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Women Business Owners Lead With Passion and Optimism for Success

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A recent survey by PNC reveals that women business leaders are more optimistic about the economy and their business success compared to men. Key findings include:

- 43% of women cite passion and personal satisfaction as their primary motivation for business, versus 35% for financial success.
- Women are more likely to expect increases in demand (51%), sales (51%), prices (49%), and profits (52%) in the next six months.
- 64% of women express confidence in the national economy, compared to 51% of men.
- Women value support from community, friends, and family more than men (62% vs 41%).

PNC supports women entrepreneurs through its network of over 5,000 Women's Business Advocates, offering resources beyond traditional banking services.

Un recente sondaggio condotto da PNC rivela che le leader aziendali donne sono più ottimiste riguardo all'economia e al successo delle loro attività rispetto agli uomini. I risultati chiave includono:

- Il 43% delle donne cita la passione e la soddisfazione personale come sua principale motivazione per l'imprenditoria, rispetto al 35% per il successo finanziario.
- Le donne sono più propense a aspettarsi aumenti nella domanda (51%), nelle vendite (51%), nei prezzi (49%) e nei profitti (52%) nei prossimi sei mesi.
- Il 64% delle donne esprime fiducia nell'economia nazionale, rispetto al 51% degli uomini.
- Le donne valorizzano maggiormente il supporto della comunità, degli amici e della famiglia rispetto agli uomini (62% contro 41%).

PNC supporta le imprenditrici attraverso la sua rete di oltre 5.000 sostenitori delle donne in affari, offrendo risorse che vanno oltre i tradizionali servizi bancari.

Una encuesta reciente realizada por PNC revela que las líderes empresariales mujeres son más optimistas sobre la economía y el éxito de sus negocios en comparación con los hombres. Los hallazgos clave incluyen:

- El 43% de las mujeres cita la pasión y la satisfacción personal como su principal motivación para hacer negocios, frente al 35% que menciona el éxito financiero.
- Las mujeres tienen más probabilidades de esperar aumentos en la demanda (51%), ventas (51%), precios (49%) y beneficios (52%) en los próximos seis meses.
- El 64% de las mujeres expresa confianza en la economía nacional, en comparación con el 51% de los hombres.
- Las mujeres valoran más el apoyo de la comunidad, amigos y familia en comparación con los hombres (62% frente al 41%).

PNC apoya a las emprendedoras a través de su red de más de 5.000 defensores de negocios para mujeres, ofreciendo recursos más allá de los servicios bancarios tradicionales.

최근 PNC의 조사에 따르면 여성 사업 리더들은 남성들에 비해 경제와 자신의 사업 성공에 대해 더 낙관적인 것으로 나타났습니다. 주요 발견 사항은 다음과 같습니다:

- 43%의 여성들이 사업에 대한 주요 동기를 재능과 개인적 만족이라고 언급한 반면, 남성은 35%가 재정적 성공을 언급했습니다.
- 여성들은 다음 6개월 동안 수요(51%), 매출(51%), 가격(49%) 및 이익(52%)의 증가를 기대할 가능성이 더 높습니다.
- 64%의 여성들이 국가 경제에 대한 신뢰를 표현하는 반면, 남성은 51%입니다.
- 여성들은 남성들보다 지역 사회, 친구, 가족의 지원을 더 중요하게 생각합니다(62% 대 41%).

PNC는 5,000명 이상의 여성 비즈니스 지지자 네트워크를 통해 여성 기업가를 지원하며, 전통적인 은행 서비스 이상의 자원을 제공합니다.

Une enquête récente menée par PNC révèle que les femmes leaders d'entreprise sont plus optimistes quant à l'économie et à leur succès commercial par rapport aux hommes. Les principaux résultats comprennent :

- 43% des femmes citent la passion et la satisfaction personnelle comme leur principale motivation pour les affaires, contre 35% pour le succès financier.
- Les femmes sont plus susceptibles d'attendre des augmentations de la demande (51%), des ventes (51%), des prix (49%) et des bénéfices (52%) au cours des six prochains mois.
- 64% des femmes expriment leur confiance dans l'économie nationale, contre 51% des hommes.
- Les femmes attachent plus d'importance au soutien de la communauté, des amis et de la famille que les hommes (62% contre 41%).

PNC soutient les femmes entrepreneurs grâce à son réseau de plus de 5 000 défenseurs des affaires féminines, offrant des ressources au-delà des services bancaires traditionnels.

Eine aktuelle Umfrage von PNC zeigt, dass weibliche Unternehmensleiter optimistischer über die Wirtschaft und ihren Geschäftserfolg sind als Männer. Wichtige Ergebnisse sind:

- 43% der Frauen geben Leidenschaft und persönliche Zufriedenheit als ihre Hauptmotivation für das Geschäft an, im Vergleich zu 35% für finanziellen Erfolg.
- Frauen erwarten eher steigende Nachfrage (51%), Verkäufe (51%), Preise (49%) und Gewinne (52%) in den nächsten sechs Monaten.
- 64% der Frauen äußern Vertrauen in die nationale Wirtschaft, im Vergleich zu 51% der Männer.
- Frauen schätzen die Unterstützung von der Gemeinschaft, Freunden und Familie mehr als Männer (62% gegenüber 41%).

