National Campaign Launches to Combat Diabetes Stigma Using Comedy
The diaTribe Foundation has launched the Spoonful of Laughter campaign, a national initiative using comedy to educate about diabetes, counter stereotypes, and reduce stigma. The campaign features six videos showcasing various comedy styles, highlighting common experiences of people with diabetes. It was co-created with advocates, artists, producers, and five comedians, four of whom have diabetes.
The campaign is supported by Insulet, maker of Omnipod® (NASDAQ: PODD). Research shows that up to 80% of people with diabetes report stigmatizing experiences, leading to worse health outcomes and decreased self-care. The initiative aims to replace inaccurate media representations with positive narratives using comedy as an effective tool for promoting change.
La Fondazione diaTribe ha lanciato la campagna Spoonful of Laughter, un'iniziativa nazionale che utilizza la comicità per educare sul diabete, contrastare gli stereotipi e ridurre lo stigma. La campagna presenta sei video che mostrano vari stili comici, evidenziando esperienze comuni delle persone con diabete. È stata co-creata con sostenitori, artisti, produttori e cinque comici, quattro dei quali hanno il diabete.
La campagna è supportata da Insulet, produttore di Omnipod® (NASDAQ: PODD). Le ricerche mostrano che fino all'80% delle persone con diabete segnalano esperienze stigmatizzanti, portando a risultati di salute peggiori e a una diminuzione dell'auto-cura. L'iniziativa mira a sostituire le rappresentazioni inaccurate nei media con narrazioni positive utilizzando la comicità come strumento efficace per promuovere il cambiamento.
La Fundación diaTribe ha lanzado la campaña Spoonful of Laughter, una iniciativa nacional que utiliza la comedia para educar sobre la diabetes, contrarrestar estereotipos y reducir el estigma. La campaña cuenta con seis videos que muestran diversos estilos de comedia, destacando experiencias comunes de personas con diabetes. Se co-creó con defensores, artistas, productores y cinco comediantes, cuatro de los cuales tienen diabetes.
La campaña cuenta con el apoyo de Insulet, fabricante de Omnipod® (NASDAQ: PODD). La investigación muestra que hasta el 80% de las personas con diabetes reportan experiencias estigmatizantes, lo que conduce a peores resultados de salud y a una disminución del autocuidado. La iniciativa tiene como objetivo reemplazar las representaciones inexactas de los medios con narrativas positivas utilizando la comedia como una herramienta efectiva para promover el cambio.
diaTribe 재단은 코미디를 활용하여 당뇨병에 대해 교육하고, 고정관념을 반박하며, 낙인을 줄이기 위한 전국적인 이니셔티브인 웃음의 한 스푼 캠페인을 시작했습니다. 이 캠페인은 다양한 코미디 스타일을 보여주는 6개의 비디오로 구성되어 있으며, 당뇨병 환자들의 공통된 경험을 강조합니다. 이 캠페인은 지지자, 예술가, 제작자, 그리고 다섯 명의 코미디언과 공동으로 창작되었으며, 그 중 네 명은 당뇨병을 앓고 있습니다.
이 캠페인은 Insulet의 지원을 받고 있으며, Omnipod®(NASDAQ: PODD)의 제작사입니다. 연구에 따르면, 당뇨병 환자의 최대 80%가 낙인 경험을 보고하며 이는 건강 결과를 악화시키고 자기 관리 감소로 이어집니다. 이 이니셔티브는 부정확한 미디어 표현을 긍정적인 서사로 대체하는 것을 목표로 하며, 변화를 촉진하는 효과적인 도구로서 코미디를 활용하고 있습니다.
La Fondation diaTribe a lancé la campagne Spoonful of Laughter, une initiative nationale qui utilise la comédie pour sensibiliser au diabète, contrecarrer les stéréotypes et réduire la stigmatisation. La campagne présente six vidéos mettant en avant divers styles de comédie, soulignant les expériences communes des personnes atteintes de diabète. Elle a été co-créée avec des défenseurs, des artistes, des producteurs et cinq humoristes, dont quatre souffrent de diabète.
La campagne est soutenue par Insulet, fabricant de l'Omnipod® (NASDAQ: PODD). Des recherches montrent que jusqu'à 80% des personnes atteintes de diabète rapportent des expériences de stigmatisation, entraînant de moins bons résultats de santé et une diminution de l'autogestion. L'initiative vise à remplacer les représentations médiatiques inexactes par des récits positifs en utilisant la comédie comme outil efficace pour promouvoir le changement.
Die diaTribe Foundation hat die Kampagne Spoonful of Laughter ins Leben gerufen, eine nationale Initiative, die Comedy nutzt, um über Diabetes aufzuklären, Stereotypen entgegenzuwirken und Stigmatisierung zu verringern. Die Kampagne umfasst sechs Videos, die verschiedene Comedy-Stile zeigen und gemeinsame Erfahrungen von Menschen mit Diabetes hervorheben. Sie wurde in Zusammenarbeit mit Befürwortern, Künstlern, Produzenten und fünf Komikern entwickelt, von denen vier an Diabetes leiden.
Die Kampagne wird von Insulet, dem Hersteller von Omnipod® (NASDAQ: PODD), unterstützt. Studien zeigen, dass bis zu 80% der Menschen mit Diabetes stigmatisierende Erfahrungen berichten, was zu schlechteren gesundheitlichen Ergebnissen und verringertem Selbstmanagement führt. Die Initiative zielt darauf ab, ungenaue Mediendarstellungen durch positive Narrative zu ersetzen und Komödie als effektives Werkzeug zur Förderung von Veränderungen zu nutzen.
- Insulet (PODD) is supporting a national campaign to combat diabetes stigma
- The campaign could potentially improve public perception of diabetes management products like Omnipod®
- Addressing stigma may lead to increased adoption of diabetes management solutions
- None.
The campaign is from the diaTribe Foundation, a nonprofit dedicated to diabetes education and advocacy, and a leader in the movement to end diabetes stigma.
"We don't want to lecture people into changing their stigmatizing behavior, we don't believe that will be very effective," said Matthew Garza, Director of diaTribe's dStigmatize Program. "Instead, we want this campaign to lead people, giggling, into a kinder and more joyful future for all people affected by diabetes."
The campaign launched with six videos that showcase a wide variety of comedy styles. The shorts highlight experiences that people with diabetes know all too well, such as receiving a diagnosis, managing hypoglycemia with candy, and encountering a well-meaning stranger who doesn't quite "get" diabetes.
The campaign was co-created with advocates, artists, producers, industry members, and five featured comedians (four of whom are living with diabetes): Sam Morrison, Kelsey Bascom, Kesha Carter, Justin Eastzer, and Ashley Monique. Media was directed and produced by Ben Jehoshua and Image Line Productions. The campaign is supported with funding from Insulet, the maker of Omnipod® (NASDAQ: PODD).
The videos are available to watch across diaTribe's social media platforms, YouTube, and online at SpoonfulofLaughter.org.
diaTribe believes addressing diabetes stigma – the negative social judgments, prejudices, and stereotypes associated with diabetes – is an essential missing element of diabetes care. Research shows that as many as
The current narratives and representations of diabetes in the media are often inaccurate and contribute to this stigma. Still, research shows that comedy is an effective tool for promoting and amplifying the exact type of positive narratives needed to replace those existing ones.
"Diabetes stigma is no joke," said Garza. "But we believe that the antidote to that stigma is a great punchline."
Learn more and watch the videos at Spoonful of Laughter.
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SOURCE The diaTribe Foundation
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