Progyny Expands Maternal Health Support with Addition of Doula Services
Progyny (NASDAQ: PGNY) announces the expansion of its maternal health services by introducing doula support, both in-person and virtual. The company has partnered with Pacify, a leading maternity care solutions provider, to enhance its comprehensive maternal offerings.
The new doula services aim to address pregnancy, childbirth, and perinatal conditions, which represent a significant portion of employer health spending in the U.S. Members will be matched with specialty-trained, certified doulas based on their care needs and demographic preferences.
Research indicates that doula support may help:
- Reduce C-section rates
- Lower NICU complications
- Decrease maternal health barriers
- Improve overall birthing experience
The service is integrated into Progyny's Pregnancy and Postpartum program, offering support throughout the pregnancy journey, including prenatal care, labor support, lactation assistance, postpartum care, and miscarriage support.
Progyny (NASDAQ: PGNY) annuncia l'espansione dei suoi servizi di salute materna introducendo il supporto delle doula, sia di persona che virtuale. L'azienda ha stretto una partnership con Pacify, un fornitore leader di soluzioni per la cura materna, per migliorare la sua offerta complessiva di servizi materni.
I nuovi servizi di doula mirano a trattare le condizioni legate alla gravidanza, al parto e al periodo perinatale, che rappresentano una parte significativa della spesa sanitaria dei datori di lavoro negli Stati Uniti. I membri saranno abbinati a doulas certificate e specializzate in base alle loro esigenze di assistenza e preferenze demografiche.
Ricerche indicano che il supporto delle doula può aiutare a:
- Ridurre i tassi di cesareo
- Abbattere le complicazioni in terapia intensiva neonatale (NICU)
- Decrementare le barriere alla salute materna
- Migliorare l'esperienza complessiva del parto
Il servizio è integrato nel programma di gravidanza e postpartum di Progyny, offrendo supporto durante tutto il percorso della gravidanza, compresa l'assistenza prenatale, il supporto durante il travaglio, l'assistenza all'allattamento, la cura postpartum e il supporto in caso di aborto.
Progyny (NASDAQ: PGNY) anuncia la expansión de sus servicios de salud materna al introducir apoyo de doula, tanto en persona como virtual. La empresa se ha asociado con Pacify, un proveedor líder de soluciones de atención materna, para mejorar su oferta integral de servicios maternos.
Los nuevos servicios de doula tienen como objetivo abordar las condiciones relacionadas con el embarazo, el parto y el periodo perinatal, que representan una parte significativa del gasto en salud de los empleadores en EE. UU. Los miembros serán emparejados con doulas certificadas y especializadas según sus necesidades de atención y preferencias demográficas.
Investigaciones indican que el apoyo de doula puede ayudar a:
- Reducir las tasas de cesáreas
- Bajar las complicaciones en la unidad de cuidados intensivos neonatales (NICU)
- Disminuir las barreras a la salud materna
- Mejorar la experiencia general del parto
El servicio está integrado en el programa de embarazo y posparto de Progyny, ofreciendo apoyo a lo largo del viaje del embarazo, incluyendo atención prenatal, apoyo durante el trabajo de parto, asistencia con la lactancia, cuidado posparto y apoyo en caso de aborto espontáneo.
Progyny (NASDAQ: PGNY)는 두라 지원을 도입하여 모성 건강 서비스의 확장을 발표했습니다. 이 서비스는 대면 및 가상으로 제공됩니다. 이 회사는 포괄적인 모성 제공 서비스를 강화하기 위해 선도적인 출산 관리 솔루션 제공업체인 Pacify와 파트너십을 맺었습니다.
새로운 두라 서비스는 임신, 출산 및 주산기 상태를 다루는 것을 목표로 하며, 이는 미국 고용주의 건강 지출에서 상당한 부분을 차지합니다. 회원들은 자신의 치료 필요와 인구 통계학적 선호에 따라 전문 교육을 받은 인증된 두라와 매칭됩니다.
연구에 따르면 두라 지원이 도움이 될 수 있습니다:
- 제왕절개 비율 감소
- 신생아 집중 치료(NICU) 합병증 감소
- 모성 건강 장벽 감소
- 전반적인 출산 경험 개선
이 서비스는 Progyny의 임신 및 산후 프로그램에 통합되어 있으며, 임신 여정 전반에 걸쳐 지원을 제공합니다. 여기에는 산전 관리, 진통 지원, 수유 지원, 산후 관리 및 유산 지원이 포함됩니다.
