HISTOR Paint by PPG Launches MY color to Create Bespoke Color Palettes

Rhea-AI Summary

PPG has introduced its MY color solution, a unique app paired with self-adhesive paint swatches, allowing consumers to create customized color palettes. After downloading the app, users can photograph objects or colors online, which are then matched to PPG's HISTOR paint shades. Each color palette follows a 60-30-10 guideline for optimal room design. The app aims to simplify color selection by providing certainty in matching colors with existing home decor, thus resolving common challenges in the painting process.

Positive

• Launch of MY color solution enhances customer experience in color selection.
• Utilizes technology to match consumer preferences with HISTOR paint shades.
• Offers self-adhesive ColorTester samples, removing traditional sampling challenges.

Negative

• None.

Solution combines digital app, self-adhesive paint swatches

AMSTERDAM--(BUSINESS WIRE)-- PPG (NYSE: PPG) today announced that HISTOR™ paint by PPG has launched the proprietary MY color solution to allow consumers to create bespoke palettes that match and coordinate with their own favorite color and also use self-adhesive swatches instead of traditional liquid testers to see the colors in their home.

MY color from Histor paint lets consumers create bespoke color palettes and provides self-adhesive swatches. (Photo: Business Wire)

After downloading the free MY color app from Google Play or the Apple App Store, consumers can take a photograph of an object or use a color found online. The app matches the color to the nearest Histor by PPG shade and provides a palette of matching and complementary colors. Consumers then can order ColorTester A5 sheets coated with real paint to make it easier to try out the colors.

“Why let trends decide which colors to choose? MY color is based on the needs of creative consumers who are inspired by their own favorite colors, whether they’re from a beautiful holiday photo or a new lip gloss,” said Elselien Wijnsouw, PPG marketing manager, Histor paint by PPG. “With MY color, bringing those colors into your home has never been so easy. You can discover matching color combinations and create your very own palette.”

Each MY color palette consists of lighter neutrals complemented by deeper, darker and more expressive colors with both warm and cold tones represented. It uses a 60-30-10 principle, with key colors for the main 60% of a room, nuance colors for 30% and an accent color for the final 10%.

“Finding the right color or color combination can be difficult, but MY color provides certainty that the palette will match with your home and furniture,” said Frans van Rooijen, PPG senior marketing manager, architectural coatings. “What makes the solution unique are the self-adhesive A5 ColorTester samples. You can really see how the colors look without needing to paint a sample on the wall, removing one of the key pain points of the color journey.”

To learn more about MY color, go to https://www.histor.nl/my-color.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 75 countries and reported net sales of $13.8 billion in 2020. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Histor is a trademark of PPG Coatings Nederland B.V.

CATEGORY Architectural Coatings Europe Middle East and Africa

View source version on businesswire.com: https://www.businesswire.com/news/home/20211104005156/en/

Andrew Wood

Corporate Communications, EMEA

+31 6 5121 6579

awood@ppg.com

Source: PPG

FAQ

What is PPG's MY color solution?

PPG's MY color solution is an app that allows users to create custom color palettes using self-adhesive paint swatches that match HISTOR paint shades.

How does the MY color app work?

The MY color app allows consumers to photograph objects or find colors online, matching them to HISTOR shades and providing complementary palettes.

What are the benefits of using MY color by PPG?

The MY color solution simplifies the color selection process and ensures that chosen colors will match existing home decor.

Where can I download the MY color app?

The MY color app can be downloaded for free from Google Play or the Apple App Store.

What is the 60-30-10 principle mentioned in the MY color solution?

The 60-30-10 principle suggests using 60% key colors, 30% nuance colors, and 10% accent colors for optimal color balance in room design.