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Personalis Expands Leadership Team With Appointment of Robert Bruce, Vice President of Reimbursement
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
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Tags
management
Rhea-AI Summary
Personalis, Inc. (NASDAQ: PSNL) has appointed Robert Bruce as Vice President of Reimbursement. With over 25 years of experience in reimbursement strategies within clinical molecular diagnostics, Bruce aims to enhance access to advanced molecular diagnostic tests for cancer. Prior to joining Personalis, he held leadership roles at Clinical Genomics and other companies. His expertise is expected to facilitate growth in clinical laboratory testing at Personalis, enabling innovative solutions for understanding cancer at a molecular level.
Positive
Appointment of Robert Bruce, a seasoned expert with over 25 years in reimbursement strategy, could strengthen Personalis' market position.
Bruce's experience in molecular diagnostics may enhance access to innovative cancer testing solutions.
Negative
None.
MENLO PARK, Calif.--(BUSINESS WIRE)--
Personalis, Inc. (Nasdaq: PSNL), a leader in advanced genomics for cancer, today announced the appointment of Robert Bruce to the newly created position of Vice President of Reimbursement.
“We are very pleased to welcome Bob and his impressive public and private payer reimbursement strategy skill set to the Personalis team,” said John West, Chief Executive Officer. “He brings over 25 years of experience in all aspects of reimbursement execution within clinical molecular diagnostic testing, including offerings for Molecular Residual Disease assessment and monitoring.”
Mr. Bruce joins Personalis from Clinical Genomics, where he served as VP Reimbursement and Interim Chief Financial Officer. Prior to Clinical Genomics, Mr. Bruce provided reimbursement and financial consulting services to a range of private and public companies after serving in senior management roles with Enterix and Binax. Mr. Bruce holds a Bachelor of Arts degree in East Asian Studies from Princeton University and an MBA degree from the School of Management at Yale University.
“Personalis’ growth into clinical laboratory testing will offer providers new and innovative options to better understand the molecular basis of their cancer patients’ disease,” said Mr. Bruce. “I look forward to leading this effort and working collaboratively with the clinical and payer communities to provide patients with access to the industry-leading molecular diagnostic tests developed by my new Personalis colleagues.”
AboutPersonalis, Inc.
Personalis, Inc. is a leader in advanced cancer genomics for enabling the next generation of precision cancer therapies and diagnostics. The Personalis® NeXT PlatformTM is designed to adapt to the complex and evolving understanding of cancer, providing its biopharmaceutical customers and clinicians with information on all of the approximately 20,000 human genes, together with the immune system, from a single tissue sample. In population sequencing, Personalis operates one of the largest sequencing operations globally and is currently the sole sequencing provider to the VA MVP. To enable cancer and population sequencing, the PersonalisClinical Laboratory was built with a focus on clinical accuracy, quality, big data, scale, and efficiency. The laboratory is GxP-aligned as well as CLIA’88-certified and CAP-accredited. For more information, please visit www.personalis.com and follow Personalis on Twitter (@PersonalisInc).
Forward-Looking Statements
All statements in this press release that are not historical are “forward-looking statements” within the meaning of U.S. securities laws, including statements relating to attributes or advantages of the Personalis NeXT Platform, the company’s business opportunities, leadership or growth, market acceptance or potential reimbursement for the company’s tests, or other future events. Such forward-looking statements involve risks and uncertainties, including those related to the COVID-19 pandemic, that could cause actual results to differ materially from any anticipated results or expectations expressed or implied by such statements. Factors that could materially affect actual results can be found in Personalis’ filings with the U.S. Securities and Exchange Commission, including the company’s most recent reports on Forms 8-K, 10-K and 10-Q, and include those listed under the caption “Risk Factors.” Personalis disclaims any obligation to update such forward-looking statements.
What is the significance of Robert Bruce's appointment at Personalis, Inc. (PSNL)?
Robert Bruce's appointment as Vice President of Reimbursement is significant as it brings extensive experience in reimbursement strategies which may enhance the accessibility of cancer diagnostic tests.
What experience does Robert Bruce bring to Personalis, Inc.?
Robert Bruce brings over 25 years of experience in reimbursement execution within clinical molecular diagnostics, having held key roles at Clinical Genomics and other firms.
How will Robert Bruce's role impact Personalis, Inc. in the market?
His role is expected to improve reimbursement processes, thereby facilitating greater access to Personalis's advanced cancer diagnostic tests and potentially driving company growth.