‘Baby steps’ toward retirement: Prudential gives Generation Beta a savings kick start and launches first-of-kind study
Prudential Financial (NYSE: PRU) introduces initiatives focused on Generation Beta (born 2025-2039), including a comprehensive study and the 'Beta Baby Bonus' program. The bonus offers $150 to parents of babies born on January 1, 2025, which could potentially grow to $100,000 by age 70 if invested for retirement.
The study reveals that 80% of prospective Generation Beta parents believe in starting retirement savings at birth. Key findings show 86% believe Generation Beta will work in yet-to-be-invented jobs, and 58% think their children may never retire. Survey participants estimate Generation Beta will need approximately $1.88 million for retirement. The research also indicates expectations of increased longevity, with half of adults believing cancer will be cured during Generation Beta's lifetime.
Prudential Financial (NYSE: PRU) lancia iniziative focalizzate sulla Generazione Beta (nati dal 2025 al 2039), tra cui uno studio completo e il programma 'Beta Baby Bonus'. Il bonus offre 150 dollari ai genitori dei bambini nati il 1 gennaio 2025, che potrebbe crescere fino a 100.000 dollari entro i 70 anni se investito per la pensione.
Lo studio rivela che l'80% dei genitori potenziali della Generazione Beta crede nell'iniziare a risparmiare per la pensione alla nascita. I risultati chiave mostrano che l'86% ritiene che la Generazione Beta lavorerà in lavori ancora da inventare, e il 58% pensa che i loro figli potrebbero non andare mai in pensione. I partecipanti all'indagine stimano che la Generazione Beta avrà bisogno di circa 1,88 milioni di dollari per la pensione. La ricerca indica anche aspettative di una maggiore longevità, con la metà degli adulti che crede che il cancro sarà curato durante la vita della Generazione Beta.
Prudential Financial (NYSE: PRU) introduce iniciativas centradas en la Generación Beta (nacidos entre 2025 y 2039), incluyendo un estudio integral y el programa 'Beta Baby Bonus'. El bono ofrece 150 dólares a los padres de bebés nacidos el 1 de enero de 2025, que podría crecer hasta 100,000 dólares a los 70 años si se invierte para la jubilación.
El estudio revela que el 80% de los padres potenciales de la Generación Beta creen en comenzar a ahorrar para la jubilación desde el nacimiento. Los hallazgos clave muestran que el 86% cree que la Generación Beta trabajará en empleos que aún están por inventarse, y el 58% piensa que sus hijos pueden nunca jubilarse. Los participantes de la encuesta estiman que la Generación Beta necesitará aproximadamente 1.88 millones de dólares para la jubilación. La investigación también indica expectativas de una mayor longevidad, con la mitad de los adultos creyendo que el cáncer será curado durante la vida de la Generación Beta.
프루덴셜 파이낸셜 (NYSE: PRU)은 (2025-2039년에 태어난) 베타 세대에 초점을 맞춘 이니셔티브를 소개하며, 포괄적인 연구와 '베타 베이비 보너스' 프로그램을 포함합니다. 이 보너스는 2025년 1월 1일에 태어난 아기의 부모에게 150달러를 제공하며, 은퇴를 위해 투자될 경우 70세까지 100,000달러로 성장할 수 있습니다.
연구에 따르면 베타 세대의 예비 부모 중 80%가 출생 시점부터 은퇴 저축을 시작하는 것에 동의합니다. 주요 발견에 따르면 86%는 베타 세대가 아직 발명되지 않은 직업에서 일할 것이라고 믿으며, 58%는 자녀가 결코 은퇴하지 않을 것이라고 생각합니다. 설문 조사 참가자들은 베타 세대가 은퇴를 위해 약 188만 달러가 필요할 것이라고 추정합니다. 연구는 또한 기대 수명이 증가할 것으로 예상되며, 성인 중 절반이 베타 세대의 생애 동안 암이 치료될 것이라고 믿고 있습니다.
Prudential Financial (NYSE: PRU) lance des initiatives axées sur la Génération Beta (née entre 2025 et 2039), y compris une étude complète et le programme 'Beta Baby Bonus'. Le bonus offre 150 dollars aux parents des bébés nés le 1er janvier 2025, montant qui pourrait potentiellement atteindre 100 000 dollars d'ici l'âge de 70 ans s'il est investi pour la retraite.
L'étude révèle que 80 % des futurs parents de la Génération Beta croient en l'importance de commencer à épargner pour la retraite dès la naissance. Les principales conclusions montrent que 86 % pensent que la Génération Beta travaillera dans des emplois encore à inventer, et 58 % estiment que leurs enfants pourraient ne jamais prendre leur retraite. Les participants à l'enquête estiment que la Génération Beta aura besoin d'environ 1,88 million de dollars pour sa retraite. La recherche indique également des attentes d'une longévité accrue, avec la moitié des adultes croyant que le cancer sera guéri pendant la vie de la Génération Beta.
