Pure Storage Embraces Next-Generation Networking for AI with Ultra Ethernet Consortium Membership
Pure Storage (NYSE: PSTG) has joined the Ultra Ethernet Consortium (UEC), a Linux Foundation initiative aimed at developing an open Ethernet-based architecture for AI and HPC applications. As a leading data storage platform for enterprise AI, Pure Storage will contribute to defining UEC technology standards and deliver a forward-compatible platform optimized for AI and HPC workloads using Ethernet.
The move aims to address challenges in existing network solutions, offering a scalable and efficient alternative to support AI innovation. Key benefits include faster time to innovation, cost-effective operations, and enhanced customer choice between IB and Ethernet networks. This collaboration with industry leaders is expected to accelerate platform development and support UEC standards long-term, ultimately empowering organizations to meet the growing demands of AI and HPC.
Pure Storage (NYSE: PSTG) si è unita all'Ultra Ethernet Consortium (UEC), un'iniziativa della Linux Foundation volta a sviluppare un'architettura Ethernet aperta per applicazioni AI e HPC. In qualità di piattaforma principale di archiviazione dati per l'AI aziendale, Pure Storage contribuirà a definire gli standard tecnologici UEC e a fornire una piattaforma compatibile con il futuro ottimizzata per i carichi di lavoro AI e HPC utilizzando Ethernet.
Questa mossa mira a risolvere le sfide delle soluzioni di rete esistenti, offrendo un'alternativa scalabile ed efficiente per supportare l'innovazione nell'AI. I principali vantaggi includono un tempo di innovazione più rapido, operazioni economiche e una maggiore scelta per i clienti tra reti IB ed Ethernet. Questa collaborazione con leader del settore si prevede accelererà lo sviluppo della piattaforma e supporterà a lungo termine gli standard UEC, permettendo infine alle organizzazioni di soddisfare le crescenti esigenze dell'AI e HPC.
Pure Storage (NYSE: PSTG) se ha unido al Ultra Ethernet Consortium (UEC), una iniciativa de la Fundación Linux destinada a desarrollar una arquitectura abierta basada en Ethernet para aplicaciones de IA y HPC. Como plataforma líder de almacenamiento de datos para IA empresarial, Pure Storage contribuirá a definir los estándares tecnológicos de UEC y a entregar una plataforma compatible hacia el futuro optimizada para cargas de trabajo de IA y HPC utilizando Ethernet.
El objetivo de este movimiento es abordar los desafíos en las soluciones de red existentes, ofreciendo una alternativa escalable y eficiente para apoyar la innovación en IA. Los beneficios clave incluyen un tiempo de innovación más rápido, operaciones rentables y una mayor elección para los clientes entre redes IB y Ethernet. Se espera que esta colaboración con líderes de la industria acelere el desarrollo de la plataforma y apoye los estándares de UEC a largo plazo, empoderando finalmente a las organizaciones para cumplir con las crecientes demandas de IA y HPC.
Pure Storage (NYSE: PSTG)가 AI와 HPC 애플리케이션을 위한 개방형 이더넷 기반 아키텍처 개발을 목표로 하는 리눅스 재단의 이니셔티브인 울트라 이더넷 컨소시엄(UEC)에 합류했습니다. 엔터프라이즈 AI를 위한 주요 데이터 스토리지 플랫폼으로서 Pure Storage는 UEC 기술 표준 정의에 기여하고, 이더넷을 사용하여 AI와 HPC 작업을 위한 미래 호환 플랫폼을 제공할 것입니다.
이번 조치는 기존 네트워크 솔루션의 문제를 해결하고 AI 혁신을 지원할 수 있는 확장 가능하고 효율적인 대안을 제공하는 것을 목표로 합니다. 주요 이점으로는 더 빠른 혁신 속도, 비용 효율적인 운영, IB와 이더넷 네트워크 간의 향상된 고객 선택이 포함됩니다. 업계 리더들과의 협력은 플랫폼 개발을 가속화하고 UEC 표준을 장기적으로 지원하여 결국 조직이 AI 및 HPC의 증가하는 수요를 충족할 수 있도록 권한을 부여할 것으로 예상됩니다.
