Tide Teams Up with Marvel Studios to Highlight Stain Stories and Host Exclusive, First-Ever “Collateral Stains Screening” Experience for Marvel Studios’ Captain America: Brave New World
Tide has announced a partnership with Marvel Studios for the upcoming 'Captain America: Brave New World' movie, launching their new 'Collateral Stains' campaign. The collaboration introduces Tide Ultra Oxi Boost Power PODS, positioned as the most powerful cleaning solution for superhero-sized stains.
The campaign will feature an exclusive '5D Collateral Stains Screening' event on February 13th at Zero Space in Brooklyn, NY, where attendees will experience real-time stains matching the movie's action sequences. Fans can enter to win screening tickets through Tide's Instagram posts using #TideSweeps.
The new Tide Oxi Boost Power PODS, featuring 2X Oxi power, will be available for purchase starting January 2025. The product promises superior stain removal capabilities without pre-treatment for various tough stains including ketchup, dirt, and BBQ sauce.
Tide ha annunciato una partnership con Marvel Studios per il prossimo film 'Captain America: Brave New World', lanciando la loro nuova campagna 'Collateral Stains'. Questa collaborazione introduce Tide Ultra Oxi Boost Power PODS, posizionate come la soluzione di pulizia più potente per macchie di dimensioni eroiche.
La campagna includerà un evento esclusivo chiamato '5D Collateral Stains Screening' il 13 febbraio presso Zero Space a Brooklyn, NY, dove i partecipanti potranno vivere macchie in tempo reale che si abbinano alle sequenze d'azione del film. I fan possono partecipare per vincere biglietti per la proiezione tramite i post di Instagram di Tide utilizzando #TideSweeps.
I nuovi Tide Oxi Boost Power PODS, con potere Oxi 2X, saranno disponibili per l'acquisto a partire da gennaio 2025. Il prodotto promette capacità superiori di rimozione delle macchie senza pre-trattamento per varie macchie difficili, tra cui ketchup, sporco e salsa BBQ.
Tide ha anunciado una asociación con Marvel Studios para la próxima película 'Captain America: Brave New World', lanzando su nueva campaña 'Collateral Stains'. La colaboración presenta Tide Ultra Oxi Boost Power PODS, posicionadas como la solución de limpieza más potente para manchas del tamaño de un superhéroe.
La campaña contará con un evento exclusivo llamado '5D Collateral Stains Screening' el 13 de febrero en Zero Space en Brooklyn, NY, donde los asistentes experimentarán manchas en tiempo real que coinciden con las secuencias de acción de la película. Los fanáticos pueden participar para ganar entradas para la proyección a través de las publicaciones de Instagram de Tide usando #TideSweeps.
Los nuevos Tide Oxi Boost Power PODS, con poder Oxi 2X, estarán disponibles para su compra a partir de enero de 2025. El producto promete capacidades superiores para eliminar manchas sin pretratamiento para diversas manchas difíciles, incluyendo ketchup, suciedad y salsa BBQ.
Tide가 Marvel Studios와 파트너십을 맺고 다가오는 영화 'Captain America: Brave New World'에 대한 새로운 캠페인 'Collateral Stains'를 발표했습니다. 이 협력은 Tide Ultra Oxi Boost Power PODS를 소개하며, 슈퍼히어로 크기의 얼룩을 위한 가장 강력한 세척 솔루션으로 자리 잡고 있습니다.
캠페인은 2월 13일 브루클린, NY의 Zero Space에서 진행되는 '5D Collateral Stains Screening'이라는 독점 이벤트를 포함하며, 참가자들은 영화의 액션 시퀀스에 맞춰 실시간 얼룩을 경험할 수 있습니다. 팬들은 Tide의 인스타그램 게시물에서 #TideSweeps를 사용하여 상영권을 당첨 받을 수 있는 기회를 얻을 수 있습니다.
새로운 Tide Oxi Boost Power PODS는 2X Oxi 파워를 장착하고 2025년 1월부터 구매할 수 있습니다. 이 제품은 케첩, 먼지 및 BBQ 소스를 포함한 다양한 어려운 얼룩을 위한 사전 처치 없이도 뛰어난 얼룩 제거 능력을 약속합니다.
Tide a annoncé un partenariat avec Marvel Studios pour le prochain film 'Captain America: Brave New World', en lançant leur nouvelle campagne 'Collateral Stains'. Cette collaboration présente Tide Ultra Oxi Boost Power PODS, positionnées comme la solution de nettoyage la plus puissante pour les taches de la taille d'un super-héros.
La campagne comportera un événement exclusif appelé '5D Collateral Stains Screening' le 13 février au Zero Space à Brooklyn, NY, où les participants vivront des taches en temps réel correspondant aux séquences d'action du film. Les fans peuvent participer à un tirage au sort pour gagner des billets pour la projection via les publications Instagram de Tide en utilisant #TideSweeps.
Les nouveaux Tide Oxi Boost Power PODS, dotés d'un pouvoir Oxi 2X, seront disponibles à l'achat à partir de janvier 2025. Le produit promet des capacités supérieures d'élimination des taches sans pré-traitement pour diverses taches difficiles, y compris le ketchup, la saleté et la sauce BBQ.