Prudential Financial (NYSE: PRU) führt Initiativen ein, die sich auf die Generation Beta (geboren 2025-2039) konzentrieren, einschließlich einer umfassenden Studie und dem 'Beta Baby Bonus'-Programm. Der Bonus bietet 150 Dollar für Eltern von Babys, die am 1. Januar 2025 geboren werden, was sich bis zum Alter von 70 Jahren auf 100.000 Dollar entwickeln könnte, wenn es für die Rente investiert wird.
Die Studie zeigt, dass 80 % der potenziellen Eltern der Generation Beta daran glauben, mit dem Sparen für die Rente bei der Geburt zu beginnen. Wichtige Erkenntnisse zeigen, dass 86 % glauben, dass die Generation Beta in noch zu erfindernden Berufen arbeiten wird, und 58 % denken, dass ihre Kinder möglicherweise nie in Rente gehen. Umfrage-Teilnehmer schätzen, dass die Generation Beta etwa 1,88 Millionen Dollar für die Rente benötigen wird. Die Forschung weist auch auf Erwartungen einer erhöhten Lebensdauer hin, wobei die Hälfte der Erwachsenen glaubt, dass der Krebs während des Lebens der Generation Beta geheilt wird.
- Launch of Beta Baby Bonus program offering $150 initial investment for eligible newborns
- Potential growth of initial $150 investment to $100,000 by age 70
- Survey indicates Generation Beta may need $1.88 million for retirement, highlighting significant financial challenges
- 58% of parents believe their children may never retire, suggesting concerns about future financial security
Insights
The launch of the Beta Baby Bonus program represents a strategic marketing initiative that, while innovative, has minimal direct financial impact on Prudential's
The research highlighting a projected retirement need of
The commissioned research reveals critical demographic shifts that could reshape Prudential's long-term business model. The finding that
These insights, while valuable for long-term strategic planning, don't constitute material market-moving information. The study serves more as a thought leadership piece positioning Prudential in the evolving retirement landscape rather than indicating immediate business impact.
First-of-its-kind report reveals what the future may hold for Generation Beta, and the “Beta Baby Bonus” offered today inspires early financial action
To celebrate this new generation and encourage a head start on living a better life, longer, Prudential is kick-starting their retirement savings by offering the Beta Baby Bonus. Beginning today, parents or guardians of a “Beta baby” born in
New research commissioned in tandem with the Beta Baby Bonus shows that Americans are already worrying about this new generation’s financial journey, in addition to their own retirement security. Eighty percent of prospective Generation Beta parents agree that, in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for retirement.”
“As a first-time parent, I understand how daunting financial planning can be for a family,” said Brandon Goldstein, ChFC®, financial planner with Prudential Financial. “While you can’t predict the future, you can plan for it from day one. My son’s future starts with me and how we plan for it as a family. Most new parents think about updating their healthcare plans or insurance policies, but that’s only the beginning. Reassessing your budget to ensure you’re accounting for long-term savings goals and factoring in expected rising costs for the entire family is a critical step.”
With a generation that may not retire until the 2100s, what might Generation Beta’s world look like? Prudential’s new report, Generation Beta: Redefining Life, Longevity, and Retirement, explores that and its impact on their financial future. Key findings include:
LIFE: How Generation Beta will work and live will look vastly different, with
LONGEVITY: Generation Beta is predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives — with half of adults believing that cancer will be cured by Generation Beta. This advancement will lead to extended life spans that will require increased financial preparation and evolved retirement models.
RETIREMENT: Today’s retirement norm may become a relic of the past, with more than half (
For nearly 150 years, Prudential has grown to become a rock millions have relied on by expanding access to investing, insurance and retirement security. Prudential offers a range of ever-evolving retirement strategies that can help build and protect your life’s work, no matter what the future brings. The Generation Beta: Redefining Life, Longevity, and Retirement report and the Beta Baby Bonus underscore Prudential’s commitment to encouraging every generation to take action in securing their financial future.
Visit the Prudential Newsroom to learn more, or find a local financial professional here. To apply for the Beta Baby Bonus, please visit www.betababybonus.com.
1 These amounts do not reflect actual investments and are provided for illustrative purposes only. They are not intended as investment advice or an investment recommendation. Estimated amounts were calculated using a standard annual compounding interest rate equation of
Generation Beta: A Prudential Study was conducted by McCann Worldgroup Truth Central on behalf of Prudential. This large-scale quantitative study surveyed 2,008 Americans aged 18+ between Nov. 1 and 7, 2024. For more information about McCann Worldgroup Truth Central click here.
About Prudential
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately
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MEDIA CONTACTS
Laura Coletti
Prudential Financial
Laura.coletti@prudential.com
Sherman Fabes
Weber Shandwick
sfabes@webershandwick.com
Source: Prudential Financial, Inc.
FAQ
What is Prudential's Beta Baby Bonus program and who is eligible?
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What retirement savings amount does Prudential's study suggest Generation Beta will need?
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What are the key findings of Prudential's Generation Beta study regarding future employment?
