PPG launches PPG STEELGUARD 951 fire protection coating in the Americas

Rhea-AI Summary

PPG (NYSE: PPG) has launched PPG STEELGUARD® 951 epoxy intumescent fire protection coating in the Americas, expanding its availability to North and Latin America after a successful launch in Europe and the Middle East. This innovative product offers up to four hours of fire protection for commercial infrastructure, including semiconductor plants, EV battery facilities, and data centers.

Key features of PPG Steelguard 951 include:

• Expands into insulating foam during fires
• Up to 3,500 microns dry-film thickness in a single coat
• Rapid curing, ready for handling the next day
• Flexible epoxy technology for durability and edge retention
• Corrosion resistance up to ISO 12944 C5 without topcoat
• Ideal for modular construction projects
• Tested to international fire and corrosion standards

Positive

• Launch of PPG STEELGUARD 951 coating expands product availability to new markets in the Americas
• Product offers up to four hours of fire protection for commercial infrastructure
• Single coat application of up to 3,500 microns dry-film thickness improves efficiency
• Rapid curing allows for next-day handling, potentially reducing project timelines
• Flexible epoxy technology provides durability and reduces risk of cracks during transportation
• Corrosion resistance up to ISO 12944 C5 without topcoat may reduce overall coating system costs

Negative

• None.

Insights

Chemical Industry Analyst

PPG's launch of STEELGUARD 951 in the Americas marks a strategic expansion in the fire protection coatings market. This move could boost PPG's revenue in the region, particularly in high-growth sectors like semiconductors and EV batteries. The coating's superior performance - up to 4 hours of fire protection and rapid curing - positions PPG competitively in the commercial infrastructure segment.

However, the impact on PPG's overall financials may be in the short term, given the company's diverse portfolio. Investors should monitor adoption rates in key markets and any potential margin improvements from this premium product. The expansion aligns with PPG's long-term strategy of innovation-driven growth, potentially strengthening its market position in specialty coatings.

Construction Safety Expert

STEELGUARD 951's introduction to the Americas is a significant development for building safety. Its ability to provide up to 4 hours of fire protection exceeds many current standards, potentially raising the bar for fire safety in commercial infrastructure. The coating's flexibility and durability address critical challenges in modular construction, a growing trend in the industry.

The product's compliance with multiple international standards (ISO, EN, BS, GB, ASTM, UL) enhances its market potential. However, adoption may face hurdles due to existing regulations and established practices. The long-term impact could be substantial if STEELGUARD 951 becomes a benchmark for fire protection in advanced manufacturing facilities, potentially influencing building codes and insurance requirements.

Flexible epoxy coating provides commercial infrastructure with up to four hours of fire protection

PITTSBURGH--(BUSINESS WIRE)-- PPG (NYSE: PPG) today announced the launch of PPG STEELGUARD® 951 epoxy intumescent fire protection coating in the Americas. This innovative product is designed for advanced manufacturing facilities, including semiconductor plants, electric vehicle battery facilities, data centers and other commercial infrastructure. After a successful launch in Europe and the Middle East, PPG Steelguard 951 coating is now available in North and Latin America.

PPG launches PPG STEELGUARD® 951 epoxy intumescent fire protection coating in the Americas (Photo: Business Wire)

PPG Steelguard 951 coating provides up to four hours of fire protection by expanding from a thin, lightweight film into a thick, insulating foam. This maintains structural integrity, allows more time for evacuation and minimizes damage to buildings and assets.

The coating delivers up to 3,500 microns of dry-film thickness in a single coat and cures rapidly, ready for handling the next day. PPG Steelguard 951 coating is ideal for modular construction projects optimized for off-site and field applications. PPG’s patented flexible epoxy technology ensures excellent durability and edge retention, reducing the risk of cracks during handling and transportation, and provides corrosion resistance up to ISO 12944 C5 without a topcoat.

“We're excited to expand our offering of PPG Steelguard 951 coating to the commercial infrastructure sector, specifically advanced manufacturing in countries such as the U.S., Brazil, Mexico, Canada, Perú and Colombia,” said Stuart Bradbury, PPG business development manager, fire protection, Protective & Marine Coatings. “This solution offers up to four hours of fire protection, meets stringent testing standards, and supports modern construction methods with its robust, flexible and efficient application properties. We are committed to partnering with our customers to ensure the highest safety and performance in their projects.”

PPG’s global technical team ensures that customers receive expert guidance for optimal application. The product's environmental credentials, including Environmental Product Declarations, underscore PPG's dedication to sustainability.

PPG Steelguard 951 coating is tested in accordance with all recognized national and international fire and corrosion standards, including ISO 12944 C5, EN 13381-8, BS 476 standards, GB 51249, GB 14907, ASTM E 119, UL 263 and ULC 5101.

For more information on PPG Steelguard 951 coating, click here.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE: PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $ $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

Steelguard, The PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.

CATEGORY Protective and Marine Coatings

View source version on businesswire.com: https://www.businesswire.com/news/home/20240905387240/en/

Zachary Madden

Protective and Marine Coatings

T: +1 412 328 1104

ZMadden@ppg.com

Source: PPG

FAQ

What is PPG STEELGUARD 951 and where is it now available?

PPG STEELGUARD 951 is an epoxy intumescent fire protection coating now available in North and Latin America, including the U.S., Brazil, Mexico, Canada, Peru, and Colombia, after its initial launch in Europe and the Middle East.

How long can PPG STEELGUARD 951 protect structures from fire?

PPG STEELGUARD 951 can provide up to four hours of fire protection for commercial infrastructure by expanding into an insulating foam during fires.

What are the key features of PPG STEELGUARD 951 (NYSE: PPG)?

Key features include up to 3,500 microns dry-film thickness in a single coat, rapid curing for next-day handling, flexible epoxy technology for durability, and corrosion resistance up to ISO 12944 C5 without a topcoat.

What types of structures is PPG STEELGUARD 951 designed to protect?

PPG STEELGUARD 951 is designed for advanced manufacturing facilities, including semiconductor plants, electric vehicle battery facilities, data centers, and other commercial infrastructure.

What international standards does PPG STEELGUARD 951 meet?

PPG STEELGUARD 951 is tested in accordance with recognized standards including ISO 12944 C5, EN 13381-8, BS 476, GB 51249, GB 14907, ASTM E 119, UL 263, and ULC 5101.