Industry-First Innovations in the Pure Storage Platform Help Customers Keep Pace with AI's Rapid Evolution
Pure Storage announced groundbreaking innovations in its platform during the Pure Storage//Accelerate event on June 19, 2024.
Key highlights include Pure Fusion™ for dynamic storage automation, a first-of-its-kind AI copilot for storage, and Evergreen//One™ for AI, designed to support AI initiatives with flexible, pay-as-you-go storage options.
These advancements aim to enhance AI deployment, cyber resilience, and application modernization across various environments. Pure Storage's platform consistently offers non-disruptive upgrades, robust SLA guarantees, and significant energy efficiency.
The company also anticipates receiving NVIDIA DGX SuperPOD certification by the end of 2024, emphasizing its commitment to AI infrastructure.
- Introduction of Pure Fusion™ for dynamic storage automation.
- Launch of the first AI copilot for storage management.
- Evergreen//One™ for AI provides flexible, pay-as-you-go storage options.
- Platform designed for continuous non-disruptive upgrades.
- Strong SLA guarantees across the platform.
- Significant energy efficiency—85% less energy consumption than alternatives.
- Anticipated NVIDIA DGX SuperPOD certification by the end of 2024.
- None.
Insights
Pure Storage's announcement of new capabilities, particularly the Pure Fusion™ storage automation and the Generative AI Copilot, signifies substantial progress in the enterprise storage arena. These innovations position the company at the forefront of AI and cyber resilience, key growth areas for many corporations. The
Financially, this could translate to increased revenue from new and existing customers, as these advancements offer substantial improvements in efficiency and scalability. The introduction of Evergreen//One™ for AI also opens up recurring revenue opportunities via AI Storage as-a-Service, which can provide more predictable income streams. Investors should see these as positive indicators for future revenue growth and market share expansion.
However, a key consideration is whether the actual performance and reliability of these innovations will meet the high expectations set by the company. Historically, Pure Storage has been strong in this area, but the market will want to see real-world performance data to validate these claims. A successful rollout and customer adoption could lead to a positive reevaluation of the company's stock value.
From a technological standpoint, the new Pure Fusion™ and the Generative AI Copilot could be game-changers. The ability to unify and optimize storage pools across various environments with non-disruptive upgrades is an impressive achievement. This is particularly critical as enterprises increasingly move to hybrid and multi-cloud environments, where managing storage dynamically and efficiently can be complex.
The Generative AI Copilot, leveraging data from tens of thousands of customers, introduces a novel way to manage and protect data. This can significantly reduce the time IT teams spend troubleshooting and securing storage environments, potentially lowering operational costs and increasing productivity.
Additionally, the upcoming certification for NVIDIA DGX SuperPOD underscores Pure Storage's commitment to enabling high-performance AI workloads. This partnership could attract more enterprises looking to scale their AI initiatives effectively. However, the success of these technologies will depend on their integration ease and the actual user experience, which still needs to be observed post-implementation.
The strategic move to enhance the Pure Storage platform with features like Pure Fusion™ and Generative AI Copilot addresses significant pain points for enterprises. The emphasis on AI storage solutions reflects the growing market demand as businesses pivot towards AI-driven operations. The high energy efficiency of Pure’s solutions could also be a key selling point, given the increasing focus on sustainability in data center operations.
Market-wise, these innovative solutions could increase Pure Storage's competitive edge. The company's history of strong performance and customer satisfaction suggests it can capture a substantial share of the expanding AI storage market. However, the competition is fierce, with other major players also aggressively enhancing their AI capabilities.
Furthermore, the move towards AI Storage as-a-Service positions Pure Storage to capitalize on the growing trend of as-a-service models. This could lead to deeper customer engagement and longer-term contracts, enhancing revenue stability. Investors should monitor customer feedback and market adoption rates to gauge the real impact of these innovations.
AI Storage as-a-Service and other solutions showcased at //Accelerate deliver the best foundation for AI and cyber resilience
The Pure Storage platform delivers agility and risk reduction to organizations with a simple, consistent storage platform and an as-a-service experience for the broadest set of use cases across on-premises, public cloud, and hosted environments. At the heart of the platform, the often imitated but never duplicated Evergreen® architecture brings continuous and non-disruptive upgrades, helping enterprises adapt to dynamic business environments. With the industry's record number of concurrent SLAs, customers get the reliability, performance, and sustainability their business requires.
