Secret Whole Body Deodorant Helps You Smell Great Even in the Afterlife
Secret Deodorant, a Procter & Gamble brand, has partnered with Warner Bros. Pictures' Beetlejuice Beetlejuice for a unique marketing campaign. The collaboration features Secret's Whole Body Deodorant in the iconic Afterlife Waiting Room, showcasing its superior odor protection. The campaign includes a supernatural-themed commercial and an immersive experience in Los Angeles called Beetlejuice Beetlejuice: The Afterlife Experience.
Secret's Whole Body Deodorant collection offers aluminum-free products in three forms: stick, invisible cream, and spray. The line is designed for use beyond just underarms, providing odor protection for various body areas. Available in scents like peach & vanilla blossom and lilac & waterlily, the products are priced at a suggested retail of $12.99.
Secret Deodorant, un marchio di Procter & Gamble, ha collaborato con Warner Bros. Pictures per una campagna di marketing unica legata a Beetlejuice Beetlejuice. La collaborazione presenta il Deodorante per tutto il corpo di Secret nell'iconica Sala d'attesa dell'aldilà, mettendo in mostra la sua superiore protezione contro gli odori. La campagna include uno spot commerciale a tema soprannaturale e un'esperienza immersiva a Los Angeles chiamata Beetlejuice Beetlejuice: L'Esperienza dell'Aldilà.
La collezione di deodoranti per tutto il corpo di Secret offre prodotti senza alluminio in tre forme: stick, crema invisibile e spray. La linea è progettata per un uso oltre le ascelle, fornendo protezione dagli odori per varie aree del corpo. Disponibili in fragranze come pesche e fiori di vaniglia e lillà e ninfea, i prodotti sono proposti a un prezzo consigliato di $12.99.
Secret Deodorant, una marca de Procter & Gamble, se ha asociado con Warner Bros. Pictures para una campaña de marketing única relacionada con Beetlejuice Beetlejuice. Esta colaboración presenta el Desodorante para todo el cuerpo de Secret en la icónica Sala de Espera del Más Allá, destacando su superior protección contra olores. La campaña incluye un comercial temático sobrenatural y una experiencia inmersiva en Los Ángeles llamada Beetlejuice Beetlejuice: La experiencia del más allá.
La colección de desodorantes para todo el cuerpo de Secret ofrece productos libres de aluminio en tres formas: barra, crema invisible y spray. La línea está diseñada para usarse más allá de las axilas, proporcionando protección contra olores para diversas áreas del cuerpo. Disponibles en fragancias como melocotón y flor de vainilla y lila y lirio de agua, los productos tienen un precio sugerido de $12.99.
Secret Deodorant는 Procter & Gamble의 브랜드로, Warner Bros. Pictures와 함께 Beetlejuice Beetlejuice에 대한 독특한 마케팅 캠페인을 진행했습니다. 이 협업은 상징적인 저승 대기실에서 Secret의 전신 데오도란트를 선보이며 뛰어난 냄새 보호 기능을 강조합니다. 이 캠페인에는 초자연적인 테마의 광고와 Beetlejuice Beetlejuice: 저승 경험이라는 로스앤젤레스에서의 몰입형 경험이 포함됩니다.
Secret의 전신 데오도란트 컬렉션은 알루미늄이 없는 제품을 스틱, 보이지 않는 크림, 스프레이라는 세 가지 형태로 제공합니다. 이 라인은 겨드랑이 외에도 다양한 신체 부위에 냄새 보호 기능을 제공하도록 설계되었습니다. 복숭아와 바닐라 꽃, 리락과 수련 같은 향으로 제공되며, 제안 소매가는 $12.99입니다.
Secret Deodorant, une marque de Procter & Gamble, s'est associée à Warner Bros. Pictures pour une campagne marketing unique autour de Beetlejuice Beetlejuice. Cette collaboration met en avant le Déodorant Corps Complet de Secret dans l'emblématique Salle d'attente de l'Au-delà, soulignant sa protection supérieure contre les odeurs. La campagne comprend une publicité à thème surnaturel et une expérience immersive à Los Angeles intitulée Beetlejuice Beetlejuice : L'expérience de l'Au-delà.
