Planet Resource Recovery Inc. Appoints Galen Reich as President of PRRY

Rhea-AI Summary

Planet Resource Recovery, Inc. (OTC PINK:PRRY) has appointed Galen Reich as its new President, effective March 1st. With over 20 years in the industry, Reich previously led Recreatives Industries, enhancing dealer networks and achieving significant revenue growth. His experience includes expanding vendor relationships and implementing effective direct-response marketing strategies. The company plans to revive the MAX Amphibious All-Terrain Vehicles brand and strengthen its supply chain while exploring international market opportunities.

Positive

• Appointment of Galen Reich as President expected to enhance leadership and strategic direction.
• Reich's extensive experience in manufacturing and marketing can facilitate brand revitalization.
• Planned collaboration with former MAX engineers to improve product quality and market readiness.

Negative

• Potential concerns about the continuity and experience gaps during the leadership transition.

SARASOTA, FL / ACCESSWIRE / February 11, 2022 / Planet Resource Recovery, Inc. (OTC PINK:PRRY) is pleased to officially appoint Galen Reich as its new President.

Mr. Reich served as General Manager and Marketing Manager of Recreatives Industries Inc., the original manufacturer of MAX Amphibious All-Terrain Vehicles, from 1993 until 2013. During his time at Recreatives, he expanded the business by maintaining over 150 vendor relationships and managing inventory control at foundries, heat-treating firms, machining firms, and assembly plants.

Mr. Reich further expanded the company's dealership network nationwide nearly 50% per-annum compounded growth over a five year period, resulting in over 750 new MAX ATV dealers. Mr. Reich's implementation of direct-response marketing through print media, online and search-engine keyword advertising achieved 6.2% average annual increase in unit revenue over a nine-year span.

"Galen's comprehensive experience in manufacturing and marketing MAX ATVs gives us strong confidence in PRRY's success with relaunching the brand," states Andrew Lapp, CEO. "Upon Galen's effective date of March 1st, we will immediately begin re-establishing our vendor supply chain to get vehicles and accessories into production. We also plan to collaborate with 1-2 former MAX engineers from the Recreatives era to assist with necessary tasks including the inspection and testing of pre-production samples of vehicle parts and accessories. The MAX brand has proven to be a huge success in North America, which gives us assurance in expanding into international markets around the world."

Stay tuned for more frequent updates from PRRY as the company continues moving forward in revitalizing MAX Amphibious All-Terrain Vehicles.

About Planet Resource Recovery Inc.

Currently headquartered in Sarasota, Florida, Planet Resource Recovery, Inc. is the manufacturer of MAX Six-Wheel Drive Amphibious All-Terrain Vehicles. First launched in 1969, MAX ATVs have been used in numerous applications relating to recreation, hunting, commercial, industrial, and military. Planet Resource Recovery Inc. will produce the MAX ATV product line along with MAX parts and MAX factory original accessories. For more information about PRRY, visit our new corporate website at www.recreatives.com or contact Investor Relations at ir@recreatives.com / (561) 402-8025.

SOURCE: Planet Resource Recovery, Inc.

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https://www.accesswire.com/688340/Planet-Resource-Recovery-Inc-Appoints-Galen-Reich-as-President-of-PRRY

FAQ

Who is the new president of Planet Resource Recovery, Inc. (PRRY)?

Galen Reich has been appointed as the new President of Planet Resource Recovery, Inc. (OTC PINK:PRRY).

What experience does Galen Reich bring to PRRY?

Galen Reich has over 20 years of experience in the manufacturing and marketing of MAX Amphibious All-Terrain Vehicles, including significant growth achievements.

When will Galen Reich officially start his role at PRRY?

Galen Reich will officially start his role as President on March 1st.

What are Planet Resource Recovery's plans following Reich's appointment?

The company plans to re-establish its vendor supply chain and collaborate with former MAX engineers to relaunch the MAX brand.

How does the leadership change impact PRRY's strategic direction?

The leadership change is expected to bring fresh perspectives and strategies aimed at revitalizing the MAX brand and expanding into international markets.