Philips Sonicare partners with comedian Kate McKinnon in new marketing campaign
Philips Sonicare, the leading sonic toothbrush brand, has partnered with comedian Kate McKinnon for a new marketing campaign. The series of ads feature McKinnon as Susan Toothbrush, encouraging viewers to upgrade from manual to power toothbrushes. The campaign, called Sonicare Switch, highlights the benefits of Philips Sonicare power toothbrushes, such as the DiamondClean Smart, which removes up to 20X more plaque along the gumline compared to manual brushing.
The ads showcase McKinnon in various scenarios, emphasizing the importance of proper oral care before significant life events. The campaign aligns with Philips' mission to inspire confidence through innovation, promoting clinically-proven oral health benefits. The Philips Sonicare product suite featured in the ads includes the Sonicare 6100, 4100, and DiamondClean Smart 9300 models.
Philips Sonicare, il marchio leader di spazzolini sonici, ha collaborato con la comica Kate McKinnon per una nuova campagna di marketing. La serie di annunci presenta McKinnon nei panni di Susan Toothbrush, incoraggiando gli spettatori a passare da spazzolini manuali a spazzolini elettrici. La campagna, chiamata Sonicare Switch, mette in evidenza i benefici degli spazzolini elettrici Philips Sonicare, come il DiamondClean Smart, che rimuove fino al 20X più di placca lungo la linea gengivale rispetto al lavaggio manuale.
Gli annunci mostrano McKinnon in vari scenari, sottolineando l'importanza di una corretta cura orale prima di eventi significativi della vita. La campagna è in linea con la missione di Philips di ispirare fiducia attraverso l'innovazione, promuovendo i benefici per la salute orale clinicamente provati. La gamma di prodotti Philips Sonicare presentata negli annunci include i modelli Sonicare 6100, 4100 e DiamondClean Smart 9300.
Philips Sonicare, la marca líder de cepillos de dientes sónicos, se ha asociado con la comediante Kate McKinnon para una nueva campaña de marketing. La serie de anuncios presenta a McKinnon como Susan Toothbrush, animando a los espectadores a pasar de cepillos manuales a cepillos eléctricos. La campaña, llamada Sonicare Switch, destaca los beneficios de los cepillos eléctricos Philips Sonicare, como el DiamondClean Smart, que elimina hasta 20 veces más placa a lo largo de la línea de las encías en comparación con el cepillado manual.
Los anuncios muestran a McKinnon en varios escenarios, enfatizando la importancia de un cuidado bucal adecuado antes de eventos significativos de la vida. La campaña está alineada con la misión de Philips de inspirar confianza a través de la innovación, promoviendo beneficios para la salud oral clínicamente probados. La gama de productos Philips Sonicare presentada en los anuncios incluye los modelos Sonicare 6100, 4100 y DiamondClean Smart 9300.
필립스 소니케어는 선두 음파 칫솔 브랜드로서 코미디언 케이트 맥키넌과 함께 새로운 마케팅 캠페인을 진행합니다. 광고 시리즈에서는 맥키넌이 수잔 칫솔로 등장하며, зрителей 전환하도록 유도합니다. 수동 칫솔에서 전동 칫솔로. 소니케어 스위치라는 이름의 이 캠페인은 필립스 소니케어 전동 칫솔의 이점을 강조하며, 다이아몬드클린 스마트와 같은 모델은 수동으로 닦는 것과 비교해 잇몸선에 따라 최대 20배 더 많은 플라그를 제거합니다.
광고는 중요한 인생 사건 전 적절한 구강 관리의 중요성을 강조하며 다양한 시나리오에서 맥키넌을 보여줍니다. 이 캠페인은 혁신을 통해 신뢰를 촉진하려는 필립스의 사명과 일치하며, 임상적으로 입증된 구강 건강 이점을 홍보합니다. 광고에 등장하는 필립스 소니케어 제품군에는 소니케어 6100, 4100, 다이아몬드클린 스마트 9300 모델이 포함됩니다.
Philips Sonicare, la marque leader des brosses à dents soniques, s'est associée à la comédienne Kate McKinnon pour une nouvelle campagne marketing. La série de publicités présente McKinnon dans le rôle de Susan Toothbrush, encourageant les téléspectateurs à passer des brosses manuelles aux brosses électriques. La campagne, appelée Sonicare Switch, met en avant les avantages des brosses à dents électriques Philips Sonicare, comme le DiamondClean Smart, qui élimine jusqu'à 20 fois plus de plaque le long de la ligne des gencives par rapport au brossage manuel.