Progyny (NASDAQ: PGNY) annonce l'expansion de ses services de santé maternelle en introduisant le soutien des doulas, à la fois en personne et virtuel. L'entreprise s'est associée à Pacify, un fournisseur leader de solutions de soins maternels, pour améliorer son offre complète de services maternels.
Les nouveaux services de doula visent à traiter les conditions liées à la grossesse, à l'accouchement et au périnatal, qui représentent une part importante des dépenses de santé des employeurs aux États-Unis. Les membres seront associés à des doulas certifiées et spécialisées en fonction de leurs besoins en matière de soins et de leurs préférences démographiques.
Des recherches indiquent que le soutien des doulas peut aider à:
- Réduire les taux de césarienne
- Faire baisser les complications en unité de soins intensifs néonatals (NICU)
- Diminuer les barrières à la santé maternelle
- Améliorer l'expérience globale de l'accouchement
Le service est intégré dans le programme de grossesse et de post-partum de Progyny, offrant un soutien tout au long du parcours de la grossesse, y compris les soins prénataux, le soutien pendant le travail, l'assistance à l'allaitement, les soins post-partum et le soutien en cas de fausse couche.
Progyny (NASDAQ: PGNY) kündigt die Erweiterung seiner Dienstleistungen im Bereich der Müttergesundheit an, indem Doulasupport sowohl persönlich als auch virtuell eingeführt wird. Das Unternehmen hat sich mit Pacify, einem führenden Anbieter von Lösungen für die Mütterpflege, zusammengetan, um sein umfassendes Angebot an Mütterdiensten zu verbessern.
Die neuen Doula-Dienste zielen darauf ab, Schwangerschaft, Geburt und perinatale Bedingungen zu adressieren, die einen erheblichen Teil der Gesundheitsausgaben von Arbeitgebern in den USA ausmachen. Mitglieder werden basierend auf ihren Pflegebedürfnissen und demografischen Vorlieben mit spezialisierten, zertifizierten Doulas zusammengebracht.
Forschungen zeigen, dass Doulasupport helfen kann:
- Die Kaiserschnittquoten zu senken
- Die Komplikationen auf der neonatologischen Intensivstation (NICU) zu verringern
- Barrieren in der Müttergesundheit abzubauen
- Das gesamte Geburtserlebnis zu verbessern
Der Dienst ist in Progynys Schwangerschafts- und Postpartumprogramm integriert und bietet Unterstützung während der gesamten Schwangerschaftsreise, einschließlich der pränatalen Betreuung, der Unterstützung während der Wehen, der Stillhilfe, der postpartalen Betreuung und der Unterstützung bei Fehlgeburten.
- Expansion into high-spending healthcare segment (maternal health)
- Strategic partnership with Pacify to enhance service offerings
- Potential to reduce costly complications (C-sections, NICU stays)
- Addresses growing employer health spend category
- Implementation costs and integration expenses not disclosed
- ROI timeline and financial impact not specified
Insights
Progyny's strategic expansion into doula services represents a meaningful enhancement to their maternal health support portfolio. The company is vertically integrating their service offerings by extending beyond fertility benefits into comprehensive pregnancy and postpartum care, which addresses what they identify as one of the largest shares of employer health spend in the U.S.
The partnership with Pacify creates an efficient implementation path rather than building capabilities entirely in-house. This allows Progyny to accelerate their market entry while leveraging Pacify's existing expertise in maternity care solutions. For employers and health plans, this consolidated approach potentially reduces vendor fragmentation while addressing a critical health need.
From a competitive positioning standpoint, this expansion transforms Progyny from a fertility benefits manager into a more comprehensive women's health platform. This broadens their addressable market and creates opportunities to increase average revenue per client through service bundling. By addressing more touchpoints in the maternal journey, Progyny enhances client retention while potentially improving health outcomes that directly impact employer healthcare costs.
The business rationale aligns with value-based care trends, as doula services can potentially reduce costly interventions like C-sections and NICU admissions. While financial impact details aren't provided, the strategic benefit lies in strengthening Progyny's value proposition to self-insured employers seeking comprehensive solutions that improve outcomes while controlling costs.
