Averitt Anchors Pricing Strategy, Enables Service Excellence with PROS
Averitt has extended and expanded its subscription of PROS Smart Price Optimization and Management, continuing a partnership that began in 2014. The freight transportation company utilizes PROS' AI-powered SaaS pricing solutions to implement dynamic, real-time pricing strategies that have resulted in increased win rates and revenue uplift.
The implementation has enabled Averitt to transition from anecdotal pricing to an AI-driven approach, maintaining control through business-managed levers while empowering sales teams to respond quickly with competitive pricing. The solution includes advanced analytics and reporting tools that help pricing leaders make informed decisions and deliver optimized prices efficiently.
Averitt ha esteso e ampliato il suo abbonamento a PROS Smart Price Optimization and Management, continuando una partnership iniziata nel 2014. L'azienda di trasporti merci utilizza le soluzioni di pricing basate su AI di PROS per implementare strategie di pricing dinamiche e in tempo reale, che hanno portato a un aumento dei tassi di vincita e dei ricavi.
L'implementazione ha consentito ad Averitt di passare da un approccio di pricing aneddotico a uno guidato dall'AI, mantenendo il controllo attraverso leve gestite dall'azienda, mentre consente ai team di vendita di rispondere rapidamente con prezzi competitivi. La soluzione include strumenti avanzati di analisi e reportistica che aiutano i leader del pricing a prendere decisioni informate e a offrire prezzi ottimizzati in modo efficiente.
Averitt ha ampliado y extendido su suscripción a PROS Smart Price Optimization and Management, continuando una asociación que comenzó en 2014. La empresa de transporte de carga utiliza soluciones de precios impulsadas por IA de PROS para implementar estrategias de precios dinámicas y en tiempo real, lo que ha resultado en una mayor tasa de éxito y aumento de ingresos.
La implementación ha permitido a Averitt transitar de un enfoque de precios anecdóticos a uno guiado por IA, manteniendo el control a través de palancas gestionadas por el negocio, mientras empodera a los equipos de ventas para responder rápidamente con precios competitivos. La solución incluye herramientas avanzadas de análisis e informes que ayudan a los líderes de precios a tomar decisiones informadas y ofrecer precios optimizados de manera eficiente.
아베리트는 PROS 스마트 가격 최적화 및 관리의 구독을 연장하고 확대하며 2014년 시작된 파트너십을 계속하고 있습니다. 화물 운송 회사는 PROS의 AI 기반 SaaS 가격 솔루션을 활용하여 동적이고 실시간으로 가격 전략을 구현하여 승률 증가와 수익 향상을 이루었습니다.
이 구현을 통해 아베리트는 일화적인 가격 책정에서 AI 주도 접근 방식으로 전환할 수 있었으며, 비즈니스에서 관리하는 레버를 통해 제어권을 유지하면서 판매 팀이 경쟁력 있는 가격으로 신속하게 대응할 수 있도록 권한을 부여했습니다. 이 솔루션은 가격 리더가 정보에 기반한 결정을 내리고 최적화된 가격을 효율적으로 제공하는 데 도움이 되는 고급 분석 및 보고 도구를 포함합니다.
Averitt a prolongé et élargi son abonnement à PROS Smart Price Optimization and Management, poursuivant un partenariat débuté en 2014. L'entreprise de transport de marchandises utilise les solutions de tarification SaaS alimentées par l'IA de PROS pour mettre en œuvre des stratégies de tarification dynamiques et en temps réel, qui ont entraîné une augmentation des taux de succès et des revenus.
L'implémentation a permis à Averitt de passer d'une tarification anecdotique à une approche pilotée par l'IA, en conservant le contrôle via des leviers gérés par l'entreprise tout en permettant aux équipes de vente de répondre rapidement avec des prix compétitifs. La solution comprend des outils avancés d'analyse et de reporting qui aident les responsables des prix à prendre des décisions éclairées et à livrer des prix optimisés de manière efficace.
Averitt hat sein Abonnement für PROS Smart Price Optimization and Management erweitert und ausgebaut und setzt die 2014 begonnene Partnerschaft fort. Das Frachttransportunternehmen nutzt die KI-gestützten SaaS-Preislösungen von PROS, um dynamische Preisstrategien in Echtzeit zu implementieren, was zu höherer Gewinnrate und Umsatzsteigerungen geführt hat.
