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Personas Launches Keek Marketing Program with Google

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Personas Social (TSXV: PRSN) has launched a Keek marketing campaign in partnership with Google. The campaign targets multiple demographic groups, focusing on TikTok users in regions where TikTok faces restrictions. In Canada, where TikTok's commercial activities are suspended, and the US, where TikTok faces a potential sale deadline by January 2025, Keek sees significant opportunities to acquire content creators and followers.

The campaign also aims to reach 75 million former Keek users through various Google properties, including Shorts and YouTube, using nostalgia-based messaging. The company plans to track and report registration and usage statistics to shareholders. Keek is available on Apple AppStore, Google PlayStore, and www.keek.com.

Personas Social (TSXV: PRSN) ha lanciato una campagna di marketing per Keek in collaborazione con Google. La campagna si rivolge a diversi gruppi demografici, concentrandosi sugli utenti di TikTok in aree in cui TikTok affronta restrizioni. In Canada, dove le attività commerciali di TikTok sono sospese, e negli Stati Uniti, dove TikTok è sotto pressione per una possibile scadenza di vendita entro gennaio 2025, Keek vede opportunità significative per acquisire creatori di contenuti e seguaci.

La campagna mira anche a raggiungere 75 milioni di ex utenti di Keek attraverso varie proprietà di Google, tra cui Shorts e YouTube, utilizzando messaggi nostalgici. L'azienda prevede di monitorare e riportare le statistiche di registrazione e utilizzo agli azionisti. Keek è disponibile su Apple AppStore, Google PlayStore e www.keek.com.

Personas Social (TSXV: PRSN) ha lanzado una campaña de marketing para Keek en colaboración con Google. La campaña está dirigida a múltiples grupos demográficos, centrándose en los usuarios de TikTok en regiones donde TikTok enfrenta restricciones. En Canadá, donde las actividades comerciales de TikTok están suspendidas, y en EE. UU., donde TikTok enfrenta un posible plazo de venta para enero de 2025, Keek ve oportunidades significativas para adquirir creadores de contenido y seguidores.

La campaña también tiene como objetivo llegar a 75 millones de ex usuarios de Keek a través de varias propiedades de Google, incluidas Shorts y YouTube, utilizando mensajes nostálgicos. La empresa planea rastrear e informar las estadísticas de registro y uso a los accionistas. Keek está disponible en Apple AppStore, Google PlayStore y www.keek.com.

Personas Social (TSXV: PRSN)는 Google와 협력하여 Keek 마케팅 캠페인을 시작했습니다. 이 캠페인은 TikTok 사용자들이 제재를 받는 지역에 초점을 맞추어 여러 인구 통계 그룹을 대상으로 합니다. TikTok의 상업적 활동이 중단된 캐나다와 2025년 1월까지 매각 마감 시한이 있는 미국에서 Keek은 콘텐츠 제작자와 팔로워를 확보할 수 있는 중요한 기회를 보고 있습니다.

이 캠페인은 또한 7,500만 명의 이전 Keek 사용자에게 향하는 것을 목표로 하여 Shorts 및 YouTube와 같은 다양한 Google 플랫폼을 통해 향수를 자극하는 메시지를 사용합니다. 이 회사는 등록 및 사용 통계에 대한 추적과 보고를 주주에게 할 계획입니다. Keek은 Apple AppStore, Google PlayStore 및 www.keek.com에서 이용 가능합니다.

Personas Social (TSXV: PRSN) a lancé une campagne de marketing pour Keek en partenariat avec Google. La campagne vise plusieurs groupes démographiques, en mettant l'accent sur les utilisateurs de TikTok dans des régions où TikTok fait face à des restrictions. Au Canada, où les activités commerciales de TikTok sont suspendues, et aux États-Unis, où TikTok fait face à une possible échéance de vente d'ici janvier 2025, Keek voit d'importantes opportunités pour acquérir des créateurs de contenu et des abonnés.

La campagne vise également à atteindre 75 millions d'anciens utilisateurs de Keek via diverses propriétés de Google, y compris Shorts et YouTube, en utilisant un message basé sur la nostalgie. L'entreprise prévoit de suivre et de faire rapport sur les statistiques d'inscription et d'utilisation aux actionnaires. Keek est disponible sur Apple AppStore, Google PlayStore et www.keek.com.

