PodcastOne (NASDAQ: PODC) and Kailyn Lowry Extend Podcast Production Partnership with KILLR Network Podcast Renewals, Surpass 50 Million Total Downloads

Rhea-AI Summary

PodcastOne (NASDAQ: PODC) has extended its partnership with Kailyn Lowry and her KILLR Network, announcing renewals for podcasts Barely Famous, Karma and Chaos, and Coffee Convos. The collaboration expands with the launch of a new podcast, 'Cate & Ty: Break It Down!' scheduled for February 19, 2025.

Lowry's existing shows have achieved significant success, accumulating nearly 150 million downloads and over 700 episodes, along with multiple Webby Awards. The podcasts cover various topics including motherhood, relationships, and pop culture.

PodcastOne, with over 3.9 billion total downloads and a network of 200 top podcasters, reaches more than 1 billion monthly impressions across all distribution channels, including YouTube, Spotify, Apple Podcasts, and iHeartRadio.

Positive

• Network shows achieved 150 million downloads and 700+ episodes
• Platform reaches 1 billion monthly impressions
• Company has achieved 3.9 billion total downloads
• Partnership renewal indicates successful content monetization

Negative

• None.

Insights

Digital Media & Entertainment Analyst

The partnership extension with Kailyn Lowry represents a strategic win for PodcastOne, particularly in the highly competitive podcast monetization landscape. The 50 million total downloads milestone and consistent growth across multiple shows demonstrate strong audience engagement metrics that directly correlate to advertising revenue potential.

The key value drivers in this partnership include:

• Content Portfolio Expansion: The addition of 'Cate & Ty: Break It Down!' to the existing successful shows strengthens PodcastOne's content diversity and audience reach
• Proven Revenue Generation: The combination of 150 million downloads and 700+ episodes across Lowry's shows indicates substantial advertiser interest and consistent audience retention
• Network Effect Benefits: KILLR Network's integration within PodcastOne's platform, which reaches 1 billion monthly impressions, creates significant cross-promotion opportunities and advertiser appeal

From a business perspective, this partnership exemplifies PodcastOne's effective talent retention strategy and content multiplication model. The company's ability to nurture and expand relationships with proven content creators like Lowry helps maintain competitive advantages in the crowded podcast marketplace. The Webby Award recognition and consistent download growth suggest strong audience engagement, which typically translates to higher CPM rates and advertiser retention.

The expansion into new shows with established personalities from the reality TV sphere represents a savvy content strategy that leverages pre-existing fan bases while minimizing audience acquisition costs. This approach helps maintain growth momentum while managing content development risks.

Lowry’s Latest Podcast “Cate & Ty: Break It Down!” Set for February 2025 Launch

LOS ANGELES, Feb. 13, 2025 (GLOBE NEWSWIRE) -- PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today the continuation of its partnership with Kailyn Lowry, a powerhouse podcast host and producer and the founder of the Webby Award Winning KILLR Network, with the renewal of podcasts Barely Famous, Karma and Chaos, and Coffee Convos. Lowry is expanding her presence within the PodcastOne platform and growing her KILLR network of podcast programming under the PodcastOne umbrella with the anticipated February 19, 2025 launch of her latest production, Cate & Ty: Break It Down!.

Lowry rose to fame through her role on MTV’s Teen Mom 2 and has since built a robust career as an award winning podcast host and producer, influencer, and author. With the establishment and growth of KILLR under PodcastOne, Lowry has been able to promote a diverse slate of podcasts and bring fresh, engaging content to audiences solidifying her place as a major force in the podcasting world.

Her latest production, Cate & Ty: Break It Down! features Tyler and Catelynn Baltierra, one of the OG couples from MTV's 16 and Pregnant and Teen Mom, who showcased adoption first-hand. In this podcast they dive into life beyond reality TV, sharing the ups, downs, and everything in between marriage, parenthood, and personal growth. With candid stories, celebrity guests, and lots of laughs, Tyler and Catelynn explore how they navigate the spotlight, raise a family, and stay strong as a couple.