La collection de déodorants Corps Complet de Secret propose des produits sans aluminium sous trois formes : stick, crème invisible et spray. La gamme est conçue pour une utilisation au-delà des aisselles, offrant une protection contre les odeurs pour diverses zones du corps. Disponibles dans des parfums tels que pêche et fleur de vanille et lilas et nénuphar, les produits sont proposés à un prix de détail suggéré de $12.99.
Secret Deodorant, eine Marke von Procter & Gamble, hat sich mit Warner Bros. Pictures für eine einzigartige Marketingkampagne zu Beetlejuice Beetlejuice zusammengeschlossen. Diese Kooperation präsentiert Secret's Whole Body Deodorant im ikonischen Wartezimmer des Jenseits und hebt seinen hervorragenden Schutz vor Gerüchen hervor. Die Kampagne umfasst einen übernatürlichen Werbespot und ein immersives Erlebnis in Los Angeles namens Beetlejuice Beetlejuice: Das Erlebnis des Jenseits.
Die Kollektion von Secret's Whole Body Deodorant bietet aluminiumfreie Produkte in drei Formen: Stick, unsichtbare Creme und Spray. Die Linie ist dafür konzipiert, über die Achseln hinaus verwendet zu werden und bietet Geruchsschutz für verschiedene Körperbereiche. Erhältlich in Düften wie Pfirsich & Vanilleblüte und Flieder & Seerose, sind die Produkte zu einem empfohlenen Einzelhandelspreis von $12.99 erhältlich.
- Partnership with Warner Bros. Pictures for Beetlejuice Beetlejuice movie promotion
- Launch of new Whole Body Deodorant collection expanding product range
- Immersive marketing experience in Los Angeles to engage consumers
- None.
Secret partners with Warner Bros. Pictures’ Beetlejuice Beetlejuice to refresh visitors of the iconic Afterlife Waiting Room with Secret Whole Body Deodorant, which provides superior odor protection from smells, everywhere. (Photo: Business Wire)
Taking viewers to the strange and unusual world of the Recently Deceased, the ad showcases a magician's assistant and an unfortunate hiker as they await their future in the Afterlife. While waiting for her final destination, the magician's assistant shares her secret to eliminating odors from “your pits to your bits” without leaving residue or white marks behind.
“The Waiting Room is an iconic place where a mixture of quirky characters come to grips with their unexpected journey into the Afterlife, and all that comes with it, including smells. We developed the Secret Whole Body Deodorant collection to provide long-lasting odor protection for women no matter what life - or the Afterlife in this case - throws their way,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble.
“We are thrilled to ‘bits’ to partner with Secret Whole Body Deodorant and bring them into the world of Beetlejuice Beetlejuice in a way that is unique and surprisingly refreshing – much like the product itself,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures. “From the authentic, playful tone of the creative to the incredibly immersive Afterlife Waiting Room set, this campaign has perfectly captured the wildly imaginative and unabashedly original tone of our film in a way that is truly delightful.”
Fans of the iconic ghost with the most can venture beyond the screen and step into the world of the recently deceased at the Beetlejuice Beetlejuice: The Afterlife Experience in
Don’t let body odor scare you easily! Secret Whole Body Deodorant is dermatologically tested to be gentle on the skin. It is aluminum-free and was designed specifically for external use beyond the underarms. The full collection comes in three forms:
- Aluminum Free Whole Body Deodorant Stick: made with shea butter and coconut oil, the stick can be used under the breasts or where thighs rub together
- Aluminum Free Whole Body Deodorant Invisible Cream: the fast-absorbing, water-based cream is made with skincare ingredients and can be applied to intimate areas (for external use only)
- Aluminum Free Whole Body Deodorant Spray: spray the light, fresh fragrance across the body and leave an invisible layer of protection
Scents include peach & vanilla blossom, lilac & waterlily and unscented, and may vary by form. The collection is available at major retailers nationwide, for the suggested retail price of
About Secret
Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About BEETLEJUICE BEETLEJUICE
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia’s life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it’s only a matter of time until someone says Beetlejuice’s name three times and the mischievous demon returns to unleash his very own brand of mayhem.
Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A Film by Tim Burton, Beetlejuice Beetlejuice, which will be released only in theaters and IMAX on September 6, 2024 in
About Warner Bros. Pictures
Warner Bros. Pictures is a part of Warner Bros. Motion Picture Group, which also includes New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. Pictures partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for global audiences. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904753217/en/
Secret Deodorant Press Team
Citizen Relations
secret@citizenrelations.com
Source: Procter & Gamble
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