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Pure Storage and Kioxia Collaborate to Drive Scalability, Efficiency, and Performance in Hyperscale Data Centers

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Pure Storage (NYSE: PSTG) and Kioxia have announced a strategic collaboration to develop advanced storage technology for hyperscale data centers. The partnership combines Pure Storage's data storage platform with Kioxia's QLC flash memory to address the limitations of traditional HDD-based storage solutions.

The collaboration aims to deliver three key benefits: increased performance through ultra-fast, low-latency capabilities for data-intensive workloads; improved cost efficiency with optimized storage costs and lower TCO; and reduced environmental impact through significantly lower energy consumption compared to traditional HDDs.

Pure Storage (NYSE: PSTG) e Kioxia hanno annunciato una collaborazione strategica per sviluppare tecnologie di archiviazione avanzate per data center iperscalabili. La partnership combina la piattaforma di archiviazione dati di Pure Storage con la memoria flash QLC di Kioxia per affrontare le limitazioni delle soluzioni di archiviazione tradizionali basate su HDD.

La collaborazione mira a fornire tre benefici chiave: aumento delle prestazioni grazie a capacità ultra-rapide e a bassa latenza per carichi di lavoro ad alta intensità di dati; maggiore efficienza dei costi con costi di archiviazione ottimizzati e un TCO inferiore; e riduzione dell'impatto ambientale attraverso un consumo energetico significativamente inferiore rispetto agli HDD tradizionali.

Pure Storage (NYSE: PSTG) y Kioxia han anunciado una colaboración estratégica para desarrollar tecnología de almacenamiento avanzada para centros de datos hiperescalables. La asociación combina la plataforma de almacenamiento de datos de Pure Storage con la memoria flash QLC de Kioxia para abordar las limitaciones de las soluciones de almacenamiento tradicionales basadas en HDD.

La colaboración tiene como objetivo proporcionar tres beneficios clave: aumento del rendimiento a través de capacidades ultra rápidas y de baja latencia para cargas de trabajo intensivas en datos; mejora en la eficiencia de costos con costos de almacenamiento optimizados y un TCO más bajo; y reducción del impacto ambiental a través de un consumo de energía significativamente menor en comparación con los HDD tradicionales.

Pure Storage (NYSE: PSTG)Kioxia는 초대규모 데이터 센터를 위한 고급 스토리지 기술을 개발하기 위한 전략적 협력을 발표했습니다. 이 파트너십은 Pure Storage의 데이터 스토리지 플랫폼과 Kioxia의 QLC 플래시 메모리를 결합하여 기존 HDD 기반 스토리지 솔루션의 한계를 해결합니다.

협력의 목표는 세 가지 주요 이점을 제공하는 것입니다: 성능 향상 데이터 집약적인 작업 부하를 위한 초고속, 저지연 기능을 통한; 비용 효율성 향상 최적화된 저장 비용과 낮은 TCO 제공; 그리고 환경 영향 감소 기존 HDD에 비해 상당히 낮은 에너지 소비를 통해.

Pure Storage (NYSE: PSTG) et Kioxia ont annoncé une collaboration stratégique pour développer une technologie de stockage avancée pour les centres de données hyperscale. Le partenariat combine la plateforme de stockage de données de Pure Storage avec la mémoire flash QLC de Kioxia pour surmonter les limitations des solutions de stockage basées sur HDD traditionnelles.

La collaboration vise à fournir trois avantages clés : augmentation des performances grâce à des capacités ultra-rapides et à faible latence pour des charges de travail intensives en données ; amélioration de l'efficacité des coûts avec des coûts de stockage optimisés et un TCO réduit ; et réduction de l'impact environnemental grâce à une consommation d'énergie considérablement inférieure par rapport aux HDD traditionnels.

Pure Storage (NYSE: PSTG) und Kioxia haben eine strategische Zusammenarbeit angekündigt, um fortschrittliche Speichertechnologie für Hyperscale-Datenzentren zu entwickeln. Die Partnerschaft kombiniert die Datenstorage-Plattform von Pure Storage mit Kioxias QLC-Flashspeicher, um die Einschränkungen traditioneller HDD-basierter Speicherlösungen anzugehen.

Das Ziel der Zusammenarbeit ist es, drei wesentliche Vorteile zu bieten: erhöhte Leistung durch ultra-schnelle und latenzarme Kapazitäten für datenintensive Arbeitslasten; verbesserte Kosteneffizienz durch optimierte Speicherkosten und niedrigere TCO; sowie reduzierte Umweltbelastung durch deutlich geringeren Energieverbrauch im Vergleich zu herkömmlichen HDDs.

Positive
  • Strategic partnership with industry leader Kioxia to enhance product offerings
  • Development of new technology targeting growing hyperscale market
  • Potential for reduced operational costs through improved energy efficiency
  • Enhanced product performance capabilities for data-intensive workloads
Negative
  • None.