Personas Social (TSXV: PRSN) hat eine Marketingkampagne für Keek in Zusammenarbeit mit Google gestartet. Die Kampagne richtet sich an mehrere demografische Gruppen, mit Fokus auf TikTok-Nutzer in Regionen, in denen TikTok Einschränkungen unterliegt. In Kanada, wo die kommerziellen Aktivitäten von TikTok ausgesetzt sind, und in den USA, wo TikTok bis Januar 2025 möglicherweise verkauft werden muss, sieht Keek erhebliche Chancen zur Gewinnung von Content Creators und Followern.

Die Kampagne zielt auch darauf ab, 75 Millionen ehemalige Keek-Nutzer über verschiedene Google-Plattformen, einschließlich Shorts und YouTube, mit nostalgiebasierten Botschaften zu erreichen. Das Unternehmen plant, Registrierungs- und Nutzungsstatistiken an die Aktionäre zu verfolgen und zu berichten. Keek ist im Apple AppStore, Google PlayStore und auf www.keek.com verfügbar.

Positive
  • Strategic partnership with Google for user acquisition
  • Market opportunity due to TikTok restrictions in Canada and US
  • Access to potential 75 million former Keek users
  • Multi-platform availability (AppStore, PlayStore, web)
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - December 18, 2024) - Personas Social Incorporated (TSXV: PRSN) (the "Company") is pleased to announce the Commencement of its Keek marketing campaign in cooperation with Google.

The Company is pleased to announce that it user acquisition marketing campaign with Google has commenced. The marketing campaign will target several demographic groups over the next several months, including TikTok users in Canada and other jurisdictions were TikTok. service has either been suspended or limited.,

In Canada the Ministry of Industry had issued an order earlier in 2024 suspending TikTok's ability to conduct business in Canada. Even though their app is still available in the App Store, commercial activities, such as compensating influencers is no longer possible them. This situation provides the Company with a significant opportunity to secure a large number of content creators and ostensibly a requisite number of their follwers.

In the US, the United States Congress has reaffirmed its decision, requiring the sale of Tok Tok by the end of January 2025. This provides an even greater opportunity than the opportunity in Canada for the Company to acquire a large number of users in the US. In addition to Canada and the US the Company will be exploiting similar opportunities that exist in jurisdictions other than Canada and the United States.

The Company, with the cooperation of Google will also be targeting its 75 million ex-Keek users via several Google properties such as Shorts, Youtube etc. The campaigns will be nostalgia based campaigns notifying users that is back and "better than ever".

The company will be tracking registration and usage stats, and periodically reporting them to shareholders.

Management is highly confident that its marketing efforts will result in significant increase users and usage of the Keek service.

You can now find Keek in the Apple AppStore, the Google Playstore and at www.keek.com

For further information, please contact:

Personas Social Incorporated
Mark Itwaru
Chairman & Chief Executive Officer
Telephone: 647-789-0074
Email: mark@personas.com

Forward-Looking Statements

This news release may contain forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Results may vary for the use of any Keek service described above. The phrase "get famous fast" is a catch phrase and is not meant to be taken literally. A given users popularity is based on several factors includin not limited to, engaging content. Important factors that could cause actual results to differ materially from the Company's expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/234284

FAQ

What is Personas Social's (PRSN) new marketing strategy with Google?

Personas Social has launched a Keek marketing campaign with Google, targeting TikTok users in regions where TikTok faces restrictions and aiming to reconnect with 75 million former Keek users through Google properties like Shorts and YouTube.

How is PRSN benefiting from TikTok's restrictions in Canada?

PRSN can capitalize on TikTok's suspended commercial activities in Canada to acquire content creators and their followers, as TikTok can no longer compensate influencers in the region.

What is the significance of the January 2025 deadline for PRSN?

The January 2025 deadline for TikTok's potential forced sale in the US presents PRSN with a significant opportunity to acquire users in the American market.

How many former Keek users is PRSN targeting in its Google marketing campaign?

PRSN is targeting 75 million former Keek users through various Google properties, including Shorts and YouTube, using nostalgia-based marketing campaigns.

PERSONAS SOCIAL INC

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