Tide Hygienic Clean Heavy Duty 10X Cuts Through Grease and Grime to Provide Restaurants a Clean That They Can Reliably Trust

Rhea-AI Summary

Procter & Gamble has launched Tide Hygienic Clean Heavy Duty 10X, a powerful cleaning solution aimed at restaurants as they reopen. This product features 10 concentrated cleaning actives designed to remove visible and hidden dirt effectively. A survey indicates that 93% of Americans value cleanliness in dining establishments, and one in three diners would pay more if trusted cleaning products are used. Tide Hygienic Clean Heavy Duty 10X is marketed as the #1 stain and odor fighting detergent, providing businesses with a reliable cleaning solution for their fabric needs.

Positive

• Launch of Tide Hygienic Clean Heavy Duty 10X, targeting the restaurant industry.
• 93% of Americans consider cleanliness important when dining out, indicating market demand.
• Product claims to be the #1 stain and odor fighting detergent with 50% more cleaning power.

Negative

• None.

Tide Hygienic Clean Heavy Duty 10X Works on the Microscopic Level to Cut Through Tough Stains Leaving Fabric Clean and Ready for the Next Shift

CINCINNATI--(BUSINESS WIRE)-- As restaurant goers continue making their way back to their favorite dining spots, those business are looking for cleaning products they can trust to help keep their fabrics clean. According to a recent P&G study¹, 93% of Americans believe that cleanliness is important, when returning to a restaurant for indoor dining. Businesses are looking for familiar and trusted brands that bring the same level of clean that they use in their home. One in three diners would pay more for a meal if they knew the business were using personally recognizable and trusted cleaning products². Tide Hygienic Clean is built to support the needs of consumers and businesses by providing the same efficient and effective clean with every wash.

Tide Hygienic Clean Heavy Duty 10X Cuts Through Grease and Grime to Provide Restaurants a Clean That They Can Reliably Trust (Photo: Business Wire)

Tide Hygienic Clean Heavy Duty 10X contains 10 concentrated cleaning actives that get between fibers to clean hidden dirt that you didn’t even know was there. It’s designed to clean fabrics down to the microscopic level, and Tide Hygienic Clean Heavy Duty 10X Power Pods remove both visible and invisible dirt from garments, creating a clean you can trust. Along with its ability to remove invisible dirt, Tide Hygienic Clean Heavy Duty 10X is also the #1 stain and odor fighting detergent³, formulated with 50% more cleaning power.⁴

Tide Hygienic Clean Heavy Duty 10X is a straightforward solution for businesses that want to know they are getting a best-in-class clean they can trust, even on those tough stains.

“Tide Hygienic Clean Heavy Duty 10X strives to provide businesses with a reliable clean from each and every wash,” said Paul Edmondson, Vice President of P&G Professional North America. “Offering businesses efficiencies and products they can count on each day is at the heart of our mission at P&G Professional. From the dishwashers to restaurant owners, having a clean that you can rely on is crucial to the workplace.”

Tide Hygienic Clean Heavy Duty 10X is available in 154oz liquid, 92oz liquid and 48ct Power Pods. Tide Hygienic Clean Heavy Duty 10X also offers three scents: Original, Spring Meadow and Scent-Free. The Tide Hygienic Clean Heavy Duty 10X product line is sold at major retailers and distributors nationwide, as well as online at pgpro.com.

For additional assistance, P&G Professional offers SmartAssist, a free virtual cleaning expert that can provide tailored cleaning, disinfecting, and sanitizing solutions that address the needs of small businesses. Visit smartassist.pgpro.com to learn more.

¹ P&G Ominbus Survey, 2022: https://news.pg.com/news-releases/news-details/2022/New-Survey-Reveals-Americans-Demand-Visibly-Clean-Restaurants/default.aspx

² P&G Survey, 2020: https://www.businesswire.com/news/home/20200616005670/en/PG-Professional-Survey-Reveals-Majority-of-Consumers-Would-Patronize-a-Business-If-They-Know-and-Trust-the-Cleaning-Brands-Used

³ among liquid laundry detergents and liquid laundry detergent packs, respectively

⁴ vs. Tide Original Liquid

About Procter & Gamble Professional

P&G Professional, the away-from-home division of Procter & Gamble, helps businesses shine with a portfolio of trusted brands, including Tide® Professional, Dawn® Professional, Microban 24® Professional, Cascade® Professional, Mr. Clean® Professional, Febreze® Professional, Swiffer® Professional, Charmin®, Comet®, Spic and Span®, Bounty® and Safeguard® Professional. P&G Professional provides a clean that impresses even the toughest critics. To learn more about P&G Professional visit www.pgpro.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221214005383/en/

Emily Collawn

MSL New York

T: 646-500-7696

Emily.collawn@mslgroup.com

Melissa Currence

P&G Professional North America, Communications

T: 513-535-3242

currence.m@pg.com

Source: Procter & Gamble

FAQ

What is Tide Hygienic Clean Heavy Duty 10X designed for?

Tide Hygienic Clean Heavy Duty 10X is designed to provide powerful cleaning for fabrics in businesses like restaurants.

What percentage of Americans value cleanliness in restaurants according to P&G's survey?

According to P&G's survey, 93% of Americans believe cleanliness is important when returning to a restaurant for indoor dining.

How much more cleaning power does Tide Hygienic Clean Heavy Duty 10X claim to have?

Tide Hygienic Clean Heavy Duty 10X claims to have 50% more cleaning power compared to Tide Original Liquid.

Where can Tide Hygienic Clean Heavy Duty 10X be purchased?

Tide Hygienic Clean Heavy Duty 10X is available at major retailers, distributors nationwide, and online.

What types of products are included in the Tide Hygienic Clean Heavy Duty 10X product line?

The product line includes 154oz liquid, 92oz liquid, and 48ct Power Pods in various scents.