룬다.
향상된 프로그램은 솔루션 지향 교육을 도입하며, 주문형 과정과 기술 부트 캠프를 포함합니다. 파트너는 실시간 분석을 위한 Pure Partner Intelligence, 사용 사례 제안을 위한 Pure Realize™, 및 Pure1® 플랫폼을 통한 새로운 디지털 파트너 마스터 서비스 계약 프로세스와 같은 새로운 도구에 접근할 수 있습니다.
이 프로그램은 하이브리드 클라우드 최적화, AI 준비 인프라, 현대 응용 프로그램, 그리고 사이버 회복력의 네 가지 주요 영역을 강조합니다. 파트너는 향상된 보상 및 리베이트는 물론, 재설계된 파트너 포털과 올해 회계 연도 후반에 예정된 새로운 CPQ 도구를 포함한 운영 개선의 혜택을 누리게 됩니다.
Pure Storage (NYSE: PSTG) a annoncé un programme de partenariat pour revendeurs mis à jour, visant à augmenter la rentabilité des partenaires et à permettre une transformation réussie du stockage des données. Le programme se concentre sur le remplacement du stockage traditionnel sur disque dur par des solutions entièrement flash et répond aux principales demandes du marché, y compris IA et résilience cybernétique.
Le programme amélioré introduit une formation axée sur les solutions, comprenant des cours à la demande et des boot camps techniques. Les partenaires ont accès à de nouveaux outils tels que Pure Partner Intelligence pour des analyses en temps réel, Pure Realize™ pour des propositions de cas d'utilisation, et un nouveau processus d'accord de services principaux pour partenaires numériques via la plateforme Pure1®.
Le programme met l'accent sur quatre domaines clés : Optimisation du Cloud Hybride, Infrastructure Prête pour l'IA, Applications Modernes et Résilience Cybernétique. Les partenaires bénéficieront de récompenses et remises enrichies, ainsi que d'améliorations opérationnelles, y compris un portail partenaire repensé et de nouveaux outils CPQ prévus pour plus tard cette année fiscale.
Pure Storage (NYSE: PSTG) hat ein aktualisiertes Reseller-Partnerprogramm angekündigt, das darauf abzielt, die Rentabilität der Partner zu steigern und eine erfolgreiche Datenlagerungsumwandlung zu ermöglichen. Das Programm konzentriert sich darauf, traditionelle Festplattenspeicher durch rein flashbasierte Lösungen zu ersetzen und spricht wichtige Marktanforderungen an, einschließlich KI und Cyber-Resilienz.
Das verbesserte Programm führt lösungsorientierte Schulungen ein, einschließlich On-Demand-Kurse und technische Boot-Camps. Partner erhalten Zugang zu neuen Werkzeugen wie Pure Partner Intelligence für Echtzeitanalysen, Pure Realize™ für Anwendungsfallvorschläge und einem neuen Prozess für digitale Partner-Master-Serviceverträge über die Plattform Pure1®.
Das Programm betont vier zentrale Bereiche: Hybrid-Cloud-Optimierung, KI-Bereite Infrastruktur, Moderne Anwendungen und Cyber-Resilienz. Partner profitieren von erweiterten Belohnungen und Prämien sowie von operativen Verbesserungen, einschließlich eines neu gestalteten Partnerportals und neuer CPQ-Tools, die für später in diesem Geschäftsjahr geplant sind.
- Introduction of new revenue streams through solution-specific use cases
- Enhanced partner tools for real-time analytics and customer insights
- Automated digital experience reducing installation and quote processing time
- New incentives and rebates for competitive replacements
- None.
Updated program enhances growth opportunities for partners, enabling them to accelerate customers' transition to the Pure Storage Platform
Industry Significance
The IT landscape is undergoing seismic shifts driven by consumption-based models and the rise of AI. As a result, organizations need a modern data storage framework that is scalable, flexible, and optimized to unlock the full potential of their data. Pure Storage's program positions partners to meet these demands head-on. By working side-by-side with their customers on this modernization journey, partners deliver tailored solutions that evolve with customers' growing needs.