Pure Storage (NYSE: PSTG) a rejoint l'Ultra Ethernet Consortium (UEC), une initiative de la Linux Foundation visant à développer une architecture Ethernet ouverte pour les applications AI et HPC. En tant que plateforme de stockage de données leader pour l'AI d'entreprise, Pure Storage contribuera à la définition des normes technologiques de l'UEC et à fournir une plateforme compatible avec l'avenir, optimisée pour les charges de travail AI et HPC utilisant l'Ethernet.
Cette initiative vise à résoudre les défis des solutions réseau existantes, en offrant une alternative évolutive et efficace pour soutenir l'innovation en AI. Les principaux avantages incluent un temps d'innovation plus rapide, des opérations rentables et un choix client amélioré entre les réseaux IB et Ethernet. Cette collaboration avec des leaders du secteur devrait accélérer le développement de la plateforme et soutenir les normes de l'UEC à long terme, permettant finalement aux organisations de répondre aux demandes croissantes de l'AI et du HPC.
Pure Storage (NYSE: PSTG) ist dem Ultra Ethernet Consortium (UEC) beigetreten, einer Initiative der Linux Foundation, die darauf abzielt, eine offene Ethernet-basierte Architektur für KI- und HPC-Anwendungen zu entwickeln. Als führende Datenstorage-Plattform für Unternehmens-KI wird Pure Storage dazu beitragen, die Technologiestandards des UEC zu definieren und eine zukunftskompatible Plattform zu liefern, die für KI- und HPC-Workloads optimiert ist und Ethernet verwendet.
Dieser Schritt zielt darauf ab, Herausforderungen bestehender Netzwerklösungen anzugehen, indem eine skalierbare und effiziente Alternative angeboten wird, um Innovationen in der KI zu unterstützen. Zu den wichtigsten Vorteilen gehören beschleunigte Innovationszeiten, kosteneffiziente Betriebsabläufe und verbesserte Kundenwahl zwischen IB- und Ethernet-Netzwerken. Diese Zusammenarbeit mit Branchenführern wird voraussichtlich die Plattformentwicklung beschleunigen und die UEC-Standards langfristig unterstützen, wodurch Organisationen letztlich in die Lage versetzt werden, den wachsenden Anforderungen von KI und HPC gerecht zu werden.
- Pure Storage joins UEC to advance Ethernet technology for AI and HPC applications
- Collaboration aims to accelerate platform development and support UEC standards
- Potential for faster time to innovation and market for AI and HPC workloads
- Expected cost-effective operations through improved network performance
- Enhanced customer choice between IB and Ethernet networks for AI applications
- None.
Insights
Pure Storage's decision to join the Ultra Ethernet Consortium (UEC) is a strategic move that positions the company at the forefront of AI and HPC networking innovation. This collaboration aims to enhance Ethernet capabilities, potentially revolutionizing data center infrastructure for AI workloads.
The focus on Ethernet-based architecture is significant because it leverages existing infrastructure while promising improved scalability and cost-effectiveness. This approach could accelerate AI adoption by reducing barriers to entry for enterprises, especially in terms of network management and scalability.
However, the real impact will depend on how quickly UEC can develop and implement new standards and how effectively Pure Storage can integrate these into their products. The long-term benefits could be substantial, but short-term effects on Pure Storage's market position may be until tangible products emerge from this collaboration.
This strategic move by Pure Storage (NYSE: PSTG) could potentially strengthen its market position in the rapidly growing AI infrastructure sector. While the immediate financial impact may be minimal, the long-term implications are promising.
By aligning with industry leaders in the UEC, Pure Storage is positioning itself to capture a larger share of the AI and HPC storage market. This could lead to increased revenue streams as enterprises adopt Ultra Ethernet-based solutions for their AI initiatives.
Investors should note that R&D expenses might increase in the short term as Pure Storage works on integrating UEC standards. However, if successful, this investment could yield significant returns through enhanced product offerings and expanded market opportunities in the burgeoning AI sector.
Pure Storage's participation in the UEC reflects a growing trend in the tech industry towards open, collaborative approaches to solving complex AI infrastructure challenges. This move aligns with the increasing demand for more efficient and scalable AI solutions in the enterprise market.
The focus on Ethernet-based architecture is particularly noteworthy, as it addresses a key pain point for many organizations: the need for cost-effective, manageable networking solutions that can support demanding AI workloads. By leveraging familiar Ethernet technology, Pure Storage and the UEC are lowering the barrier to entry for AI adoption.
This initiative could potentially reshape the competitive landscape in the AI infrastructure market, favoring companies that can quickly adapt to and implement the new Ultra Ethernet standards.
