PROS Appoints Grad Conn as Chief Marketing Officer
PROS has appointed Grad Conn as its new Chief Marketing Officer, reporting to CEO Andres Reiner. Conn brings extensive experience from roles at Sprinklr and Microsoft, focusing on enhancing customer experiences and brand building.
His expertise is expected to propel PROS in managing market volatility and extending its leadership in SaaS solutions for optimizing shopping and selling experiences. Conn emphasized the company's advanced AI technology and its potential for significant value creation.
- Grad Conn's leadership expected to enhance PROS' marketing strategies and customer engagement.
- Conn's background in major tech companies can bring innovative customer experience strategies.
- Focus on leveraging AI technology aligns with current market demands.
- Potential gaps in continuity and experience during the transition to new leadership.
Former Sprinklr and Microsoft CMO responsible for driving global marketing strategy and fueling corporate growth trajectory
Conn is an innovative marketer with a proven track record in creating world-class customer experiences that elevate brands. He has been described by
“Now more than ever, companies are looking to PROS to help them deliver exceptional omnichannel sales experiences while managing increased market volatility, and Grad’s vison and expertise in delivering customer-first marketing programs makes him the right leader to support our mission,” said Reiner. “His vast experience as a CMO will take our go-to-market strategies in new directions and deepen engagement with our customers and prospects throughout their omnichannel sales journey.”
Conn comes to PROS from Sprinklr, where he served as the Chief Experience and Marketing Officer. In this role, he led the establishment of the marketing function, scaled it with the business, and increased demand generation through effective digital, social and other corporate marketing initiatives. Prior to Sprinklr, Grad spent 12 years at Microsoft, seven of which he served as Chief Marketing Officer for Microsoft
“I am incredibly energized and humbled to be part of the amazing team at PROS,” said Conn. “The company has an incredible technology story – its AI is a ‘best-kept secret’ and the PROS Platform is the most advanced digital selling solution available, allowing for immense value creation for organizations impacted by inflationary pressures, supply chain issues and market volatility. This is a critical point in the company’s growth, and I am eager to join this amazing culture of respect and diversity – a hallmark of any organization wanting to win in the 21st century.”
About PROS
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Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of SaaS shopping and selling optimization solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of SaaS shopping and selling optimization solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS shopping and selling optimization solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS shopping and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20220517005238/en/
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