Playmaker Capital Inc. Brand Futbol Sites Named Official Digital Agency and Commercial Partner for the Argentine Football Association in North America

Rhea-AI Summary

Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) has partnered with the Argentine Football Association (AFA) as the Official Digital Agency for North America. This partnership aims to enhance AFA's brand presence by launching English-language social media channels on platforms such as Instagram, TikTok, Facebook, YouTube, and Twitter, targeting fans and sponsors post the FIFA World Cup 2022 victory.

Futbol Sites, part of Playmaker, will produce fan-centric digital content, engaging North American sponsors and leveraging its expertise in sports media to capitalize on the growing popularity of Argentine football.

Positive

• Partnership with AFA enhances brand visibility in North America.
• Creation of English-language social media channels targets a broader audience.
• Futbol Sites' expertise in digital content will engage fans effectively.
• Potential for new sponsorship opportunities connecting AFA with North American brands.

Negative

• None.

Futbol Sites to create and support the Argentine Football Association’s English-language social media channels; partnership aligns Futbol Sites with one of the world's most followed and admired national teams

TORONTO--(BUSINESS WIRE)-- Playmaker Capital Inc. (TSX-V: PMKR) (“the Company” or “Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, announced today that its owned and operated business, Futbol Sites, has been named the Official Digital Agency and Commercial Partner of the Argentine Football Association (“AFA”) throughout North America. Futbol Sites will advance AFA’s brand value in North America by creating its social media presence across Instagram, TikTok, Facebook, YouTube and Twitter, using the handle @AFASeleccionEN. These new accounts will be leveraged to distribute custom digital content and activate branded campaigns in collaboration with Futbol Sites' network of North American commercial partners. After winning the FIFA World Cup 2022 in Qatar, the Argentinian National Football Team has become one of the most followed and admired teams in North America. With this partnership, AFA will be able to reach new fans and sponsors through newly launched social media channels in English.

As the leading digital sports media group throughout Latin America and with the US Hispanic population, Futbol Sites is uniquely positioned to produce evergreen and fan-specific content that captures the passion of Argentine football fans.¹ Futbol Sites brings expertise in producing and distributing editorial and creative services, and on-site content creation for the world’s biggest football events and storylines. As part of the partnership, Futbol Sites will create authentic digital content - including social media creative and video - focused on fan experiences, highlights, celebrations, watch parties, and much more.

Additionally, as a strategic business and sponsorship partner, Futbol Sites’ dedicated cross-border partnerships team will place new North American sponsors against AFA’s name and likeness. Per the agreement, Futbol Sites will be granted the right to connect iconic North American brands to AFA and its top players, including Lionel Messi, Emiliano “Dibu” Martínez, Angel Di María, Julian Álvarez and Enzo Fernández, among others.

Playmaker has developed direct sales and partnerships into an area of expertise, and during World Cup 2022, it executed more than 300 direct campaigns across Latin and North America. Additionally, Futbol Sites has become a key partner to numerous leagues and federations looking to bolster their digital footprints and sponsorship activity. As a result, Futbol Sites has firmly established itself as the preeminent digital sports media group for brands and leagues to leverage in order to best engage Latin American and US Hispanic sports fans and grow awareness with these key demographics.

TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.

For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. |T: (416) 815-4993.

To sign up for Playmaker’s Investor Alerts, visit: playmaker.fans/investors.

¹ Comscore – Sports – Dec 2022 – Multi-Platform – Desktop 6+ and Total Mobile 18+ - Total Visits – Argentina, Brazil, Chile, Colombia, Mexico, Peru

View source version on businesswire.com: https://www.businesswire.com/news/home/20230322005562/en/

MEDIA

Elias Blahacek – E: elias@playmaker.fans | T: (416)-254-4345

Source: Playmaker Capital Inc.

FAQ

What is the partnership between Playmaker Capital Inc. and the Argentine Football Association?

Playmaker Capital Inc. has become the Official Digital Agency for the Argentine Football Association, focusing on enhancing its brand presence in North America.

What social media platforms will Futbol Sites use for the AFA?

Futbol Sites will manage AFA's social media on Instagram, TikTok, Facebook, YouTube, and Twitter.

How does the partnership benefit Playmaker Capital Inc.?

The partnership allows Playmaker to leverage AFA's popularity, potentially attracting new sponsors and a wider audience.

When was this partnership announced?

The partnership was announced on March 22, 2023.

What is the stock symbol for Playmaker Capital Inc.?

The stock symbol for Playmaker Capital Inc. is PMKRF.