Die Implementierung hat es Averitt ermöglicht, von anekdotischer Preisgestaltung zu einem KI-gesteuerten Ansatz überzugehen, wobei die Kontrolle durch geschäftsverwaltete Hebel aufrechterhalten wird, während die Verkaufsteams befähigt werden, schnell mit wettbewerbsfähigen Preisen zu reagieren. Die Lösung umfasst fortschrittliche Analyse- und Berichtswerkzeuge, die Preisverantwortlichen helfen, fundierte Entscheidungen zu treffen und optimierte Preise effizient zu liefern.
- Extended partnership indicates successful implementation since 2014
- Increased win rate in competitive market through AI-powered pricing
- Revenue uplift achieved through dynamic pricing implementation
- Enhanced sales team efficiency and response time
- None.
Insights
This partnership extension represents a significant win for PROS Holdings, highlighting several key strategic advantages in the enterprise software market. The decade-long relationship with Averitt showcases strong customer retention, a important metric for SaaS companies that directly impacts recurring revenue and profitability. The expansion component is particularly noteworthy, as it demonstrates successful land-and-expand strategy execution.
The transportation sector's increasing adoption of AI-powered pricing solutions reflects a broader industry transformation. Traditional spreadsheet-based pricing methods are becoming obsolete in an environment where real-time pricing optimization can significantly impact margins. For PROS, this validates their market position and suggests potential for similar expansions across their customer base.
The implementation's success metrics, including increased win rates and improved operational efficiency, are particularly relevant given the current market conditions where transportation companies face intense pricing pressures and margin challenges. The shift from anecdotal to AI-powered pricing represents a fundamental transformation in how transportation companies approach pricing strategy, potentially creating a competitive moat for early adopters like Averitt.
For investors, this news carries several positive implications: 1) Strong customer retention indicates product stickiness and high switching costs 2) The expansion component suggests healthy net revenue retention rates 3) The successful implementation in a complex industry like transportation demonstrates the robustness and scalability of PROS's technology platform.
Combined impact of dynamic pricing and automation yield increased win rate in highly competitive market, powering sales team agility and efficiency designed to drive revenue uplift
PROS Smart Price Optimization and Management enables Averitt to move away from anecdotal pricing to AI-powered which adjusts prices dynamically in real-time, using business-managed levers to maintain control. PROS solutions empower Averitt's sales teams to respond to customer needs with winning prices quickly and efficiently, while enhancing its esteemed service reputation.
"Service excellence is the heart and soul of our brand, and our decade-long partnership with PROS reflects the immense value we place in their solutions and the collaborative relationship we've built to further deliver on our brand promise,” said Mark Davis, Vice President, Pricing, Averitt. "The switch to AI-powered pricing has transformed our operations and strengthened our customer relationships. Our pricing strategy, powered by PROS, is a clear differentiator, helping us avoid the commodity trap and position value at a market-relevant price point for our customers."
PROS Smart Price Optimization and Management, an integral part of the PROS Platform, empowers businesses to craft and implement effective price management and optimization strategies at scale. With cutting-edge analytics and reporting tools, Averitt's pricing leaders can align more closely with key stakeholders, make informed decisions and deliver optimized, dynamic prices to its sales team with speed and efficiency.
"For Averitt to remain a leader in transportation and logistics, it cannot rely solely on humans and spreadsheets to address the complex pricing challenges it faces daily,” said Mike Jahoda, Chief Customer Officer, PROS. “By leveraging advanced AI-powered pricing, Averitt can optimize pricing to improve its bottom-line performance and, perhaps most importantly, enhance the overall customer experience by delivering quick and accurate pricing, reducing friction in the sales cycle, and making Averitt the preferred choice for customers."
For more information on PROS Smart Price Optimization and Management, visit pros.com/products/price-optimization-software.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.
About Averitt
Serving shippers for over 50 years, Averitt is a leading provider of freight transportation and supply chain management solutions with an international reach of over 100 countries. Averitt's “Power of One” service structure provides shippers access to LTL, Truckload, Dedicated, Distribution & Fulfillment, and Integrated services that cover every link in the supply chain. Averitt’s team has been awarded the highest honors in the industry in the past year, including three Quest for Quality Awards, numerous customer awards, and a top ranking in MASTIO & Company’s shipper survey. Averitt's 8,500+ associates are dedicated to delivering the most reliable services within the industry and promoting a company culture centered around people, communities, sustainability, and giving back. For more information, call 1-800-AVERITT (283-7488) or visit Averitt.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204353904/en/
PROS Media Contact
Amy Williams
+1 713-335-5916
awilliams@pros.com
Source: PROS Holdings, Inc.
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