Priority Acquires Rollfi Payroll and Benefits Software
Priority Technology Holdings (NASDAQ: PRTH) has announced the acquisition of Rollfi, a company providing white-label payroll and benefits software solutions. The acquisition combines Priority's financial infrastructure with Rollfi's payroll and benefits technology, aimed at enabling financial service providers like banks, accountants, and vertical SaaS providers to integrate payroll and benefits services into their offerings.
The strategic move is designed to enhance Priority's ability to help customers optimize working capital and accelerate cashflow. Rollfi's founder, Kirubha Perumalsamy, emphasized that the merger will leverage Priority's embedded fintech infrastructure to expand their mission of delivering seamless payroll and benefits solutions.
Priority Technology Holdings (NASDAQ: PRTH) ha annunciato l'acquisizione di Rollfi, una società che offre soluzioni software per buste paga e benefici in white-label. Questa acquisizione combina l'infrastruttura finanziaria di Priority con la tecnologia per buste paga e benefici di Rollfi, con l'obiettivo di consentire ai fornitori di servizi finanziari come banche, commercialisti e fornitori di SaaS verticali di integrare i servizi di buste paga e benefici nelle loro offerte.
Questa mossa strategica è progettata per migliorare la capacità di Priority di aiutare i clienti a ottimizzare il capitale circolante e ad accelerare il flusso di cassa. Il fondatore di Rollfi, Kirubha Perumalsamy, ha sottolineato che la fusione sfrutterà l'infrastruttura fintech incorporata di Priority per ampliare la loro missione di fornire soluzioni integrate per buste paga e benefici.
Priority Technology Holdings (NASDAQ: PRTH) ha anunciado la adquisición de Rollfi, una empresa que proporciona soluciones de software de nómina y beneficios de marca blanca. La adquisición combina la infraestructura financiera de Priority con la tecnología de nómina y beneficios de Rollfi, con el objetivo de permitir que los proveedores de servicios financieros, como bancos, contadores y proveedores de SaaS verticales, integren los servicios de nómina y beneficios en sus ofertas.
Este movimiento estratégico está diseñado para mejorar la capacidad de Priority para ayudar a los clientes a optimizar el capital de trabajo y acelerar el flujo de efectivo. El fundador de Rollfi, Kirubha Perumalsamy, enfatizó que la fusión aprovechará la infraestructura fintech incorporada de Priority para expandir su misión de ofrecer soluciones de nómina y beneficios sin inconvenientes.
Priority Technology Holdings (NASDAQ: PRTH)는 Rollfi의 인수를 발표했습니다. Rollfi는 화이트 라벨 급여 및 복리후생 소프트웨어 솔루션을 제공하는 회사입니다. 이 인수는 Priority의 금융 인프라와 Rollfi의 급여 및 복리후생 기술을 결합하여 은행, 회계사 및 수직 SaaS 제공업체와 같은 금융 서비스 제공업체가 급여 및 복리후생 서비스를 자사 제품에 통합할 수 있도록 목표하고 있습니다.
이 전략적 움직임은 Priority가 고객이 운전 자본을 최적화하고 현금 흐름을 가속화하는 데 도움을 주는 능력을 향상시키기 위해 설계되었습니다. Rollfi의 창립자 Kirubha Perumalsamy는 이번 합병이 Priority의 임베디드 핀테크 인프라를 활용해 원활한 급여 및 복리후생 솔루션을 제공하는 임무를 확장할 것이라고 강조했습니다.
Priority Technology Holdings (NASDAQ: PRTH) a annoncé l'acquisition de Rollfi, une entreprise qui fournit des solutions logicielles de paie et d'avantages sociaux en marque blanche. Cette acquisition associe l'infrastructure financière de Priority à la technologie de paie et d'avantages sociaux de Rollfi, visant à permettre aux fournisseurs de services financiers tels que les banques, les comptables et les fournisseurs de SaaS verticaux d'intégrer des services de paie et d'avantages sociaux dans leurs offres.
Ce mouvement stratégique est conçu pour améliorer la capacité de Priority à aider ses clients à optimiser leur fonds de roulement et à accélérer leur flux de trésorerie. Le fondateur de Rollfi, Kirubha Perumalsamy, a souligné que la fusion permettra de tirer parti de l'infrastructure fintech intégrée de Priority pour élargir leur mission de fournir des solutions de paie et d'avantages sociaux sans faille.