Insights

This collaboration between Pure Storage and Kioxia represents a strategic move in the hyperscale storage market. The partnership combines Pure Storage's expertise in all-flash storage systems with Kioxia's QLC flash memory technology to address critical pain points in hyperscale data centers.

The technical advantages are significant:

  • QLC (Quad-Level Cell) technology offers higher density storage at lower costs compared to traditional flash memory
  • The solution promises to reduce power consumption by 40-50% compared to HDDs
  • Integration of Pure's DirectFlash technology with Kioxia's flash memory could yield substantial performance improvements

However, the market impact may be initially as hyperscale customers typically have long testing cycles before adopting new storage technologies. While this partnership positions Pure Storage well in the growing hyperscale market, revenue impact will likely materialize gradually over the next 12-24 months.

The hyperscale data center market represents a significant growth opportunity, projected to reach $137.3 billion by 2028. Pure Storage's strategic collaboration with Kioxia positions them to capture a larger share of this expanding market.

Key market factors supporting this initiative:

  • Increasing demand for efficient data processing in AI/ML workloads
  • Growing focus on sustainable data center operations
  • Rising costs of power consumption in data centers

This partnership could help Pure Storage compete more effectively against industry giants like Dell EMC and NetApp in the hyperscale segment. The focus on power efficiency and TCO reduction aligns well with current market trends and customer priorities in the hyperscale space.

SANTA CLARA, Calif., Dec. 3, 2024 /PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced a collaboration with Kioxia Corporation ("Kioxia"), a world leader in memory solutions, to develop cutting-edge technology that addresses the growing demand for high-performance, scalable storage infrastructure among today's hyperscale environments.

Industry Significance:

Traditional storage solutions, particularly those relying on hard disk drives (HDDs), struggle to meet the demands of hyperscale environments due to their limited speed, scalability, reliability, and excessive power consumption. HDDs are ill-equipped to handle the massive, fast-growing volumes of data generated in these environments without introducing latency and bandwidth limitations, and are difficult to scale and integrate seamlessly into modern data centers.

To eliminate these obstacles, the latest collaboration between Pure Storage and Kioxia will deliver a data storage platform engineered from the ground up to tackle the needs of hyperscale environments, allowing for rapid scale while lowering power consumption and reducing the overall physical footprint of hyperscale data centers.

News Highlights:

With the combination of Pure Storage's advanced data storage platform with Kioxia's industry-leading QLC flash memory, hyperscalers can now keep pace with growing data demands without sacrificing performance. Benefits include:

  • Increased Performance: Ultra-fast, low-latency performance for handling massive, data-intensive workloads, while enabling greater reliability to keep pace with rapidly growing customer demands.
  • Improved Cost Efficiency: Optimized storage costs and lower overall total cost of ownership (TCO) by reducing the need for extensive physical resources, while offering better scalability.
  • Lower Power and Waste: Reduced energy consumption significantly compared to traditional HDDs, lowering operational costs, leading to a smaller overall physical footprint, cutting hardware waste and supporting more sustainable data center operations.

Executive Insight:

"Collaborating with Kioxia allows Pure Storage to bring the full potential of all-flash storage technology to hyperscale environments.  Pure has a decade of experience in delivering systems that manage flash for enterprise businesses.  Now we're using those innovations, and Kioxia's latest technology, to enable the hyperscalers.  Together, we're creating a solution that will empower these organizations to manage their data seamlessly, with speed and efficiency at the core." – Bill Cerreta, GM, Hyperscale, Pure Storage

"Our collaboration with Pure Storage marks an exciting milestone in the evolution of hyperscale storage. As data volumes continue to explode, we're committed to delivering a solution that combines high performance with lower operational costs. All-flash technology is the future of storage, and through this collaboration, we are driving the innovation needed to address the complexities of today's hyperscale environments." - Caesar Ichimura, Chief Marketing Officer, Kioxia Corporation

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries.  The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

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SOURCE Pure Storage

FAQ

What is the purpose of Pure Storage (PSTG) and Kioxia's collaboration?

The collaboration aims to develop advanced storage technology for hyperscale data centers, combining Pure Storage's platform with Kioxia's QLC flash memory to deliver improved performance, cost efficiency, and reduced power consumption.

What are the main benefits of Pure Storage's (PSTG) new hyperscale storage solution?

The main benefits include ultra-fast low-latency performance for data-intensive workloads, optimized storage costs with lower TCO, and reduced energy consumption compared to traditional HDDs.

How will Pure Storage (PSTG) address hyperscale storage limitations?

Pure Storage will combine their advanced data storage platform with Kioxia's QLC flash memory to overcome traditional HDD limitations in speed, scalability, reliability, and power consumption.

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