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Pros Holdings, Inc. (NYSE: PRO) is at the forefront of the digital economy, offering cutting-edge AI-based solutions that drive commerce. With a strong focus on artificial intelligence, PROS empowers companies to embrace digital selling and eCommerce channels seamlessly. The company provides tools that offer predictive and prescriptive guidance, allowing businesses to price, configure, and sell their products and services dynamically across all channels with speed, precision, and consistency.
PROS's client base includes market leaders who benefit from decades of data science expertise embedded in the company's industry solutions. The core offerings are cloud-based revenue and profit realization software solutions tailored to both business-to-business (B2B) and business-to-consumer (B2C) markets. These solutions help customers grow revenue, modernize business processes, and support profitability through advanced prescriptive analytics and data science-driven decision-making technology.
One of the key strengths of PROS is its ability to enable buyers to transition smoothly across various sales channels—whether direct sales, partner networks, online platforms, mobile apps, or emerging channels—while delivering personalized experiences. The company generates revenue from a diverse geographic base, including the United States, Europe, Africa, Asia-Pacific, and the Middle East.
Recent achievements showcase PROS's commitment to innovation and customer success. They continually evolve their solutions to meet the changing needs of the digital marketplace, helping businesses stay competitive and responsive to market trends. For more information, visit the official PROS website.
PROS Holdings (NYSE: PRO) has been named a Leader in The Forrester Wave™: Configure, Price, Quote Solutions, Q1 2025. The company received the highest possible scores in 15 criteria, including pricing optimization management, subscription and asset management, and AI capabilities.
As the 2024 Microsoft Global ISV Partner of the Year, PROS is recognized for its pioneering role in delivering price optimization within CPQ solutions. The company's Smart CPQ platform features:
- Deep neural network-powered AI for price prediction and optimization
- API-first, headless architecture that's CRM-agnostic
- Advanced configuration engine handling complex scenarios at scale
According to Chief Product Officer Sunil John, PROS Smart CPQ empowers businesses with AI-driven precision to deliver the right offers to customers across all sales channels, enhancing deal velocity and profitability in today's competitive digital landscape.
PROS Holdings (NYSE: PRO) has been named to the Constellation ShortList for both Price Optimization solutions and Configure, Price, Quote (CPQ) solutions for the eighth consecutive year. The recognition validates PROS' ability to deliver AI-driven commerce solutions that accelerate sales and drive profitable growth.
The company's PROS Smart Price Optimization and Management solution enables real-time optimization of millions of prices by considering various factors including customer attributes, product availability, and market conditions. The PROS Smart Configure Price Quote solution accelerates sales cycles through collaborative quoting and AI-driven capabilities for product recommendations and risk mitigation.
According to Constellation Research, PROS solutions continue to evolve to meet B2B companies' omnichannel commerce needs, leveraging data and AI-powered insights for real-time pricing and interactive quoting.
PROS Holdings (NYSE: PRO) reported strong Q4 2024 financial results with total revenue of $85.0 million, up 10% year-over-year. Subscription revenue reached $69.3 million, increasing 14% year-over-year, with an improved subscription gross margin of 79%.
Key Q4 highlights include a 73% increase in operating cash flow to $24.0 million and a 333% rise in Adjusted EBITDA to $10.9 million. For full-year 2024, the company processed 4.4 trillion transactions, up 29% year-over-year, and released over 560 new platform features.
Looking ahead to 2025, PROS projects Q1 total revenue between $85.0-86.0 million and full-year revenue of $360.0-362.0 million, representing 9% growth. The company expects subscription revenue growth of 11% and a 43% increase in Adjusted EBITDA for 2025.
Averitt has extended and expanded its subscription of PROS Smart Price Optimization and Management, continuing a partnership that began in 2014. The freight transportation company utilizes PROS' AI-powered SaaS pricing solutions to implement dynamic, real-time pricing strategies that have resulted in increased win rates and revenue uplift.
The implementation has enabled Averitt to transition from anecdotal pricing to an AI-driven approach, maintaining control through business-managed levers while empowering sales teams to respond quickly with competitive pricing. The solution includes advanced analytics and reporting tools that help pricing leaders make informed decisions and deliver optimized prices efficiently.