Updated Features
As part of the Pure Storage Reseller Partner Program, Pure is introducing new solution-oriented training designed to address the changing needs of the market and to empower both individuals and organizations. This enhanced training and enablement equips partners with the resources they need to drive greater profitability and growth.
Partners can take advantage of solution-oriented, on-demand courses and in-person technical boot camps to enhance proficiencies. With access to expanded content and practical tools, partners can enhance their role as trusted advisors in the industry and build even deeper customer relationships. Additionally, the program outlines new incentives and rebates with a focus on accelerating customer transition to the Pure Storage Platform.
Solution-Oriented Use Case Selling
Pure Storage is enabling partners to drive transformation and lead in high-growth markets by focusing on key areas that address customers' most pressing IT challenges:
- Hybrid Cloud Optimization: Partners can provide customers with seamless mobility, cost optimization, and consistent storage services, resiliency, and APIs across their hybrid cloud environments.
- AI-Ready Infrastructure: Partners can help customers unify data to speed up training, inference, and insight.
- Modern Applications: Partners can support customers as they automate, protect, and unify their data for modern applications across on-premises, public cloud, or hybrid cloud environments.
- Cyber Resilience: Partners can arm their customers with tiered resiliency solutions that defend and secure data before, during, and after a cyberattack, addressing the urgent need for advanced cybersecurity.
Partners Equipped with Profitability Accelerators
The latest enhancements to the Pure Storage Reseller Partner Program deliver unparalleled earning potential, offering partners a game-changing opportunity to accelerate their market impact by driving competitive replacements and adoption of the Pure Storage Platform. Partners can now benefit from enriched rewards and rebates tailored to maximize profitability, in recognition of their role in delivering transformative solutions to customers.
New and updated partner-facing tools help the program stand out as one of the most comprehensive and partner-focused in the industry. Partners gain access to unique resources that only Pure Storage offers such as:
- Pure Partner Intelligence: Partners can leverage real-time insights and analytics to identify growth opportunities within their install base, driving proactive expansions and renewals.
- Pure Realize™: Partners can elevate customer conversations with use-case proposals, price quotes, and solution expertise for targeted business challenges, differentiating themselves as solution providers.
- New Digital Partner Master Services Agreement (DPMSA) process: Partners can deliver a highly automated and efficient experience for customer upgrades, expansions, and renewals. The automated digital experience through the Pure1® platform enables quote requests, purchase orders, and installations in a fraction of the time it takes with other data storage competitors.
- Continued Operational Enhancements: Partners can expect a redesigned partner portal, and new CPQ tooling which will introduce guided selling for partners and more updates to increase sales velocity and partner autonomy later this fiscal year.
Executive and Partner Insight
"Pure Storage is deeply committed to driving shared success with its partners, and we are excited to deliver a reimagined program experience that positions partners for exponential growth," said Amy Fowler, General Manager, Commercial at Pure Storage. "Partners recognize the unrivaled value in leading with the Pure Storage Platform to solve customers' most challenging data storage use cases and guiding their imperative to build and operate responsibly for a sustainable future."
"Pure really leaned in and revamped their Reseller Partner Program by enhancing the unique tools and processes we need to deliver additional value to our customers," said Kapil Bansal, Senior Vice President, Partner Management & Solutions, SHI International. "From more relevant platform and solution-level enablement, to smarter and better-aligned incentives, to intelligence in recognizing growth opportunities, these program enhancements will help more efficiently address the huge customer demand in the storage market."
Resources
Join an exclusive Pure//Fast Start event to learn about the FY26 Pure Storage Partner Program, lucrative incentives, and path to certification.
To learn more about becoming a Pure Partner, visit Pure Storage's partner page.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
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