Pure Storage Modernizes Partner Program to Align with as-a-Service Evolution

Rhea-AI Summary

Pure Storage (NYSE: PSTG) has enhanced its Partner Program to align with its services-led strategy, supporting flexibility and growth for partners. Key updates include tailored selling options for cloud-native solutions, tier-based rewards for specialized partners, and simplified program requirements. The changes aim to accelerate partner success and reflect Pure's commitment to a 100% channel-led model. A webinar is scheduled for January 19, 2022, to provide further details on the updated program.

Positive

• Enhanced Partner Program to support cloud-native solutions and managed services.
• Introduced tier-based rewards to incentivize partner specializations.
• Simplified requirements for partners to expand market engagement.

Negative

• None.

MOUNTAIN VIEW, Calif., Jan. 18, 2022 /PRNewswire/ -- Pure Storage (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, today announced a series of new updates and benefits for its robust Partner Program. These enhancements reflect the ways in which Pure's services-led strategy and portfolio is enabling new levels of flexibility, agility, transparency, and simplicity for partners.

Pure has been 100% channel led since its founding, and providing a world class Partner Program is critical to its success. To deliver continuous improvements to the Program, Pure aligns partner feedback, customer needs, and its company strategy to advance its Program in ways that help partners drive faster, smarter, and more innovative business.

"As the only storage vendor delivering subscriptions fully through the channel, our partners are essential to achieving our mission of meeting global business and technology needs, which is why the modernization of our Partner Program is moving in lockstep with Pure's evolution as a services-led company. We're proud to set the bar for partner programs, delivering unmatched simplicity, flexibility, and value to our partners so we can continue growing together." – Wendy Stusrud, VP of Global Partner Sales, Pure Storage

The latest updates to the Partner Program include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier, and more:

• Power to sell the portfolio in the way that best aligns with partners' unique business and customer needs: Pure's Partner Program now provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture. Since Pure has seamlessly integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud native and Kubernetes-based applications in an increasingly container-driven world.
• Profitable, predictable, and tiered rewards for capability and solution specialization: Pure is introducing new, differentiated benefits for Elite partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more.
• Expanded programs to support service specialization and distribution partners: New Services Specialization Program enables partner-branded professional and support services around Pure technology. Pure has also introduced a formal program to support Pure distribution partners.
• More simple than ever: These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routers-to-market enablement. Additionally, the Pure Partner Program will now adhere to Pure's fiscal year, beginning February 7, 2022.

"Our business with Pure Storage continues to grow, and these new features of the Pure Partner Program mean we can be even more successful together." – Greg Berard, President, North America, Converge Technology Solutions Corp.

Pure partners can join a Partner Program Enhancements webinar on Wednesday, January 19 at 8:00 am PT for additional information on the new program updates. The link to register is here. To learn more about becoming a Pure Partner, visit Pure's partner page. 

About Pure Storage
Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit www.purestorage.com.

Analyst Recognition:

• Leader in the 2021 Gartner Magic Quadrant for Primary Storage Arrays
• Leader in the 2021 Gartner Magic Quadrant for Distributed File Systems & Object Storage

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Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at www.purestorage.com/legal/productenduserinfo.html are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

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SOURCE Pure Storage

FAQ

What are the recent updates to Pure Storage's Partner Program?

Pure Storage has modernized its Partner Program to include tailored selling options, tiered rewards for specialized partners, and simplified requirements.

When is the webinar for Pure Storage's Partner Program enhancements?

The webinar is scheduled for January 19, 2022, at 8:00 am PT.

How does Pure Storage support its partners in selling cloud-native solutions?

The Partner Program now includes specific requirements and benefits for selling managed services and cloud-native architectures.

What benefits do Elite partners receive in the updated Partner Program?

Elite partners will receive incentives, discounts, marketing resources, and other differentiated benefits.