Tide hat eine Partnerschaft mit Marvel Studios für den kommenden Film 'Captain America: Brave New World' angekündigt und ihre neue Kampagne 'Collateral Stains' gestartet. Diese Zusammenarbeit führt Tide Ultra Oxi Boost Power PODS ein, die als die leistungsstärkste Reinigungslösung für flecken in Superheldengröße positioniert sind.
Die Kampagne umfasst eine exklusive Veranstaltung namens '5D Collateral Stains Screening' am 13. Februar in Zero Space in Brooklyn, NY, wo die Teilnehmer in Echtzeit Flecken erleben, die den Actionszenen des Films entsprechen. Fans können über die Instagram-Posts von Tide die Teilnahme an der Verlosung von Eintrittskarten gewinnen, indem sie #TideSweeps verwenden.
Die neuen Tide Oxi Boost Power PODS, die mit 2X Oxi-Power ausgestattet sind, werden ab Januar 2025 erhältlich sein. Das Produkt verspricht überlegene Fleckenentfernungsmöglichkeiten ohne Vorbehandlung für verschiedene hartnäckige Flecken, einschließlich Ketchup, Schmutz und BBQ-Sauce.
- Launch of new premium product line with Tide Ultra Oxi Boost Power PODS
- Marketing partnership with Marvel Studios enhancing brand visibility
- Innovative promotional campaign with interactive consumer experience
- New product launch delayed until January 2025
Insights
This Marvel Studios partnership with Tide represents a clever but standard marketing initiative that likely won't materially impact P&G's financial performance. While the tie-in with "Captain America: Brave New World" offers creative brand engagement, the launch of Ultra Oxi Boost Power PODS is essentially a product line extension rather than a revolutionary innovation. The experiential marketing event in Brooklyn is an interesting PR stunt but has reach.
The timing aligns with P&G's typical product launch cycles in the laundry care segment, which historically sees new variants introduced to maintain market share rather than drive significant revenue growth. Historical data shows such marketing partnerships typically generate temporary sales bumps of
For investors, while the partnership demonstrates P&G's continued marketing innovation, it doesn't represent a material catalyst for stock movement. The laundry segment contributes approximately
Tide Launches Most Powerful Clean and Best Stain Removal POD – in any Universe: Ultra Oxi Boost Power PODS
In Tide’s new “Collateral Stains” campaign, the brand is spotlighting everyday people in the MCU that encounter these stains, and showing how they bounce-back and get the most powerful clean – in any universe – thanks to new Tide Oxi Boost Power PODS.
“Saving the world can get pretty messy,” said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. “We’re thrilled to be collaborating with Tide to highlight everyday people in the MCU – and their ‘Collateral Stains’ – in the middle of our most messy and awesome action in ‘Captain America: Brave New World,’ and other fan-favorite and upcoming Marvel titles.”
And, for the first time ever, fans will get the opportunity to experience “Captain America: Brave New World” as if you were living in it – through an exclusive, 5D “Collateral Stains Screening,” on February 13th, brought to you by Tide.
“No one in the Marvel Cinematic Universe is immune to the stains that occur from epic battles of superhero proportions,” said Alex Perez, Vice President for North America Laundry at Procter and Gamble. “We’re thrilled to join forces with ‘Captain America: Brave New World’ to bring these collateral stains to life to show how the biggest stains in any universe can only be cleaned by Tide, the most powerful clean in any universe. So whether you’ve spilled your morning coffee or get Hulk-sized stains on your way home, Tide has you covered.”
Fans of “Captain America: Brave New World” can venture beyond the screen via Tide’s immersive “Collateral Stains Screening” experience, where attendees will get the chance to be one of the first to see the film. The catch? The audience will get to watch the movie all while experiencing collateral stains as if they were on the periphery of the action. Captain America makes a grand entry and stirs up some dirt? The audience gets dirty too. Epic battles lead to muddy stains? Attendees will also get mud on their clothing. To enter for a chance to be part of this exclusive screening, fans must comment on one of Tide’s select Instagram posts using #TideSweeps for a chance to win. Time to be confirmed prior to the screening. Visit www.Tide.com/CollateralStainScreening for more information.
The screening will take place on Thursday, February 13th at Zero Space in
Tide is also giving everyday people in the MCU affected by collateral stains the superhero treatment by featuring them in creative content that will live across TV and social. And now you can be a superhero and defeat your own collateral stains with Tide’s Ultra Oxi Boost Power PODS:
- Tide Oxi Boost Laundry Pods have 2X Oxi power*, which means it’s the best stain removal POD and clothes come out looking and smelling clean.
- Tide Power PODS Laundry Detergent delivers the most powerful clean available in a laundry pod.
- Simply toss Tide Power PODS Laundry Detergent into the wash before laundry and watch it wipe out stains including ketchup, dirt, and BBQ sauce without any pretreating.
- The product will officially be available for purchase starting January 2025.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Marvel Studios’ Captain America: Brave New World
After meeting with newly elected
View source version on businesswire.com: https://www.businesswire.com/news/home/20250108020571/en/
Aliza Solc
aliza.solc@mslgroup.com
727-741-9098
Source: Procter & Gamble
FAQ
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