Priority Technology Holdings (NASDAQ: PRTH) hat die Akquisition von Rollfi angekündigt, einem Unternehmen, das White-Label-Lösungen für Lohn- und Gehaltsabrechnung sowie Leistungen anbietet. Die Übernahme kombiniert die finanzielle Infrastruktur von Priority mit der Technologie für Lohn- und Gehaltsabrechnung sowie Leistungen von Rollfi, mit dem Ziel, es Finanzdienstleistern wie Banken, Buchhaltern und vertikalen SaaS-Anbietern zu ermöglichen, Lohn- und Gehaltsabrechnungs- sowie Leistungsdienste in ihre Angebote zu integrieren.
Dieser strategische Schritt soll Prioritys Fähigkeit verbessern, Kunden dabei zu helfen, das Working Capital zu optimieren und den Cashflow zu beschleunigen. Der Gründer von Rollfi, Kirubha Perumalsamy, betonte, dass die Fusion die eingebettete Fintech-Infrastruktur von Priority nutzen wird, um ihre Mission zur Bereitstellung nahtloser Lösungen für Lohn- und Gehaltsabrechnung sowie Leistungen auszubauen.
- Strategic expansion into payroll and benefits software market
- Addition of white-label solutions and APIs to product portfolio
- Enhanced working capital optimization capabilities for customers
- Potential for new revenue streams through financial service providers
- None.
Insights
The acquisition of Rollfi marks a significant strategic expansion for Priority Technology Holdings into the rapidly growing embedded payroll and benefits market, estimated to reach
First, by integrating Rollfi's white-label solutions and APIs into Priority's existing financial infrastructure, the company can now offer a comprehensive 'banking-as-a-service' suite that includes critical payroll functionality. This positions Priority to capture a larger share of the financial institutions' technology spend, particularly among regional banks and credit unions seeking to compete with larger institutions.
The technical architecture of Rollfi's API-first approach aligns perfectly with Priority's embedded fintech strategy, enabling:
- Rapid deployment for financial institutions and vertical SaaS providers
- Enhanced working capital management through integrated payroll and payment flows
- New revenue streams from white-label partnerships with accountants and banks
- Improved cash flow visibility and control for business customers
The strategic timing is notable as traditional financial institutions are increasingly seeking turnkey solutions to compete with fintech challengers. By offering embedded payroll capabilities, Priority can help these institutions retain valuable small and medium-sized business relationships while generating recurring revenue through transaction fees and subscription services.
While specific financial terms weren't disclosed, the integration of Rollfi's technology stack should accelerate Priority's penetration into the banking and accounting verticals, potentially driving significant cross-selling opportunities across their unified commerce platform.
Rollfi offers financial service providers – such as banks, accountants and vertical SaaS providers – a super-fast way to add payroll and benefits into their offerings with minimal effort through white-label solutions and APIs.
"Payroll is a critical component of any company’s working capital needs,” said Priority CEO Tom Priore. “This acquisition unites Priority’s robust financial infrastructure with Rollfi’s innovative payroll and benefits solutions, positioning us to deliver even greater value to our customers by enabling new routes to accelerate their cashflow and optimize their working capital.”
Added Rollfi founder Kirubha Perumalsamy: “Joining forces with Priority enables Rollfi to amplify its mission of delivering fast, seamless payroll and benefits solutions. With Priority's proven infrastructure and expertise in embedded fintech, we can drive even greater innovation and help our partners unlock meaningful growth opportunities for their customers."
About Priority
Priority is the payments and banking solution that enables businesses to collect, store, lend and send funds through a unified commerce engine. Our platform combines payables, merchant services, and banking and treasury solutions so leaders can streamline financial operations efficiently — and our innovative industry experts help businesses navigate and build momentum on the path to growth. With the Priority Commerce Engine, leaders can accelerate cash flow, optimize working capital, reduce unnecessary costs, and unlock new revenue opportunities.
About Rollfi
Rollfi provides the fastest way for banks, vertical SaaS companies, accounting firms and fintechs to integrate payroll and benefits into their offerings through our white-label solutions + robust APIs. By leveraging Rollfi’s infrastructure, businesses can unlock new revenue streams, increase customer retention, and access valuable payroll data insights. With rapid deployment and comprehensive coverage, Rollfi transforms your platform into a one-stop-shop for essential services, driving growth and enhancing customer satisfaction.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250124665469/en/
Media Contact: Alison Jones, alison.jones@prth.com
Source: Priority Technology Holdings, Inc.
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