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Pearson Unveils Generative AI Foundations Certification

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Pearson has launched a Generative AI Foundations certification to address the growing demand for AI skills across industries. The program, developed by Certiport, a Pearson VUE business, aims to equip professionals and students, including high schoolers, with essential skills for working with generative AI technologies. The certification is part of Certiport's Critical Career Skills portfolio and was created in partnership with Mindstone, a global leader in AI training.

The certification will be available from October 1 through Mindhub and Certiport, with flexible purchasing options. It will validate proficiency in key areas such as understanding generative AI methods and models, mastering prompt engineering basics, and grasping the societal impact of AI. According to the 2024 Work Trend Index Annual Report, 66% of business leaders would not hire candidates lacking AI skills, highlighting the importance of such certifications in the current job market.

Pearson ha lanciato una certificazione sulle fondamenta dell'AI generativa per rispondere alla crescente domanda di competenze nell'IA in vari settori. Il programma, sviluppato da Certiport, un'azienda di Pearson VUE, mira a fornire ai professionisti e agli studenti, inclusi gli studenti delle scuole superiori, le competenze essenziali per lavorare con le tecnologie di AI generativa. La certificazione fa parte del portafoglio di competenze critiche per la carriera di Certiport ed è stata creata in collaborazione con Mindstone, un leader globale nella formazione sull'IA.

La certificazione sarà disponibile dal 1° ottobre tramite Mindhub e Certiport, con opzioni di acquisto flessibili. Essa convaliderà la competenza in aree chiave come la comprensione dei metodi e modelli di AI generativa, la padronanza delle nozioni di base del prompt engineering e la comprensione dell'impatto sociale dell'IA. Secondo il Rapporto Annuale del Work Trend Index 2024, il 66% dei leader aziendali non assumerebbe candidati privi di competenze nell'IA, evidenziando l'importanza di tali certificazioni nel mercato del lavoro attuale.

Pearson ha lanzado una certificación en fundamentos de IA generativa para abordar la creciente demanda de habilidades en IA en diversas industrias. El programa, desarrollado por Certiport, una empresa de Pearson VUE, tiene como objetivo equipar a profesionales y estudiantes, incluidos los estudiantes de secundaria, con las habilidades esenciales para trabajar con tecnologías de IA generativa. La certificación forma parte del portafolio de Habilidades Críticas para la Carrera de Certiport y fue creada en colaboración con Mindstone, un líder global en formación de IA.

La certificación estará disponible a partir del 1 de octubre a través de Mindhub y Certiport, con opciones de compra flexibles. Validará la competencia en áreas clave como la comprensión de métodos y modelos de IA generativa, el dominio de las nociones básicas de ingeniería de prompts y la comprensión del impacto social de la IA. Según el Informe Anual del Índice de Tendencias Laborales 2024, el 66% de los líderes empresariales no contrataría candidatos que carezcan de habilidades en IA, lo que resalta la importancia de tales certificaciones en el mercado laboral actual.

Pearson은 산업 전반에 걸친 인공지능(AI) 기술에 대한 요구가 증가함에 따라 생성적 AI 기초 인증서를 출시했습니다. 이 프로그램은 Pearson VUE의 Certiport에서 개발하였으며, 전문가와 학생, 고등학생들에게 생성적 AI 기술을 다루는 데 필요한 필수 기술을 제공하는 것을 목표로 하고 있습니다. 이 인증은 Certiport의 핵심 경력 기술 포트폴리오의 일환이며, AI 교육의 글로벌 리더인 Mindstone과 협력하여 만들어졌습니다.

인증은 10월 1일부터 Mindhub와 Certiport를 통해 제공되며, 유연한 구매 옵션이 있습니다. 이는 생성적 AI 방법 및 모델 이해, 프롬프트 엔지니어링 기본기 숙달, AI의 사회적 영향 이해와 같은 주요 분야에서의 능력을 검증합니다. 2024년 워크 트렌드 지수 연례 보고서에 따르면, 비즈니스 리더의 66%가 AI 기술이 없는 후보자를 고용하지 않겠다고 밝혀, 현재 노동 시장에서 이러한 인증의 중요성이 강조되고 있습니다.

Pearson a lancé une certification sur les fondements de l'IA générative pour répondre à la demande croissante de compétences en IA dans divers secteurs. Le programme, développé par Certiport, une entreprise de Pearson VUE, vise à doter les professionnels et les étudiants, y compris les lycéens, des compétences essentielles pour travailler avec les technologies d'IA générative. La certification fait partie du portefeuille de Compétences de Carrière Critiques de Certiport et a été créée en partenariat avec Mindstone, un leader mondial de la formation en IA.

