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Personas Announces New Marketing Initiatives

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Personas Social announces the launch of its new influencer marketing campaigns aimed at promoting its Keek platform. This marketing initiative will reward influencers with over 100,000 followers through shares and/or cash for creating original content on Keek. Users with fewer followers can also participate but at lower reward tiers. Earnings will accumulate in their Keek wallet alongside a real-time feed of the company's share price. The campaign will run for an initial three-month trial with a fixed number of shares to minimize dilution. CEO Mark Itwaru emphasizes this initiative as a strategic move to significantly increase Keek's usage and attractiveness.

Positive
  • Launch of influencer marketing campaign to promote Keek.
  • Influencers with over 100,000 followers can earn shares and/or cash.
  • Lower tier participation for users with fewer followers.
  • Earnings tracked in online Keek wallet with live share price feed.
  • Three-month trial period to gauge impact.
Negative
  • Potential dilution due to share allocation, even if minimized.

Toronto, Ontario--(Newsfile Corp. - July 4, 2024) - - Personas Social Incorporated (TSXV: PRSN) (the "Company") is pleased to announce the commencement of its influencer marketing initiatives.

The Company is pleased to announce that it has started its influencer marketing campaign. This campaign will reward selected influencers with shares in the company and/or cash, for contributing original first-person content to Keek. Influencers will require more than 100,000 followers on their existing social media platforms to qualify for the top tier of the program. The program also allows users with less than 100,000 social media followers to participate in the program albeit at lower tier levels.

Users will be able to see their earnings accumulate in their online Keek wallet accompanied with a feed of the Company's share price. This marketing program will run for a 3-month trial period initially. To minimize dilution, a fixed number of shares will be allocated to this marketing program.

"You can't win a game by only playing defense. It's time for some offense" says company CEO Mark Itwaru. He goes on to say "We're giving the community a chance to contribute to and benefit from, the growth of Keek in meaningful ways. This is a game changer in the industry".

The. Company believes its initiatives will significantly increase the usage and attractiveness of Keek. It will do this by exposing Keek to tens of millions of potential users. and by providing them with original, engaging first-person content.

You can now find Keek in the Apple AppStore, the Google Playstore and at www.keek.com

For further information, please contact:

Personas Social Incorporated
Mark Itwaru
Chairman & Chief Executive Officer
Telephone: 647-789-0074
Email: mark@personas.com

Forward Looking Statements

This news release may contain forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Results may vary for the use of any Keek service described above. The phrase "get famous fast" is a catch phrase and is not meant to be taken literally. A given users popularity is based on several factors includin not limited to, engaging content. Important factors that could cause actual results to differ materially from the Company's expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/215459

FAQ

What new marketing initiative did Personas Social announce?

Personas Social announced the commencement of its influencer marketing campaign aimed at promoting its Keek platform.

How will influencers be rewarded in the Personas Social campaign?

Influencers will be rewarded with shares in the company and/or cash for creating original content on Keek.

What is the follower requirement for top-tier influencers in the Personas Social marketing program?

Top-tier influencers need more than 100,000 followers on their social media platforms to qualify.

Can users with fewer than 100,000 followers participate in the Keek marketing campaign?

Yes, users with fewer than 100,000 followers can participate but at lower reward tiers.

How will earnings be tracked for influencers participating in the Personas Social campaign?

Earnings will be tracked in an online Keek wallet with a real-time feed of the company's share price.

How long will the initial trial period for the Personas Social marketing campaign last?

The initial trial period will last for three months.

What measures are being taken to minimize shareholder dilution in the Personas Social campaign?

A fixed number of shares will be allocated to the marketing program to minimize dilution.

PERSONAS SOCIAL INC

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