In collaboration with industry peers, Pure Storage commits to expanding the capabilities of high performance Ethernet for large-scale AI and HPC initiatives
As the leading data storage platform serving the most advanced enterprise AI initiatives, Pure Storage commits to further defining and integrating UEC technology standards, while building and delivering a forward-compatible platform to optimize performance for enterprise AI and HPC workloads using Ethernet, supporting rapid innovation and faster time to market.
Industry Significance:
As enterprises strive to achieve their AI goals, they face significant challenges with existing network solutions that are difficult to manage and scale, hindering the flexibility and efficiency needed for growing AI workloads.
To address these challenges, UEC aims to advance Ethernet technology, offering a scalable and efficient solution to support AI innovation.
Ethernet's increased adoption in data centers, due to its lower TCO, extensive interoperability, and proven reliability, has made it the foundation for many of the world's largest AI clusters. The advancement of new Ultra Ethernet standards will allow enterprises to maximize their existing AI and HPC investments while deploying performance-intensive applications, driving innovation, boosting productivity, and enhancing operational efficiency.
News Highlights:
By contributing to the standardization and growth of high performance Ethernet for large-scale AI and HPC initiatives, Pure Storage will accelerate platform development to support UEC standards long-term, delivering:
- Faster Time to Innovation: As AI and HPC workloads are accelerated, AI infrastructure powered by Ultra Ethernet will enable lower job completion times and higher frequency iterations that speed model building, training and inference, translating into faster time to innovation, faster time to market, and shorter time to insight.
- Cost-Effective, Efficient Operations: Faster compute, network, and link speeds, as well as lower latency and higher network utilization provides enterprises with high performance AI and HPC networking and storage built on cost-effective and easy to manage Ethernet-based switches and storage.
- Enhanced Choice for Customers: Customers will have greater choice between IB and Ethernet networks, allowing them to extend their Ethernet networking investments into the AI and HPC applications they are adopting.
Executive Insight:
"Since its inception, Pure Storage has committed to delivering flexible, reliable, and high performance data storage technologies and services to simplify the enterprise data experience. Joining the UEC provides Pure with the opportunity to work alongside leaders in compute, networking, and storage to drive the development of a new ultra-Ethernet architecture for the most advanced AI and HPC workloads." - Maciej Kranz, GM, Enterprise, Pure Storage
"The UEC is a leader in driving the evolution of Ethernet technologies, accelerating innovation and setting new benchmarks for performance, reliability, and scalability in networking. As a member of the steering committee, Arista strongly supports the UEC, and Arista is excited to have Pure Storage's deep data storage expertise, in collaboration with other industry leaders, to advance Ethernet standards and ultimately empower organizations to meet the ever-growing demands of AI and HPC." - Hugh Holbrook, Chief Development Officer, Arista Networks
"Ethernet stands as the leading networking technology for AI due to its unmatched performance and scalability. UEC has emerged as a unifying force, bringing together industry leaders to evolve Ethernet technology for the next generation of AI and HPC. Given the critical role of data storage and protection in a comprehensive AI solution, we are thrilled to see Pure Storage join the consortium, bringing their valuable expertise in these essential areas." - Ram Velaga, Senior Vice President and General Manager, Core Switching Group, Broadcom
"Intel strongly believes in an open ecosystem driven approach. Intel is working with its ecosystem partners and customers to adapt Ethernet for highly scalable AI / HPC fabrics. We are excited to see our valued, long-time partner Pure Storage joining the UEC and looking forward to keeping working together on joint solutions driving AI everywhere." - Dorin Vanderjack, VP & GM,
Additional Resources:
- Blog: Pure Storage Has Joined the Ultra Ethernet Consortium
- Learn more about UEC
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
About the Ultra Ethernet Consortium
Ultra Ethernet Consortium (UEC) is bringing together leading companies for industry-wide cooperation to build a complete Ethernet-based communication stack architecture for high-performance networking. Artificial Intelligence (AI) and High-Performance Computing (HPC) workloads are rapidly evolving and require best-in-class functionality, performance, interoperability and total cost of ownership, without sacrificing developer and end-user friendliness. The Ultra Ethernet solution stack will capitalize on Ethernet's ubiquity and flexibility for handling a wide variety of workloads while being scalable and cost-effective. For more information, please visit us at https://ultraethernet.org.
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