La certification sera disponible à partir du 1er octobre via Mindhub et Certiport, avec des options d'achat flexibles. Elle validera la maîtrise des domaines clés tels que la compréhension des méthodes et modèles d'IA générative, la maîtrise des bases de l'ingénierie des prompts et la compréhension de l'impact sociétal de l'IA. Selon le Rapport Annuel de l'Indice des Tendances du Travail 2024, 66 % des dirigeants d'entreprise ne recruteraient pas de candidats manquant de compétences en IA, soulignant l'importance de telles certifications sur le marché du travail actuel.

Pearson hat eine Zertifizierung in Generativer KI-Grundlagen eingeführt, um der wachsenden Nachfrage nach KI-Fähigkeiten in verschiedenen Branchen gerecht zu werden. Das Programm, das von Certiport, einem Unternehmen von Pearson VUE, entwickelt wurde, zielt darauf ab, Fachleuten und Studenten, einschließlich Schülern, die grundlegenden Fähigkeiten zu vermitteln, um mit Generativer KI-Technologie zu arbeiten. Die Zertifizierung ist Teil des Portfolios kritischer Karrierefähigkeiten von Certiport und wurde in Zusammenarbeit mit Mindstone, einem globalen Marktführer in der KI-Ausbildung, entwickelt.

Die Zertifizierung wird ab dem 1. Oktober über Mindhub und Certiport verfügbar sein, mit flexiblen Kaufoptionen. Sie wird die Kompetenz in Schlüsselbereichen wie das Verständnis von Generativen KI-Methoden und -Modellen, das Beherrschen der Grundlagen des Prompt Engineerings und das Verständnis der gesellschaftlichen Auswirkungen von KI validieren. Laut dem Jahresbericht des Work Trend Index 2024 würden 66 % der Unternehmensleiter keine Kandidaten einstellen, die keine KI-Fähigkeiten besitzen, was die Bedeutung solcher Zertifikate auf dem aktuellen Arbeitsmarkt unterstreicht.

Positive
  • Launch of Generative AI Foundations certification to meet growing industry demand
  • Partnership with Mindstone to enhance certification relevance and value
  • Certification addresses critical skills gap in AI proficiency
  • Flexible delivery options through online platform and test centers
Negative
  • None.

Insights

Pearson's launch of the Generative AI Foundations certification is a strategic move in the rapidly evolving AI landscape. This certification addresses a critical skills gap in the job market, potentially boosting Pearson's revenue and market position in the education technology sector.

The program's broad target audience, including high school students and professionals, expands Pearson's addressable market. By partnering with Mindstone and leveraging Certiport's expertise, Pearson is positioning itself as a key player in AI education and certification.

The certification's focus on both technical skills and ethical considerations aligns with industry needs and regulatory trends. This comprehensive approach could differentiate Pearson's offering in a competitive market.

For investors, this initiative represents a potential growth driver for Pearson, tapping into the increasing demand for AI skills across industries. The flexible delivery options and integration with existing Pearson platforms like OnVUE could lead to operational efficiencies and scalability.

However, the fast-paced nature of AI development means Pearson will need to continuously update the certification to maintain its relevance and value proposition. The success of this program will depend on its adoption by employers and recognition within the industry.

The launch of Pearson's Generative AI Foundations certification is well-timed to capitalize on the surging demand for AI skills in the job market. The 66% of business leaders indicating they wouldn't hire candidates lacking AI skills underscores the potential market for this certification.

This move aligns with Pearson's strategy to diversify its offerings and strengthen its position in the professional development and lifelong learning sectors. By addressing both students and professionals, Pearson is targeting a wide demographic, potentially increasing its market penetration.

The partnership with Mindstone adds credibility and ensures the certification's relevance to real-world applications. This could be a key differentiator in a market where practical skills are highly valued.

For investors, this initiative represents a new revenue stream with potential for high growth, given the rapid adoption of AI across industries. The scalability of online certification programs could lead to improved margins for Pearson in the long term.

However, competition in the AI certification space is likely to intensify and Pearson will need to continuously innovate to maintain its market position. The success of this program will be a key indicator of Pearson's ability to adapt to emerging educational trends and technologies.

  • AI proficiency is emerging as a must-have skill across all industries. Pearson's new program offers training and verification of Generative AI knowledge.
  • Part of suite of certifications aimed at critical career skills
  • Foundational; for professionals and students, including high schoolers

HOBOKEN, N.J., Oct. 1, 2024 /PRNewswire/ -- Pearson (FTSE: PSON.L), the world's lifelong learning company, today announced the launch of its Generative AI Foundations certification. The program is designed to equip professionals and students, including high schoolers, with the essential skills needed to work with generative artificial intelligence (Gen AI) technologies. The certification demonstrates a formal level of Gen AI proficiency for employers who are increasingly using AI tools to boost productivity, efficiency, and workflow.

