AMMO, Inc. Announces Launch of Multi-Item Cart and Single Payment Portal on GunBroker.com to Streamline Customer Experience
- AMMO, Inc. introduces new tools at GunBroker.com to improve customer experience.
- The multi-item cart and single payment portal simplify the buying process for customers.
- Customers can now purchase multiple items from different sellers with a single checkout.
- The system integrates firearms, accessories, and discounts, making shopping faster and easier.
- The checkout process has been streamlined, requiring single entry shipping information.
- None.
Insights
The introduction of a multi-item cart and single payment portal by AMMO, Inc. on GunBroker.com represents a significant enhancement to the customer experience. This strategic move aligns with broader e-commerce trends towards streamlining the purchasing process, thereby potentially increasing transaction volumes and customer retention. By enabling customers to purchase multiple items from different sellers in a single transaction, AMMO, Inc. is likely to see an uplift in average order value and a reduction in cart abandonment rates, which are critical metrics in e-commerce profitability.
Furthermore, the simplification of the checkout process for both restricted and non-restricted items could expand the customer base to include those who may have previously been deterred by the complexity of purchasing firearms and related accessories online. This could lead to a broader market penetration and drive revenue growth for AMMO, Inc.
From a technological standpoint, the integration of a multi-item cart and single payment portal is a complex endeavor, especially in a marketplace with diverse product regulations like firearms. The system must be robust to handle compliance with federal firearms license (FFL) requirements while providing a seamless user experience. The ability to apply coupons and discounts across multiple items from different sellers indicates sophisticated back-end integration, which could serve as a competitive advantage for GunBroker.com in the online marketplace arena.
Additionally, the mention of a single-entry shipping process suggests an advanced order management system that could reduce errors and improve fulfillment times. The technological advancements could translate into operational efficiencies, lower transaction costs and improved scalability for the platform.
The operational enhancements announced by AMMO, Inc. are likely to have a positive financial impact on the company. By reducing friction in the purchasing process, AMMO, Inc. is positioned to enhance its revenue streams from GunBroker.com. The mention of an enhanced customer experience is crucial, as it correlates with increased customer loyalty and repeat business, which are vital for sustained revenue growth in the e-commerce sector.
Investors should monitor the subsequent financial reports to quantify the impact of these changes on key financial metrics such as gross merchandise volume (GMV), conversion rates and customer acquisition costs. It will be important to compare these against industry benchmarks to assess the effectiveness of the new tools in driving financial performance.
SCOTTSDALE, Ariz., March 14, 2024 (GLOBE NEWSWIRE) -- AMMO, Inc. (Nasdaq: POWW, POWWP) (“AMMO” or the “Company”) the owner of GunBroker.com, the largest online marketplace serving the firearms and shooting sports industries, and a leading vertically integrated producer of high-performance ammunition and components, announces the official launch of new tools to enhance the customer experience at GunBroker.com that incorporates a new multi-item cart and single payment portal.
The multi-item cart allows customers to purchase multiple items from different sellers, with a single checkout and payment. Previously, buying more than one item required a corresponding number of checkouts for each purchase. Firearms and accessories, such as holsters, magazines, ammunition, etc., will all be incorporated into the new system that will require users only enter their federal firearms license (FFL), payment and shipping information one time. Any coupon or discounts offered by sellers, applied once, will automatically be applied to all eligible items. The cart will display orders requiring payment from auctions that customers have won along with immediate purchase items the user added to the cart. All these items can be checked out and paid for together.
“The addition of this functionality will make the GunBroker.com experience much more familiar to the typical online shopper,” said Jared Smith, AMMO, Inc. chief executive officer. “While we got our start as an auction site, GunBroker.com has evolved over the past 25 years to include immediate purchase options. A multi-item cart makes it that much faster to shop in a more familiar manner for restricted and non-restricted items.”
In addition, the checkout process has been streamlined, requiring single entry shipping information. Customers will select a FFL holder for restricted items and a shipping address for non-restricted items as the system automatically completes that transaction with the seller.
“As a marketplace, there has always been a slightly greater degree of work required to buy several items at once,” added Smith. “By adding this functionality, we’re taking on that burden for the buyer and making it quicker and easier to complete their shopping.”
About AMMO, Inc.
With its corporate offices headquartered in Scottsdale, Arizona, AMMO designs and manufactures products for a variety of aptitudes, including law enforcement, military, sport shooting and self-defense. The Company was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry. AMMO promotes its own branded munitions, including its patented STREAK™ Visual Ammunition, /stelTH/™ subsonic munitions, and armor piercing rounds for military use. For more information, please visit: www.ammo-inc.com.
About GunBroker.com
GunBroker.com is the largest online marketplace dedicated to firearms, hunting, shooting and related products. Aside from merchandise bearing its logo, GunBroker.com currently sells none of the items listed on its website. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents. Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition, air guns, archery equipment, knives and swords, firearms accessories and hunting/shooting gear online. GunBroker.com promotes responsible ownership of guns and firearms. For more information, please visit: www.gunbroker.com.
GunBroker.com Contact:
Allen Forkner
allen.forkner@gunbroker.com
Phone: (402) 672-7615
Investor Contact:
CORE IR
212-655-0924
ir@ammo-inc.com
Source: AMMO, Inc.
FAQ
What new tools did AMMO, Inc. (POWW) launch at GunBroker.com?
How does the multi-item cart benefit customers at GunBroker.com?
What information do users need to enter only once with the new system at GunBroker.com?
How does the new system at GunBroker.com handle discounts offered by sellers?
What improvements have been made to the checkout process at GunBroker.com?