“Kail has proven to be an exceptional podcast host and producer with an incredible ability to build a strong, loyal listenership across all of her podcasts. Her connection with her audience through authentic and heartfelt storytelling has made her podcasts incredibly popular with audiences and with advertisers alike,” said Kit Gray, President and Co-Founder of PodcastOne. “With PodcastOne’s industry-leading platform, advertising solutions, and promotional support, Kail has been able to amplify her reach, strengthen her brand, and turn her passion into multi-show success. We are proud to continue our collaboration with her and the KILLR roster of shows.”

“PodcastOne has been such an important partner throughout my journey in podcasting. Over the years, we’ve grown KILLR Network and reached listeners in ways I never imagined between Barely Famous, For The Hayters, Vibin’ and Kinda Thrivin’, most recently Karma & Chaos, and now Cate & Ty: Break It Down. My goal is to continue expanding and growing this network with diverse and powerful voices, and I’m so excited to welcome Cate & Ty to the podcasting industry while continuing to build this partnership with PodcastOne, establishing KILLR Network as the one-stop shop for real, unfiltered, and unique stories,” said Lowry.

Lowry’s most popular shows, Coffee Convos, Karma and Chaos and Barely Famous, which combine for multiple Webby Awards, nearly 150 million downloads and over 700 episodes, tackle topics such as motherhood relationships, pop culture, personal growth, and social issues, often bringing listeners into deep, candid conversations that spark both laughter and thought-provoking discussion. All seasons are available for streaming on major podcast platforms, including Apple Podcasts, Spotify, YouTube, iHeart, Amazon and wherever podcasts are heard.

PodcastOne’s full roster of top ranked podcasts includes programming across top genres such as news, comedy, true crime, sports and society and culture and includes shows such as The Jordan Harbinger Show,, The Adam Carolla Show, Off The Vine with Kaitlyn Bristowe, LadyGang, Gals on the Go, The Prosecutors, Court Junkie, Cold Case Files, I Survived, and Varnamtown.

About PodcastOne
PodcastOne (NASDAQ: PODC) is a leading podcast platform that provides creators and advertisers with a comprehensive 360-degree solution in sales, marketing, public relations, production, and distribution. PodcastOne has surpassed 3.9 billion total downloads with a community of 200 top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E's Cold Case Files, and Varnamtown. PodcastOne has built a distribution network reaching over 1 billion monthly impressions across all channels, including YouTube, Spotify, Apple Podcasts, and iHeartRadio. PodcastOne is also the parent company of PodcastOne Pro which offers fully customizable production packages for brands, professionals, or hobbyists. For more information, visit www.podcastone.com and follow us on Facebook, Instagram, YouTube, and X at @podcastone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s and PodcastOne’s ability to consummate any proposed financing, acquisition, merger, distribution or other transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne’s ability to continue as a going concern; PodcastOne’s ability to attract, maintain and increase the number of its listeners; PodcastOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; PodcastOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or PodcastOne’s and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of PodcastOne, LiveOne and/or LiveOne’s other subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in PodcastOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, PodcastOne’s Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024, filed with the SEC on November 14, 2024, and in PodcastOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and PodcastOne disclaims any obligation to update these statements, except as may be required by law. PodcastOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contacts:
310.246.4600
Susan@Guttmanpr.com

IR Contact
Chris Donovan
914-352-5853
PODC@mzgroup.us

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c85c9ff4-1a2b-45a2-aacd-5f45881da160

FAQ

What is the download count for PodcastOne (PODC) shows in the KILLR Network?

The KILLR Network shows on PodcastOne have accumulated nearly 150 million downloads across their episodes.

When will the new Cate & Ty: Break It Down! podcast launch on PodcastOne (PODC)?

The new podcast 'Cate & Ty: Break It Down!' is scheduled to launch on February 19, 2025.

How many monthly impressions does PodcastOne (PODC) generate across its distribution channels?

PodcastOne reaches over 1 billion monthly impressions across all distribution channels, including YouTube, Spotify, Apple Podcasts, and iHeartRadio.

Which podcasts were renewed in the KILLR Network partnership with PodcastOne (PODC)?

PodcastOne renewed Barely Famous, Karma and Chaos, and Coffee Convos podcasts in the KILLR Network partnership.

What is the total download count for PodcastOne (PODC) across all podcasts?

PodcastOne has surpassed 3.9 billion total downloads across its network of 200 top podcasters.