Welcome New Holiday Scents: Old Spice’s Limited-Edition Snickerdudel and Lumbersnack
Old Spice launches -edition Holidudes collection featuring two new holiday scents: Snickerdudel and Lumbersnack, available in deodorant/antiperspirant and body wash formats. Snickerdudel offers a sugar cookie-inspired fragrance, while Lumbersnack features pine forest notes. The launch responds to consumer insights showing 75% of men prioritize grooming for special occasions, and 77% perform daily freshness checks. Both products provide 24/7 sweat and odor protection and are available nationwide in value packs or separately.
Old Spice lancia la collezione Holidudes, un'edizione limitata che presenta due nuove fragranze per le festività: Snickerdudel e Lumbersnack, disponibili in formato deodorante/antitraspirante e gel doccia. Snickerdudel offre una fragranza ispirata ai biscotti di zucchero, mentre Lumbersnack è caratterizzato da note di foresta di pino. Il lancio risponde a un'analisi degli utenti che mostra come il 75% degli uomini dia priorità alla cura personale in occasioni speciali, e il 77% effettui controlli quotidiani di freschezza. Entrati i prodotti forniscono protezione da sudore e odori per 24 ore su 24 e sono disponibili a livello nazionale in pacchetti convenienti o separatamente.
Old Spice lanza la colección Holidudes, una edición limitada que presenta dos nuevas fragancias festivas: Snickerdudel y Lumbersnack, disponibles en formatos de desodorante/antitranspirante y gel de baño. Snickerdudel ofrece una fragancia inspirada en galletas de azúcar, mientras que Lumbersnack presenta notas de bosque de pinos. El lanzamiento responde a un análisis del consumidor que muestra que el 75% de los hombres priorizan el cuidado personal para ocasiones especiales, y el 77% realiza comprobaciones diarias de frescura. Ambos productos ofrecen protección contra el sudor y el olor las 24 horas del día y están disponibles a nivel nacional en paquetes de valor o por separado.
올드 스파이스가 홀리듀드 컬렉션을 출시했습니다. 이번 한정판 컬렉션은 스니커두들(Snickerdudel)과 럼버스낵(Lumbersnack)이라는 두 가지 새로운 홀리데이 향수를 포함하고 있으며, 데오도란트/항균제와 바디워시 포맷으로 제공됩니다. 스니커두들은 설탕 쿠키에서 영감을 받은 향기를 제공하며, 럼버스낵은 소나무 숲의 향을 특징으로 합니다. 이번 출시 제품은 소비자 인사이트에 의하면 남성의 75%가 특별한 날에 정돈을 중요하게 여기고, 77%는 매일 신선도를 확인한다고 나타났습니다. 두 제품 모두 24시간 지속되는 땀과 악취 보호를 제공하며, 전국적으로 가성비 패키지 또는 개별 구매가 가능합니다.
Old Spice lance la collection Holidudes, une édition limitée comprenant deux nouvelles fragrances de fête : Snickerdudel et Lumbersnack, disponibles en formats déodorant/anti-transpirant et gel douche. Snickerdudel offre un parfum inspiré des biscuits au sucre, tandis que Lumbersnack présente des notes de forêt de pins. Le lancement répond aux insights consommateurs montrant que 75% des hommes privilégient le soin personnel pour les occasions spéciales, et que 77% effectuent des vérifications de fraîcheur quotidiennes. Les deux produits offrent une protection contre la transpiration et les odeurs 24 heures sur 24 et sont disponibles à l'échelle nationale dans des packs avantageux ou séparément.
Old Spice bringt die Holidudes-Kollektion auf den Markt, eine limitierte Edition mit zwei neuen Weihnachtsdüften: Snickerdudel und Lumbersnack, erhältlich in Deodorant/Antitranspirant und Duschgel-Formaten. Snickerdudel bietet einen Duft, der von Zuckerkeksen inspiriert ist, während Lumbersnack mit Noten von Kieferwald aufwartet. Der Launch reagiert auf Verbraucheranalysen, die zeigen, dass 75% der Männer bei besonderen Anlässen auf Körperpflege Wert legen und 77% tägliche Frischechecks vornehmen. Beide Produkte bieten 24/7 Schutz vor Schweiß und Geruch und sind landesweit in Wertpaketen oder einzeln erhältlich.
- Product line expansion with seasonal offerings
- Targeting demonstrated market demand (75% of men prioritize special occasion grooming)
- Leveraging Old Spice's position as #1 selling antiperspirant/deodorant brand for men in US
- -edition nature may restrict long-term revenue potential
- Seasonal product strategy may lead to inventory management challenges
Old Spice introduces two new holiday scents available in body wash and antiperspirant/deodorant
Snickerdudel Antiperspirant and Body Wash brings new meaning to the phrase “sweet, dude” with a delicious blend of sugar, and a dash of holiday spirit. Lumbersnack Deodorant and Body Wash has the essence of fresh pine notes (no tree chopping required). (Photo: Business Wire)
Snickerdudel is the scent of freshly baked sugar cookies that would make any grandma proud, while Lumbersnack captures the crisp essence of pine forests—no chainsaws required. Together, they create the ultimate duo of sweet nostalgia and rugged freshness, elevating your grooming game this holiday season.
Men want to smell incredible during the holidays. In fact,
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"The holidays aren’t just a season—with the new Old Spice Holidudes collection they’re a gift wrapped in cozy, merry scents and tied with a bold fresh bow,” says Kate Dicarlo, Senior Director, Communications, Personal Care Portfolio, Procter & Gamble. "This collection prepares you for every festive occasion—whether it's dominating a last-minute white elephant gift exchange or savoring the sweet scent of holiday triumph while indulging in some well-deserved self-care."
Both scents are available nationwide in value packs and sold separately as antiperspirant/deodorant and body washes, keeping you fresh and ready to tackle this holiday season!
About Old Spice
Old Spice, an iconic grooming brand with over 80 years of history, is the No. 1 selling anti-perspirant and deodorant brand for guys in
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Survey Citation: Data from a survey conducted by OnePoll on behalf of Old Spice Total Body Deodorant from September 29 to October 19, 2023, with a panel of 2,000 millennial American men. |
View source version on businesswire.com: https://www.businesswire.com/news/home/20241127412671/en/
For media inquiries, please contact:
Sydney Tukes, Citizen Relations
sydney.tukes@citizenrelations.com
Mel Denson, Procter & Gamble, Old Spice
denson.m@pg.com
Source: Procter & Gamble
FAQ
What are the new Old Spice holiday scents for 2024?
Where can I buy Old Spice Holidudes collection products?
What percentage of men check their body odor daily according to Old Spice's survey?
How many men prioritize grooming for special occasions versus everyday life?
