ZzzQuil Launches ‘Better Sleep in 1-2-Zzz’ Program Enhancing the Journey to Achieve Better Sleep

Rhea-AI Summary

ZzzQuil, a sleep aid brand owned by Procter & Gamble, is launching a campaign for National Sleep Month aimed at improving sleep hygiene. The initiative, titled 'Better Sleep in 1-2-Zzz', emphasizes the importance of quality sleep amidst busy lifestyles. The campaign will debunk common sleep myths and provide practical tips for better sleep, such as establishing a consistent schedule and utilizing sleep aids. ZzzQuil aims to educate consumers about sleep's health impacts while promoting their products as non-habit-forming solutions for occasional sleeplessness.

Positive

• Initiative targets improving sleep hygiene, which may increase product usage.
• Campaign promotes ZzzQuil as a non-habit-forming sleep aid, potentially boosting consumer trust.

Negative

• None.

 ZzzQuil to Bust Sleep Myths during National Sleep Month

CINCINNATI--(BUSINESS WIRE)-- Just in time for National Sleep Week, ZzzQuil is on a mission to help people achieve ‘Better Sleep in 1-2-Zzz’. In this increasingly stressful and ambiguous time in the world, the act of doing has taken reign, and everyday health – especially sleep – has been deprioritized. ZzzQuil believes that a good night’s sleep is key to a great morning and is here to help people achieve it, even as day-to-day demands increase.

“We know life gets busy and it’s not always possible to get 8 hours of sleep a night, but ZzzQuil’s ‘Better Sleep in 1-2-Zzz’ is designed to provide tools to help people get the sleep they want and need,” says Ilonka Laviz, Vicks Franchise, North America Vice President. “Each week, we are sharing ways for people to implement healthy sleep hygiene improvements such as setting a consistent sleep schedule, developing a relaxing bedtime routine, or trying a sleep aid like ZzzQuil to achieve Better Sleep in 1-2-Zzz.”

For those who want to improve the quality of their sleep but may have questions about taking a sleep aid, ZzzQuil is busting sleep myths like the use of supplements and is educating people on sleep’s impact on health. Influential voices across social media will share their sleep stories and encourage consumers to get #BetterSleepin12Zzz.

Sleep is essential to your health and wellness. While the average adult should sleep for 7-8 hours, sleep is often deprioritized in favor of more caffeine. Long-term effects of severe sleep deprivation can put people at risk for health issues such as weight gain, memory loss, irritability, anxiety, depression and more. When you use a sleep aid like ZzzQuil, people can give their bodies the rest it needs for overall wellness*.

Examples of myths ZzzQuil is busting and fact-checking include, but are not limited to:

• What’s more important, sleep quantity or quality?
• Is more melatonin better for a restful night?
• Is a sleep aid habit forming?

ZzzQuil encourages consumers to focus on the little changes that will greatly impact their sleep hygiene and prepare their mind and body for bedtime. Visit https://www.zzzquil.com/en-us for more information on the ZzzQuil family of products that can help you get #BetterSleepin12Zzz.

*These statements have not been evaluated by the FDA. This product is not attended to diagnose, treat, or cure disease.

ABOUT VICKS® ZzzQUIL™

ZzzQuil™ was developed by the trusted experts at Vicks to combat occasional sleeplessness. ZzzQuil™ is The World’s #1 Sleep Aid Brand offering non-habit-forming sleep aids & supplements specifically formulated by a team of dedicated scientists to help you fall asleep fast and wake up feeling refreshed*. Headquartered in Cincinnati, OH, Vicks® ZzzQuil™ is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220315005231/en/

Aliza Solc

Aliza.solc@mslgroup.com

Source: Procter & Gamble

FAQ

What is ZzzQuil's mission during National Sleep Month?

ZzzQuil aims to improve sleep hygiene and help people achieve better sleep through their campaign 'Better Sleep in 1-2-Zzz'.

What are some sleep myths ZzzQuil is addressing?

ZzzQuil is busting myths such as the importance of sleep quantity versus quality and whether sleep aids are habit-forming.

What benefits does ZzzQuil claim regarding sleep aids?

ZzzQuil claims their sleep aids can help individuals fall asleep quickly and wake up refreshed.

How does ZzzQuil suggest improving sleep hygiene?

ZzzQuil recommends setting a consistent sleep schedule and developing a relaxing bedtime routine.

What company owns ZzzQuil?

ZzzQuil is owned and distributed by Procter & Gamble, which is publicly traded under the symbol PG.