DULUX PAINTS by PPG unveils 2025 Colour of the Year: Purple Basil

Rhea-AI Summary

PPG (NYSE:PPG) has announced Purple Basil (DLX1046-7) as the DULUX® PAINTS by PPG 2025 Colour of the Year. This warm, rich purple hue embodies the trend of using dramatic colours in home decor, encouraging consumers to embrace bold paint choices. Mitsu Dhawan, PPG marketing manager, emphasizes the transformative power of this colour, suitable for various applications including:

• Interior walls and trim
• Interior cabinetry
• Exterior accents

The selection of Purple Basil reflects the rise of maximalism in design, fashion, and consumer goods. PPG recommends using Dulux Colour Sample pots and their online visualization tool to help consumers make informed colour decisions. With over 240 company-owned stores across Canada, PPG continues to serve both consumer and professional markets in the paint and coatings industry.

Positive

• Introduction of a new product (Purple Basil) as Colour of the Year 2025, potentially driving sales
• Alignment with growing consumer trends in home decor, potentially increasing market relevance
• Extensive network of 240+ company-owned stores across Canada, indicating strong market presence

Negative

• None.

Insights

Market Research Analyst

PPG's introduction of Purple Basil as the Dulux 2025 Color of the Year is a strategic move to capitalize on the growing trend of bold colors in home decor. This aligns with the rise of maximalism and self-expression in design, potentially boosting paint sales in the coming year. However, the impact on PPG's overall financial performance is likely to be minimal.

The company's emphasis on color visualization tools and sample pots demonstrates a focus on customer experience, which could help drive sales and brand loyalty. The promotion of Purple Basil for various applications (walls, cabinetry, exteriors) may encourage multiple paint purchases per customer.

While this marketing initiative may generate some buzz, it's important to note that color trends typically have a effect on a company of PPG's size ($18.2 billion in 2023 net sales). Investors should view this as part of PPG's ongoing brand strategy rather than a significant market mover.

Energized hue encourages ‘colour dreamers’ to embrace dramatic shades

TORONTO--(BUSINESS WIRE)-- PPG (NYSE:PPG) today announced the DULUX® PAINTS by PPG 2025 Colour of the Year: Purple Basil (DLX1046-7), a pleasant, yet high-impact hue that demonstrates the transformative power of colour. Purple Basil embodies warm, rich purple shades, supporting the growing trend of using dramatic colours in home decor. It empowers consumers to unapologetically select the bold paint colours that speak to them.

DULUX® PAINTS by PPG named Purple Basil (DLX1046-7), a warm, rich purple, as the 2025 Colour of the Year. (Photo: Business Wire)

“Many of our customers want to incorporate a bold colour to transform a space in their home, but when it’s time to make the final selection, they play it safe and revert to neutral, muted shades,” said Mitsu Dhawan, PPG marketing manager, Dulux and BÉTONEL® brands, Architectural Coatings. “This year, we’re helping with that final push to go bold and try a dramatic, less expected colour. True to the Dulux brand, when it comes to taking your bold colour dreams from the paint chips to your walls, we encourage homeowners to ‘Du’ it!”

Dulux colour forecasters predict that professional and DIY painters alike will incorporate dramatic colours like Purple Basil into their decor schemes in 2025. The hue represents the admiration for self-discovery and self-expression that has led to the rise of maximalism across industries including design, fashion and consumer goods.

Dulux colour experts approve Purple Basil for use in almost any space where designers and homeowners alike want to add a bold yet understated element to deco, including:

• Interior walls and trim – Purple Basil helps to make any room a home’s “crown jewel” by coupling it with abstract or vintage-style wallpaper, or as a trim, ceiling, accent wall or wainscotting colour pairing. For a more uniform look, consumers can “colour drench” a single room in Purple Basil, applying it to walls, ceilings, bookcases and trim. Using a higher-gloss sheen can highlight features, while matt/flat can disguise less-desirable features or hide surface imperfections.
• Interior cabinetry – Purple Basil adds a pop of drama and depth to a bathroom vanity, especially when paired with mixed metallic hardware and lighting. It can be used on kitchen cabinets, pairing it with stainless countertops for a sleek look or with a natural stone counter for an earthy-feeling space.
• Exterior accents –Purple Basil makes a bold front door statement to any guests and passersby, or creates a striking look on shutters, window boxes or mailboxes.

“Incorporating vivid colour choices into a project often requires visualization and trial and error, so we recommend using Dulux Colour Sample pots to test Purple Basil and other bold hues to determine what works best in a space before making a final selection,” said Dhawan. “Our online paint colour visualization tool is another great resource for consumers to use to get a sense of what is an ideal colour for their project as well as our ‘Du it with Dulux’ tips.”

For more information about the Dulux 2025 colour trends palettes, visit dulux.ca.

PPG has more than 240 company-owned Dulux and Bétonel-Dulux stores across Canada, serving the consumer and professional markets.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo and We Protect and Beautify the World and are registered trademarks of PPG Industries Ohio, Inc. Dulux is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc. for use in Canada only.

Bétonel is a registered trademark of PPG Architectural Coatings Canada, Inc.Le Logo PPG et We Protect and Beautify the World sont des marques déposées de PPG Industries Ohio, Inc.

Dulux est une marque déposée d’AkzoNobel, et est utilisée sous licence au Canada seulement par PPG Revêtements Architecturaux Canada, Inc.

Bétonel est une marque déposée de PPG Revêtements Architecturaux Canada, Inc.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20240924318775/en/

Jamie Altman

Architectural Coatings

+1 724 205 1673

JAltman@ppg.com

www.ppg.com

Source: PPG Paints

FAQ

What is PPG's Dulux Paints 2025 Colour of the Year?

PPG's Dulux Paints 2025 Colour of the Year is Purple Basil (DLX1046-7), a warm, rich purple hue that embodies the trend of using dramatic colours in home decor.

How can Purple Basil (DLX1046-7) be used in home decor?

Purple Basil can be used on interior walls and trim, interior cabinetry, and exterior accents such as front doors, shutters, window boxes, or mailboxes.

What tools does PPG offer to help consumers choose paint colors?

PPG offers Dulux Colour Sample pots for testing colors and an online paint colour visualization tool to help consumers make informed color decisions for their projects.

How many Dulux and Bétonel-Dulux stores does PPG own in Canada?

PPG owns more than 240 company-owned Dulux and Bétonel-Dulux stores across Canada, serving both consumer and professional markets.