Scope Launches New Scope Squeez, Its First-Ever Mouthwash Concentrate: Now, A 1L Mouthwash Bottle Fits in the Palm of Your Hand

Rhea-AI Summary

Scope, a leading mouthwash brand, has launched Scope Squeez, a customizable mouthwash concentrate. This innovation allows users to adjust the strength of their mouthwash by simply adding water and squeezing the bottle. The product is designed in a palm-sized format, offering up to 50 uses and featuring 70% less packaging than traditional bottles. Available in Original Mint and Cool Peppermint for $7.99, Scope Squeez aims to enhance consumer convenience and cater to personalized preferences, particularly appealing to Gen Z and Millennials who seek tailored products.

Positive

• Launch of Scope Squeez introduces customizable mouthwash concentrate.
• Packaging reduces waste by 70% compared to traditional mouthwash bottles.
• Product caters to consumer demand for personalized oral care solutions.

Negative

• None.

The brand’s biggest innovation in a decade empowers consumers to control the strength of their mouthwash, simply add water and squeez to find the perfect level of fresh

CINCINNATI--(BUSINESS WIRE)-- Scope, a long-established leading brand in the mouthwash category, today announced the launch of Scope Squeez, the brand’s first-ever mouthwash concentrate that allows customers to customize the intensity of their mouthwash to match their tastes – just add water and squeez. Scope Squeez freshens up daily routines with an all-new convenient, concentrated form that delivers up to the same number of uses in a palm-sized bottle as a 1L bottle of regular liquid mouthwash.

(Photo: Business Wire)

Scope’s biggest innovation in a decade addresses a core barrier to daily mouthwash use: nearly half of consumers looking to enjoy fresh breath often find the strength and freshness of mouthwash to be too much or not quite enough. That’s where Scope Squeez comes in. Scope’s new mouthwash concentrate provides a customizable experience all in a convenient, palm-sized squeeze bottle with up to 50 uses, that keeps users fresh when and where they need. Simply add water to the dosing cup to dilute the concentrate and squeez two or even three times to control the minty intensity of your mouthwash, using up to four squeezes per day. Plus, customers get the fresh breath they know and love from Scope Classic, now with 70% less packaging than a 500 mL Scope mouthwash bottle for easy on-the-counter storage.

“As a leading mouthwash brand, Scope knows what consumers want out of their mouthwash, and while it’s clear that fresh breath tops the list, they often slip up in making it part of their daily routine,” said Luis Restrepo, Senior Director North America Oral Care at Procter & Gamble. “Today’s shoppers – Gen Z and young Millennials in particular – are calling for personalized products tailored to them, and Scope is answering that call by delivering a breakthrough product: a convenient mouthwash concentrate that allows you to control the strength, and fits in the palm of your hand. With Scope Squeez, we’re inviting users to find their ‘Scope Zone,’ and unleash a minty-fresh sense of self-expression and confidence to face the world fearlessly.”

Scope Squeez is now available in a 50 mL bottle in two varieties – Original Mint and Cool Peppermint – in-store and online at retailers nationwide for $7.99.

Follow along for more @scopefresh.

About Scope

For nearly 60 years, Scope has served as a trusted leader in oral health, delivering a diverse lineup of mouthwash products that leave customers with a healthy, fresh smile and the confidence to connect with others. Headquartered in Cincinnati, OH, Scope is owned and distributed by The Procter & Gamble Company.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230307005086/en/

P&G Oral Care Communications

Velvet Gogol Bennett

gogolbennett.vc@pg.com

Zeno Group

Shara Blocksom

shara.blocksom@zenogroup.com

Source: Scope

FAQ

What is Scope Squeez and how does it work?

Scope Squeez is a customizable mouthwash concentrate that allows users to control the minty intensity by adding water and squeezing the bottle.

What are the benefits of Scope Squeez?

Scope Squeez offers 70% less packaging than traditional mouthwash, delivers up to 50 uses, and lets users personalize their mouthwash experience.

When was Scope Squeez launched?

Scope Squeez was announced recently and is now available for purchase.

What flavors are available for Scope Squeez?

Scope Squeez is available in two flavors: Original Mint and Cool Peppermint.

What is the price of Scope Squeez?

Scope Squeez is priced at $7.99.