PNC unterstützt weibliche Unternehmerinnen durch ein Netzwerk von über 5.000 Frauenbusiness-Vertretern und bietet Ressourcen, die über traditionelle Bankdienstleistungen hinausgehen.

Positive
  • Women business leaders show higher optimism for economic and business success compared to men
  • 51% of women expect increases in demand and sales in the next six months
  • 52% of women anticipate profit increases in the coming months
  • 64% of women express confidence in the national economy, compared to 51% of men
  • PNC has a network of over 5,000 Women's Business Advocates to support women entrepreneurs
Negative
  • None.

Survey of women business leaders shows more optimism for economy and business success than men.

NORTHAMPTON, MA / ACCESSWIRE / July 22, 2024 / The PNC Financial Services Group
PNC | Insights

Passion, collaboration and community are key to running a successful business. That's according to a recent survey of women business leaders as part of PNC's bi-annual Economic Outlook Survey.

Passion and personal satisfaction for their business or industry is a top factor women business leaders cited for starting and staying in business, with 43% of respondents choosing that over financial success (35%) - the next highest. The passion for work factor was one key differentiator between women and men business leaders, with only 28% of men reporting personal satisfaction as a primary driver of staying in business. Fewer women leaders (6%) also reported staying with their business out of obligation to family or co-workers than did men (12%).

"For many women business owners, starting and running a business is born out of a personal interest or an opportunity to make a difference in the community," said Shana Peterson-Sheptak, head of Business Banking at PNC. "That's not at the expense of profitability, but it shows the power of being passionate or satisfied with what you do."

Positive Outlook for the Future

Respondents noted more than just passion for their businesses, though; they also reported optimism both for the economy and the success of their ventures over the next six months. Women leaders were more likely than men to expect increases in demand (51% to 49%), sales (51% to 49%), prices to customers (49% to 40%), and profits (52% to 43%) in the coming months. They also were more likely than male business leaders to expect that their own compensation and savings for retirement would increase - which is a significant change since PNC's Fall 2022 survey when women leaders were less likely than men to expect increases in those two metrics.

While both women and men were highly optimistic about the prospects for their business in the coming months, women leaders were significantly more likely to express confidence in the national and local economies than were men, 64% to 51% and 72% to 60% respectively. For those who expressed greater optimism for their business prospects than the national economy as a whole, nearly 80% of women leaders attributed their optimism to the confidence they have in their ability to run their own businesses.

"Better than expected economic performance in the first part of 2024 is creating optimism for many business leaders, both men and women," Peterson-Sheptak said. "But women leaders are especially confident that, both, their businesses will be successful in the coming months and their abilities as leaders will help make them so."

Providing Support

Still, there are significant differences between men and women respondents in terms of what they feel they need to succeed and how they prefer to receive support for their business, according to the latest survey results. Peers in the field are the most popular form of support for both women and men business leaders (64% to 69%, respectively.) But women indicate they are more likely to consider support from community, friends and family vital to their business success than men do (62% to 41%).

That support extends to banking relationships where PNC survey feedback has shown that women financial decision makers seek out relationships that extend beyond banking products and services to include financial education and community connections.

PNC cultivates relationships with women financial decision makers in many ways, including through the local cross line of business market teams led by PNC's more than 50 regional presidents coast to coast. Central to this year-round engagement are the company's network of more than 5,000 PNC-certified Women's Business Advocates (WBAs) who share a passion for helping women financial decision makers achieve their financial goals.

"Women entrepreneurs are leading with passion for their business, confidence, and optimism for the future," Peterson-Sheptak said. "We need to make sure we have the resources and people to support their success."

To learn more about PNC and how we support women financial decision makers visit Resources for Women Financial Decision-Makers.

View additional multimedia and more ESG storytelling from The PNC Financial Services Group on 3blmedia.com.

Contact Info:
Spokesperson: The PNC Financial Services Group
Website: https://www.3blmedia.com/profiles/pnc-financial-services-group
Email: info@3blmedia.com

SOURCE: The PNC Financial Services Group



View the original press release on accesswire.com

FAQ

What are the main motivations for women business leaders according to PNC's survey?

According to PNC's survey, 43% of women business leaders cite passion and personal satisfaction for their business or industry as their top motivation, followed by financial success at 35%.

How do women business leaders' economic expectations compare to men's in PNC's survey?

Women business leaders show more optimism than men, with 64% expressing confidence in the national economy compared to 51% of men, and 72% confident in the local economy versus 60% of men.

What percentage of women business leaders expect increases in demand and sales according to PNC's survey?

51% of women business leaders expect increases in both demand and sales over the next six months, according to PNC's Economic Outlook Survey.

How does PNC support women entrepreneurs and financial decision-makers?

PNC supports women entrepreneurs through a network of over 5,000 PNC-certified Women's Business Advocates (WBAs) who provide resources and support beyond traditional banking services, including financial education and community connections.

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