The Quicker Picker Upper Proves Once Again to NFL Fans That Bounty is Your Wingman

Rhea-AI Summary

Bounty Paper Towels is launching a Super Bowl LIX marketing campaign featuring NFL legends Rob Gronkowski and Drew Brees to promote their paper towels as the essential 'wingman' for football fans during wing-eating occasions. The campaign anticipates record-breaking chicken wing consumption during Super Bowl LIX, with enough wings to place 700 on every seat in all 30 NFL stadiums.

The campaign includes exclusive content from 64 NFL players on Bounty's Instagram, and features the second annual House of Wingman activation at Super Bowl LIX's Radio Row in New Orleans from February 3-7, 2025. The event will serve thousands of chicken wings while promoting Bounty products. The company is offering consumers a $3 cash back promotion on purchases of Bounty paper towel products (6 count or larger).

Positive

• Marketing partnership with high-profile NFL athletes increases brand visibility
• Strategic timing with Super Bowl LIX to capitalize on peak consumption period
• Consumer promotion offering $3 cash back incentivizes product purchases

Negative

• None.

Insights

Market Research Analyst

The marketing campaign featuring NFL stars Rob Gronkowski and Drew Brees represents a strategic but ultimately routine marketing initiative for P&G's Bounty brand. While the Super Bowl tie-in and celebrity endorsements aim to boost brand visibility during a peak consumption period, this type of promotional activity typically has minimal impact on P&G's stock performance or financial metrics.

The $3 cash back promotion is a standard trade spending activity that was likely already factored into P&G's financial projections and marketing budget. The National Chicken Council's projection of wing consumption, while interesting for context, doesn't translate to material revenue impact for Bounty's paper towel sales.

From an investor perspective, such marketing campaigns are part of P&G's regular operational activities and don't constitute a material event that would influence investment decisions or stock valuation.

Bounty Paper Towels brings back NFL Legend Rob Gronkowski and drafts New Orleans Hall of Famer Drew Brees to help tackle gameday’s messiest food – wings

CINCINNATI--(BUSINESS WIRE)-- Bounty has said it before and is saying it again: you can't have football without wings, and you can't have wings without Bounty. Whether you’re an NFL super fan or a Super Bowl LIX party host, Bounty is your Wingman this playoff season – stepping up to tackle every saucy mess.

The Quicker Picker Upper Proves Once Again to NFL Fans That Bounty is Your Wingman (Photo: Business Wire)

Fans across the country are expected to devour a record-breaking number of chicken wings during Super Bowl LIX. In fact, according to the National Chicken Council, there will be enough wings to put almost 700 on every seat in all 30 NFL stadiums.* That’s a lot of mess.

To help keep things clean, four-time Super Bowl champion Rob Gronkowski (aka Gronk) returns for his third year with Bounty, the Quicker Picker Upper. And since all playoff roads lead to the Big Easy, there’s no better wingman to show him the ropes than fellow Super Bowl champion and former New Orleans Saints quarterback: Drew Brees.

“As the Bounty man, I’m fired up to be back for a three-peat. Heading to NOLA, there was no doubt that Drew had to be my wingman,” says Gronk. “We’re ready to chow down on some wings and wipe up every mess with Bounty, baby.”

“There’s no place like New Orleans for football, food, and a good ol’ celebration,” said Drew. “I told Gronk, if you love New Orleans, it will love you back. I’m excited to team up with him and Bounty to go back ‘home’ and show how we do it – because no one should be sweating the mess when the game is on the line.”

Fans can catch Gronk and Drew, along with exclusive content from 64 other NFL players, as they spill the sauce on what it takes to be the ultimate wingmen, their love of football, and football’s favorite messy food on Bounty’s Instagram. Bounty will be on the ground in New Orleans at Super Bowl LIX’s Radio Row from February 3 – 7, 2025, at New Orleans Ernest N. Morial Convention Center. Rolling up bigger and better with its second annual House of Wingman activation, the Quicker Picker Upper will serve tens of thousands of chicken wings with Bounty paper towels in hand, hosting Gronk, Brees and other iconic NFL Wingmen duos from across the league.

As gameday preparations heat up, football and chicken wing fans can save big when stocking up on their favorite paper towels. Get $3 cash back when you buy ONE Bounty paper towel product 6 count or larger. For tailgates, watch parties or any given Sunday, the Quicker Picker Upper has you gameday ready. Because you can’t have football without wings, and you can’t have wings without Bounty.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*Source: https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/

View source version on businesswire.com: https://www.businesswire.com/news/home/20250103741906/en/

Emily Sims

757-286-8014

Emily.sims@mslgroup.com

Source: Procter & Gamble

FAQ

What is Bounty's Super Bowl LIX marketing campaign featuring Rob Gronkowski and Drew Brees?

Bounty's Super Bowl LIX campaign features NFL legends Rob Gronkowski and Drew Brees promoting Bounty paper towels as the essential 'wingman' for football fans during wing-eating occasions, including content from 64 NFL players and the House of Wingman activation in New Orleans.

When and where will Bounty's House of Wingman activation take place for Super Bowl LIX?

Bounty's House of Wingman activation will take place at Super Bowl LIX's Radio Row from February 3-7, 2025, at the New Orleans Ernest N. Morial Convention Center.

What consumer promotion is PG offering for Bounty paper towels during Super Bowl LIX?

PG is offering consumers $3 cash back when they purchase one Bounty paper towel product of 6 count or larger during the Super Bowl LIX period.

How many NFL players are participating in Bounty's Super Bowl LIX campaign?

64 NFL players are participating in Bounty's Super Bowl LIX campaign, providing exclusive content on Bounty's Instagram platform.