Demand for generative AI skill is skyrocketing across industries and employers are increasingly making it a requirement. According to the 2024 Work Trend Index Annual Report1 from Microsoft and LinkedIn, 66% of business leaders indicate they would not hire candidates lacking AI skills. Additionally, 71% prefer to hire a less experienced candidate who possesses AI skills over a more experienced one without them.

Developed by Certiport, a Pearson VUE business, and a leader in career and skills credentialing, the Generative AI Foundations certification is part of its broader Critical Career Skills portfolio. This initiative provides both training and certification for learners, creating a one-stop shop for AI education and other in-demand skills like communication. To help ensure the certification reflects current industry demands, Pearson has partnered with Mindstone, a global leader in AI training. Mindstone's practical AI application training enhances the relevance and value of Pearson's Generative AI Foundations certification for learners at all stages in their careers.

Dr. Gary Gates, managing director, Pearson VUE stated, "Generative AI is reshaping how early-in-career and seasoned professionals work, learn, and create across every sector. Certiport's Generative AI Foundations certification equips people with technical AI skills and an ethical framework for principled AI use, addressing the skills gap and establishing a benchmark for Generative AI competency."

The Generative AI Foundations certification will be available starting October 1 through Mindhub and Certiport.  It will also be delivered on Pearson VUE's online testing platform (OnVUE), and in test centers within the Certiport network. Flexible purchasing options are available.

 This new certification will validate an individual's proficiency in key areas such as:

  • Understanding generative AI methods and models
  • Mastering the basics of prompt engineering and prompt refinement--a universal process of inquiry with Gen AI systems
  • Grasping the societal impact of AI, including recognizing bias and understanding privacy concerns

For more information about the Certiport Generative AI Foundations certification, please visit Certiport.                                                                    

About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.

About Certiport

Certiport, a Pearson VUE business, is the leading provider of certification exam development, delivery and program management services delivered through an expansive network of over 13,000 Certiport Authorized Testing Centers worldwide. Certiport manages a sophisticated portfolio of leading certification programs including: the official Microsoft Office Specialist certification program, the Microsoft Certified Fundamentals certification program, the Microsoft Certified Educator program, the Adobe® Certified Professional certification program, the Autodesk Certified User certification program, the Intuit certification program, the Cisco Certified Support Technician (CCST) certification program, the Meta Certified Digital Marketing Associate certification program, the App Development with Swift certification program, the Project Management Institute Project Management Ready certification program, the Unity Certified User certification program, the Communication Skills for Business certification program, the IC3 Digital Literacy certification, and the Entrepreneurship and Small Business certification program. Certiport reliably delivers over three million tests each year throughout the secondary, post-secondary, workforce, and corporate technology markets in 148 countries and 29 languages worldwide. For more information visit www.certiport.com or follow Certiport on X at www.x.com/certiport.

"Certiport" is a registered trademark of NCS Pearson, Inc. in the United States and other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Media Contacts:

Sami Miller, Media and Public Relations Manager, Sami.Miller@Pearson.com

Caroline Darrington, Senior Global PR & Communications Manager caroline.darrington@pearson.com  

1 2024_Work_Trend_Index_Annual_Report (z01.azurefd.net)

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SOURCE Pearson

FAQ

What is Pearson's new Generative AI Foundations certification?

Pearson's Generative AI Foundations certification is a program designed to equip professionals and students, including high schoolers, with essential skills for working with generative AI technologies. It validates proficiency in understanding AI methods, prompt engineering, and the societal impact of AI.

When will the Generative AI Foundations certification be available for PSO stock?

The Generative AI Foundations certification will be available starting October 1, 2024, through Mindhub and Certiport. It will be delivered on Pearson VUE's online testing platform (OnVUE) and in test centers within the Certiport network.

What key areas does Pearson's Generative AI Foundations certification cover?

The certification covers key areas such as understanding generative AI methods and models, mastering the basics of prompt engineering and refinement, and grasping the societal impact of AI, including recognizing bias and understanding privacy concerns.

How important are AI skills for job seekers according to Pearson's press release?

According to the 2024 Work Trend Index Annual Report cited in the press release, 66% of business leaders indicate they would not hire candidates lacking AI skills, and 71% prefer to hire a less experienced candidate with AI skills over a more experienced one without them.

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