Planet Fitness Promotes Bill Bode To Chief Operations Officer

Rhea-AI Summary

Planet Fitness has promoted Bill Bode to Chief Operations Officer, effective immediately. Bode, who has been with the company since 2016 as Senior Vice President of Franchise Operations, is recognized for his expertise in franchising and operational excellence. He will oversee corporate club operations and vendor management, enhancing the company's leadership in the fitness industry. Planet Fitness has over 14.1 million members and operates 2,086 stores across multiple countries. Bode's extensive 35-year background includes senior roles at Dunkin' Brands.

Positive

• Promotion of Bill Bode to COO may enhance operational efficiency.
• Bode's extensive experience in franchising can strengthen brand equity.
• Planet Fitness boasts over 14.1 million members and 2,086 locations, highlighting strong market presence.

Negative

• None.

HAMPTON, N.H., Dec. 16, 2020 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. with more members than any other fitness brand, today announced that Bill Bode has been promoted to Chief Operations Officer. Bode previously served as Senior Vice President of Franchise Operations upon joining the Company in 2016. He will continue to serve on Planet Fitness' leadership team reporting directly to Chief Executive Officer, Chris Rondeau.

"Four years ago, Bill brought his extensive experience in franchising and operations to Planet Fitness, strengthening and elevating our leadership team, as we continued to expand the brand across the country and internationally," said Chris Rondeau, Chief Executive Officer of Planet Fitness. "During his tenure at Planet Fitness, he has been instrumental in ensuring the highest level of operational excellence throughout our stores and providing an exceptional level of support to our franchisees. His leadership and deep understanding of our business have made him an invaluable asset, and I look forward to further success with him in this new role."

Effective immediately, Bode will continue to be responsible for leading the franchise operations team, and will also oversee the corporate club operations and vendor management departments. The role spans the Company's global operations.

"At Planet Fitness, we have a strong and experienced group of franchisees and I am of proud of the exceptional member experience we have collectively accomplished together over the past four years," said Bode. "We are in a strong leadership position in our industry and I am eager to take on the increased responsibility as Chief Operations Officer to continue to drive our strategic, long-term initiatives forward. I look forward to working with the broader leadership team and to deliver on the many opportunities that lie ahead for this business."

Bode is a franchise industry veteran with over 35 years of experience. Prior to this appointment, he served as Senior Vice President of Franchise Operations, where he focused on building brand equity for both the franchisor and franchisee sides of the business. Previously, Bode worked at Dunkin' Brands where he held various senior leadership positions, most recently serving as the Regional Vice President of Dunkin' Donuts Northeast where he was responsible for overseeing the operations of over 2,600 restaurants. Throughout his tenure at Dunkin' Brands, Bode also held responsibility for U.S brand compliance and business development, store development, marketing and franchising.

About Planet Fitness 
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2020, Planet Fitness had more than 14.1 million members and 2,086 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

 

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SOURCE Planet Fitness, Inc.

FAQ

Who is the new Chief Operations Officer of Planet Fitness?

Bill Bode has been promoted to Chief Operations Officer of Planet Fitness.

What position did Bill Bode hold before becoming COO at Planet Fitness?

Before becoming COO, Bill Bode was the Senior Vice President of Franchise Operations.

How many members does Planet Fitness have as of September 30, 2020?

As of September 30, 2020, Planet Fitness had over 14.1 million members.

How many locations does Planet Fitness operate?

Planet Fitness operates 2,086 locations across the United States and internationally.

What is the impact of Bill Bode's promotion on Planet Fitness?

Bode's promotion is expected to enhance operational efficiency and strengthen franchisee support within the company.