Progyny's addition of doula services represents a clinically significant expansion that addresses critical gaps in maternal care. Research has consistently demonstrated that doula support can lead to reduced C-section rates and fewer NICU complications including low birth weight - both outcomes that improve maternal-infant health while reducing costs.
The matching system being implemented is particularly valuable, as it pairs members with doulas based on care needs and demographic preferences. This personalization is crucial because effective doula care depends heavily on trust and cultural competence. Evidence shows that when these relationships are properly matched, doulas can help overcome systemic barriers within healthcare settings, improving both subjective experience and objective health outcomes.
What stands out about this implementation is the comprehensive approach spanning prenatal care through postpartum support, including emotional support and specialized assistance for miscarriage and loss. This continuous care model addresses the fragmentation that often characterizes maternal healthcare in the U.S.
By integrating doula services with their existing maternal health infrastructure, Progyny is creating a more holistic support system that can better address social determinants of health while providing clinical advocacy. The emphasis on both virtual and in-person options also increases accessibility, ensuring that geographic location doesn't prevent members from receiving this evidence-based support throughout their maternal health journey.
Available to employers and health plans, the in-person and virtual doula care services can close more care gaps and improve health outcomes
NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- Progyny (Nasdaq: PGNY), a global leader in women’s health and family building, is expanding its support throughout the maternal health journey with the addition of doula services. Currently pregnancy, childbirth, and perinatal conditions represent one of the largest shares of employer health spend in the U.S. The addition of in-person and virtual doula services to Progyny’s comprehensive maternal offerings will further its ability to provide equitable, high-quality care that can improve outcomes across a diverse member population.
As the company formally rolls out its doula offering, Progyny is adding Pacify, a leading provider of maternity care solutions, to complement its team of specialty-trained, certified doulas and maternal health care providers. Individuals interested in doula services will be matched, creating trusted and personal connections with a doula who best fits their care needs and demographic preferences. Research suggests that doula support may help reduce C-section rates and NICU complications such as low birth weight babies. They also help reduce maternal health barriers, educating and empowering expectant mothers and helping to improve the overall birthing experience.
“Doulas are playing a powerful role in improving maternal health outcomes by serving as a resource for information, advocacy and support,” explained Janet Choi, MD, MSCP, Chief Medical Officer, Progyny. “Our commitment to the health of our diverse member base means giving them access to the full spectrum of care, support, and resources from preconception to postpartum. This is how we continue to build their trust in Progyny to partner with them on their individual health journeys.”
“Both Pacify and Progyny share a commitment to offering families the comprehensive support they need throughout pregnancy, the birthing journey, and beyond. Doulas play a critical role providing evidence-based guidance and advocacy, and together with Progyny, we can provide high-quality care to more families during this transformative and often overwhelming stage of life,” said Jennifer Sargent, CEO of Pacify.
Progyny’s Pregnancy and Postpartum program provides comprehensive maternity support to ensure members receive personalized, high-touch care throughout their journey, integrating proactive clinical coaching, education, and access to certified doulas and lactation specialists. Progyny’s doula service is currently available as part of this offering. The service is available to support members across the pregnancy journey from prenatal care, virtual and physical support during labor, to emotional support, lactation and postpartum care, as well as miscarriage and loss support as needed. For more information, visit Progyny.com.
About Progyny:
Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize their dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive, and intentionally designed solutions simultaneously benefit employers, patients and physicians.
Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women’s health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.
Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.
About Pacify:
Pacify is on a mission to build the most comprehensive, diverse, and culturally responsive doula care team across the country, connecting expectant and new parents to skilled and supportive professionals. With over a decade of experience, Pacify partners with public health agencies, health plans, and Medicaid MCOs to ensure every family has access to the personalized support they deserve. Through our innovative digital platform, families receive access to both virtual and in-person guidance from certified doulas and lactation consultants. Committed to improving healthcare equity, Pacify is breaking down barriers in maternal health, supporting parents, and transforming outcomes for future generations.
For Further Information, Please Contact:
Progyny
Media:
Alexis Ford
media@progyny.com
Investors:
James Hart
investors@progyny.com
Pacify
Harlan Smith
Harlan.Smith@Pacify.com
FAQ
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