"Pure is redefining enterprise storage with a single, unified data storage platform that can address virtually all enterprise storage needs including the most pressing challenges and opportunities IT leaders face today, like AI and cyber resilience. The Pure Storage platform delivers unparalleled consistency, resilience, and SLA-guaranteed data storage services, reducing costs and uncertainty in an increasingly complex business landscape." — Charles Giancarlo, Chairman and CEO, Pure Storage
Today, Pure Storage announced new innovations in the platform including:
- First-of-its-Kind Storage Automation: Pure Fusion™ unifies arrays and optimizes storage pools on the fly across structured and unstructured data, on-premises, and in the cloud. Now fully embedded into the Purity operating environment designed to continually get better over time via non-disruptive upgrades, the next generation Pure Fusion will be available across the entire Pure Storage platform to all global customers.
- Industry-First Generative AI Copilot for Storage: Extending Pure Storage's leadership position as the innovator in simplicity, the first AI copilot for storage represents a radically new way to manage and protect data using natural language. This leverages data insights from tens of thousands of Pure Storage customers to guide storage teams through every step of investigating complex performance and management issues and staying ahead of security incidents.
Accelerating AI Success in the Enterprise with the Pure Storage Platform
In the new Innovation Race survey of 1,500 global CIOs and decision makers commissioned by Pure Storage, nearly all respondents (
Pure Storage is introducing new innovations in the platform that help businesses accelerate successful AI deployments today, and future proof for tomorrow. The Pure Storage platform empowers organizations to unlock the value of their data with AI, while delivering agility to instantly scale capacity and performance up and down independently, without disruption.
- New Evergreen//One™ for AI - First Purpose-Built AI Storage as-a-Service: Provides guaranteed storage performance for GPUs to support training, inference, and HPC workloads, extending Pure Storage's leadership position for capacity subscriptions and introduces the ability to purchase based on dynamic performance and throughput needs. The new SLA uniquely delivers the performance needed and eliminates the need for planning or overbuying by paying for throughput performance.
- Secure Application Workspaces with Fine-Grained Access Controls: Combines Kubernetes container management, secure multi-tenancy, and policy governance tools to enable advanced data integrations between enterprise mission-critical data and AI clusters. This makes storage infrastructure transparent to application owners, who gain fully automated access to AI innovation without sacrificing security, independence, or control.
Pure to Expand and Accelerate Enterprise Adoption of AI with Planned NVIDIA DGX SuperPOD Certification
Pure Storage was among the first enterprise storage vendors to work with NVIDIA to achieve NVIDIA DGX BasePOD certification and NVIDIA OVX validation. Building upon this pioneering collaboration for AI-ready infrastructure, Pure expects to be a certified storage solution for NVIDIA DGX SuperPOD by the end of 2024.
Pure Storage's Ethernet-based storage solution simplifies the integration and deployment of large scale training and inference and helps democratize AI to enterprises that are eager to accelerate their AI initiatives. Pure's industry-leading energy efficiency, consuming up to
"Enterprises adopting AI need storage performance and flexibility as they architect their infrastructure to address AI workloads at scale. Pure Storage's certification with the NVIDIA DGX and OVX platforms helps deliver highly-performant solutions for customers at every stage of their AI journey." – Charlie Boyle, Vice President of DGX Platform, NVIDIA
Customer Perspectives
"As more businesses rely on automation and AI to make near-real-time decisions, at ServiceNow we are committed to meeting their needs. That starts with 24/7 performance and reliability. We couldn't have chosen a better partner than Pure Storage to scale with our rapid growth. Projects that take other companies three years, take only three months using Pure's enterprise data storage platform. With Pure, we can do it faster and we can make the enhancements needed to fuel our customers' success." — Keith Martin, Vice President of Global Cloud Engineering, ServiceNow
"At Paylocity, data flexibility, precision, and automation are critical to empowering our customers to make strategic human capital decisions swiftly and accurately. We see incredible value in Pure Fusion to unlock both flexibility and self-service for our developers. Pure Fusion promises the true cloud operating model we need to innovate faster and more efficiently, and ultimately deliver valuable outcomes to our customers in the future." — Dave Pinkawa, Engineering Manager - Virtualization, Paylocity
Also Announced Today at Pure //Accelerate:
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About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Fusion, Evergreen, Evergreen//One and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the
Analyst Recognition:
Leader in the 2023 Gartner Magic Quadrant for Primary Storage
Leader in the 2023 Gartner Magic Quadrant for Distributed File Systems & Object Storage
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FAQ
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