Lufthansa Group has expanded its partnership with PROS Holdings (NYSE: PRO) by implementing advanced AI-based dynamic pricing solutions. The group has expanded the use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing to deliver optimized offers for travelers.
The Request-Specific Pricing, rolled out in July 2022, uses interest and preference information along with shopping context to adjust pricing in real-time. The Dynamic Ancillary Pricing leverages AI to set prices for ancillary products based on trip dimensions, market conditions, and passenger preferences.
Five global carriers are now using PROS Dynamic Ancillary Pricing platform: airBaltic, Austrian Airlines, Brussels Airlines, Lufthansa Airlines, and SWISS International Airlines. This expansion builds upon their existing implementation of PROS Continuous Pricing launched in 2019, aiming to make Lufthansa Group the most advanced in AI-powered pricing science.
PROS Holdings (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, has been named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This marks the third time PROS has achieved this recognition, highlighting their excellence in Completeness of Vision and Ability to Execute.
PROS Smart CPQ distinguishes itself through product differentiation and omnichannel commerce approach, featuring collaborative quoting capabilities that integrate direct sales with eCommerce. The solution provides consistent, personalized interactions, real-time quote synchronization, and self-service portals. When combined with AI-powered pricing capabilities, PROS offers a comprehensive CPQ solution that helps businesses optimize sales transactions across channels.
Notably, PROS is one of only two companies to achieve leadership recognition across multiple analyst reports, including the Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar.
Malaysia Airlines has extended its strategic agreement with PROS Holdings (NYSE: PRO) by renewing PROS Revenue Management Advantage (RMA). The collaboration highlights the effectiveness of PROS' AI-powered technology in supporting the airline's post-COVID-19 recovery, contributing to two consecutive years of profitability.
As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has leveraged the platform to enhance demand forecasting and implement dynamic pricing strategies. The system enables the airline to create optimized offers and adapt quickly to market changes, despite ongoing cost and supply chain challenges.
The partnership aims to further advance the airline's journey toward offer optimization and continuous pricing, utilizing PROS' AI-powered SaaS solutions for pricing, CPQ, revenue management, and digital offer marketing.
PROS Holdings (NYSE: PRO), an AI-powered SaaS pricing and selling solutions provider, has scheduled its fourth quarter and full year 2024 financial results release for Thursday, February 6, 2025, after U.S. market close. The company will host a conference call at 4:45 p.m. ET on the same day to discuss financial results and business outlook.
Investors can access the call via toll-free number 1-877-407-9039 or 1-201-689-8470. A webcast will be available under the Investor Relations section on pros.com. A replay will be accessible until February 13, 2025, at 11:59 PM ET using 1-844-512-2921 (toll-free) or 1-412-317-6671 with pass code 13750860.
PROS Holdings (NYSE: PRO) has received IDC's 2024 CX CPQ Customer Satisfaction Award, placing in the highest scoring group for Configure, Price, Quote (CPQ) application vendors. The recognition is based on IDC's CX Path survey of approximately 2,500 organizations globally.
PROS scored above average in multiple satisfaction categories, notably excelling in:
- Ease of Implementation
- User Experience
- Product Roadmap Visibility
- Data Security
- Ease of Integration
- Availability of Training
- Data Management Capabilities
PROS Smart CPQ solution uses AI and machine learning to streamline complex product configuration, generate profitable pricing, and deliver personalized proposals across channels. The company was also named a Leader in the IDC MarketScape: Worldwide CPQ for Commerce 2024-2025 Vendor Assessment.
PROS Holdings (NYSE: PRO) has been named a Leader in the IDC MarketScape: Worldwide CPQ Applications for Commerce 2024-2025 Vendor Assessment. The recognition highlights PROS' AI leadership and its end-to-end platform with advanced pricing capabilities. The IDC MarketScape emphasized PROS' strengths in three key areas: AI-driven CPQ innovation, deep integration with Microsoft Dynamics 365 CRM as a Microsoft Inner Circle Partner, and advanced pricing functionality supporting various pricing models.
According to IDC's Research Director, PROS' approach is particularly valuable in today's complex B2B sales environment, offering AI-driven pricing capabilities and self-service features that enhance multichannel sales strategies and buyer experiences.
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