Scope Launches New Scope Squeez, Its First-Ever Mouthwash Concentrate: Now, A 1L Mouthwash Bottle Fits in the Palm of Your Hand
The brand’s biggest innovation in a decade empowers consumers to control the strength of their mouthwash, simply add water and squeez to find the perfect level of fresh

(Photo: Business Wire)
Scope’s biggest innovation in a decade addresses a core barrier to daily mouthwash use: nearly half of consumers looking to enjoy fresh breath often find the strength and freshness of mouthwash to be too much or not quite enough. That’s where Scope Squeez comes in. Scope’s new mouthwash concentrate provides a customizable experience all in a convenient, palm-sized squeeze bottle with up to 50 uses, that keeps users fresh when and where they need. Simply add water to the dosing cup to dilute the concentrate and squeez two or even three times to control the minty intensity of your mouthwash, using up to four squeezes per day. Plus, customers get the fresh breath they know and love from Scope Classic, now with
“As a leading mouthwash brand, Scope knows what consumers want out of their mouthwash, and while it’s clear that fresh breath tops the list, they often slip up in making it part of their daily routine,” said
Scope Squeez is now available in a 50 mL bottle in two varieties – Original Mint and Cool Peppermint – in-store and online at retailers nationwide for
Follow along for more @scopefresh.
About Scope
For nearly 60 years, Scope has served as a trusted leader in oral health, delivering a diverse lineup of mouthwash products that leave customers with a healthy, fresh smile and the confidence to connect with others. Headquartered in
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.
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Source: Scope