Les publicités montrent McKinnon dans divers scénarios, soulignant l'importance d'une bonne hygiène bucco-dentaire avant des événements marquants de la vie. La campagne est en accord avec la mission de Philips d'inspirer la confiance par l'innovation, en promouvant les bienfaits pour la santé bucco-dentaire cliniquement prouvés. La gamme de produits Philips Sonicare présentée dans les publicités comprend les modèles Sonicare 6100, 4100 et DiamondClean Smart 9300.
Philips Sonicare, die führende Marke für Schallzahnbürsten, hat sich mit der Komikerin Kate McKinnon für eine neue Marketingkampagne zusammengetan. Die Werbeserie zeigt McKinnon als Susan Toothbrush, die die Zuschauer ermutigt, von Handzahnbürsten auf elektrische Zahnbürsten umzusteigen. Die Kampagne, genannt Sonicare Switch, hebt die Vorteile der elektrischen Zahnbürsten von Philips Sonicare hervor, wie die DiamondClean Smart, die bis zu 20-mal mehr Plaque entlang des Zahnfleischrandes entfernt als das manuelle Zähneputzen.
Die Anzeigen präsentieren McKinnon in verschiedenen Szenarien und betonen die Bedeutung der richtigen Mundpflege vor wichtigen Lebensereignissen. Die Kampagne steht im Einklang mit Philips' Mission, Vertrauen durch Innovation zu inspirieren und klinisch nachgewiesene Vorteile für die Mundgesundheit zu fördern. Die in den Anzeigen gezeigte Produktreihe von Philips Sonicare umfasst die Modelle Sonicare 6100, 4100 und DiamondClean Smart 9300.
- Partnership with popular comedian Kate McKinnon may increase brand visibility and appeal
- Campaign highlights superior plaque removal (20X more) of Philips Sonicare compared to manual brushing
- Promotion of multiple Philips Sonicare models may drive sales across product lines
- None.
Series of ads encourage people to make the Sonicare Switch and upgrade from a manual toothbrush to a power toothbrush from Philips Sonicare
Philips Sonicare is encouraging viewers to switch from their manual toothbrush and elevate their routine with a power toothbrush, like Philips Sonicare DiamondClean Smart, which removes up to 20X more plaque along the gumline [1] and delivers more brush strokes in two minutes than an entire month of manual brushing. This helps achieve an efficient, exceptional clean and confidence going into the big moments in daily life.
McKinnon stars in a series of advertisements that make audiences confront their lackluster toothbrushing habits. Susan Toothbrush pops in on unassuming brushers ahead of a big move, hosting a party with friends or unwinding for the night. The debut ad features an interview hopeful getting ready for their big meeting, when McKinnon drops in unexpectedly questioning why they're still using an "ancient bristle stick." More information can be found here.
"I'm thrilled to be working with Philips Sonicare to motivate people to make the Sonicare Switch," said McKinnon. "How you feel about yourself is what's most important and encouraging people to make the switch like I did to a Philips Sonicare was a no brainer. Plus, I never pass up an opportunity to pop into people's bathrooms when they least expect it."
The Sonicare Switch campaign embodies the Philips mission to inspire confidence through meaningful innovation. Upgrading to a Philips Sonicare power toothbrush doesn't just benefit your smile, but has a real, clinically-proven impact on your oral health.
"Whether heading into a big interview, or taking a big step in your relationship, at Philips Sonicare we want you to feel equally confident in yourself and your oral healthcare products," said Matina Vidalis, Senior Marketing Director, Consumer & Professional Oral Healthcare, Philips North America. "Working with Kate has been the perfect pairing. Her enthusiastic energy and unmatched comedic talent are helping empower people to reconsider their current brushing habits and upgrade to a more effective oral healthcare regimen."
Philips Sonicare Product Suite
Philips Sonicare has a variety of power toothbrush solutions that will fit individual needs, while helping all users achieve a happy, healthy smile. Throughout the four advertisements, McKinnon will highlight Philips Sonicare power toothbrush portfolio including Philips Sonicare 6100, Philips Sonicare 4100 and Philips Sonicare DiamondClean Smart 9300.
Follow along at Philips.com and on social media at @PhilipsSonicare.
[1] Versus a manual toothbrush
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
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SOURCE Philips Sonicare
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