Secret Deodorant’s New Weightless Dry Spray Collection Helps You “Spray Fresh, Stay Fresh”

Rhea-AI Summary

Procter & Gamble has launched an all-new Weightless Dry Spray collection under its Secret brand, offering antiperspirant and aluminum-free deodorant options. These products provide 48-hour sweat and odor protection, and feature freshness-on-demand technology. The ergonomic design allows for precision application with less waste. The collection includes four scents and two aluminum-free formulas, emphasizing comfort and confidence for women. The innovative formula is free from waxes and alcohol, targeting evolving consumer needs.

Positive

• Launch of an all-new Weightless Dry Spray collection with antiperspirant and aluminum-free options.
• 48-hour protection against sweat and odor with enhanced freshness-on-demand technology.
• Ergonomic bottle design allows for targeted application and reduced product waste.
• New formulas are free from waxes and alcohol, appealing to health-conscious consumers.

Negative

• None.

All-new Secret Dry Sprays deliver 48-hour sweat and odor protection where women need it most

CINCINNATI--(BUSINESS WIRE)-- Secret introduces an all-new Weightless Dry Spray collection featuring both antiperspirant and aluminum free deodorant options, available at retailers nationwide. The fast-acting, instantly dry-feel antiperspirant provides 48-hour sweat and odor protection. The aluminum free deodorant provides 24-hour odor protection, and both are made with freshness-on-demand technology.

Secret introduces an all-new Weightless Dry Spray collection featuring both antiperspirant and aluminum-free deodorant options. (Photo: Business Wire)

Secret’s leading scientists conducted extensive consumer research to launch a completely revamped collection of sprays with all-new formulas that not only meet consumers’ evolving personal care needs, but also elevate the spray deodorant experience. The end result is up to 48-hours of protection and a superior scent expression for all-day freshness. This new spray collection was redesigned to give women precision protection with a targeted application that gets more product where it’s needed with less cloud. The reinvented Secret Dry Sprays go on weightlessly with no waxes, no alcohol and no residue, so women can feel confident, comfortable and protected to face whatever life throws their way.

“Secret is synonymous with protection, and that means keeping women fresh all day,” said Dr. Maiysha Jones, Senior Scientist at Procter & Gamble. “Women shouldn’t have to sweat all-day freshness. The freshness-on-demand technology in the new sprays delivers moisture and motion activated fragrance bursts to reassure women that their deodorant is still working long after they put it on. All-day freshness is non-negotiable, and we want women to feel confident when they need it most.”

The new ergonomic-grip bottle (4.1oz) has a narrow spray pattern that dispenses less cloud and puts more product where women need it. Made with pH balancing minerals and free from heavy waxes and alcohol, Secret Weightless Dry Spray comes in four fresh scents, as well as two aluminum-free formulas:

• Wild Rose + Argan Oil
• Vanilla + Argan Oil
• Waterlily + Argan Oil
• White Peach + Argan Oil
• Aluminum Free: Lavender + Hemp Seed Oil
• Aluminum Free: Coconut + Hemp Seed Oil

For more information about Secret’s New Weightless Dry Spray collection, visit secret.com. Follow Secret on Instagram (@SecretDeodorant), Twitter (@SecretDeodorant) and YouTube (YouTube.com/SecretDeodorant).

About Secret

Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Through the years, the brand has proudly supported women’s advancement and equality through its campaigns and communications. Its latest campaign, “All Strength, No Sweat,” is a continuation of this commitment to women, celebrating those who boldly challenge the status quo, push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. Secret® challenges women everywhere to be all strength, no sweat.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220315005587/en/

Claire Baltes, Citizen Relations

claire.baltes@citizenrelations.com

 

Source: Procter & Gamble

FAQ

What is the new product launched by Procter & Gamble under Secret?

Procter & Gamble has launched the Weightless Dry Spray collection, featuring both antiperspirant and aluminum-free deodorant options.

How long does the new Secret Weightless Dry Spray provide protection?

The antiperspirant provides up to 48-hour sweat and odor protection, while the aluminum-free deodorant offers 24-hour odor protection.

What technology is used in the new Secret Dry Spray collection?

The collection features freshness-on-demand technology that delivers moisture and fragrance bursts upon motion.

What scents are available in the Weightless Dry Spray collection?

The collection includes Wild Rose + Argan Oil, Vanilla + Argan Oil, Waterlily + Argan Oil, White Peach + Argan Oil, and two aluminum-free scents: Lavender + Hemp Seed Oil and Coconut + Hemp Seed Oil.

How does the new design of Secret Dry Sprays benefit consumers?

The new ergonomic design allows for a narrower spray pattern, ensuring more product is applied directly where needed, reducing waste.