Procter & Gamble Brings Relief to Residents Affected by Flooding in Eastern Kentucky With P&G Products and Tide Loads of Hope Laundry Services

Rhea-AI Summary

Procter & Gamble (NYSE:PG) has deployed the Tide Loads of Hope Mobile Laundry Unit to Hazard, Kentucky, to provide free laundry services to families affected by devastating floods. Beginning on August 2, the mobile unit will operate at the Walmart Supercenter, offering laundry assistance and distributing personal care kits with essential items. This initiative aims to support recovery efforts in the region, which has experienced significant flooding, loss of life, and power outages. Tide has a long track record of disaster relief, having aided over 90,000 families since its inception.

Positive

• Deployment of Tide Loads of Hope provides vital support to flood-affected families.
• Partnership with Matthew 25: Ministries enhances disaster response effectiveness.
• Procter & Gamble's commitment to community support reinforces brand image.

Negative

• None.

HAZARD, Ky.--(BUSINESS WIRE)-- Procter & Gamble (NYSE:PG):

Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the devastating floods in eastern Kentucky.

WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, has been deployed to support relief and recovery efforts in the wake of the deadly flooding throughout eastern Kentucky. The mobile laundry vehicle will begin services in Hazard, KY at the Walmart Supercenter on Daniel Boone Plz. providing free, full-service laundry to residents affected by the recent floods. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.

WHY: Torrential rainfall has caused devastating flash floods throughout eastern Kentucky. Communities have been severely impacted, resulting in loss of life and tens of thousands without power or access to clean water.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE: Starting on Tuesday, August 2, the team will collect laundry from 9 a.m. – 5 p.m. at the location listed below until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.

The Tide Loads of Hope mobile laundry unit will be located at:

Walmart Supercenter
120 Daniel Boone Plz, Hazard, KY 41701

**For the most up-to-date information on the location of these services, please visit Tide’s Twitter and Instagram channels at @Tide and https://www.instagram.com/tidelaundry/**

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

PRODUCT BRANDS: P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Microban, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard, Secret, Swiffer, Tampax, Tide and Venus.

PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220802005369/en/

Media Inquiries for P&G and Tide: Anna Fobair, (563) 209-7380, anna.fobair@ketchum.com

Source: Procter & Gamble

FAQ

What is the Tide Loads of Hope program by Procter & Gamble?

Tide Loads of Hope is a mobile laundry service that provides free laundry to families affected by disasters, established over 15 years ago.

When did Procter & Gamble start offering free laundry services in Hazard, Kentucky?

The Tide Loads of Hope Mobile Laundry Unit began services on August 2 in Hazard, Kentucky.

How can residents in Hazard, Kentucky access Tide's laundry services?

Residents can bring up to two loads of laundry to the Walmart Supercenter in Hazard, where services are provided free of charge.

What essential items is Procter & Gamble distributing in Kentucky's flood areas?

Procter & Gamble is distributing personal care kits and cleaning products to meet basic hygiene and home care needs.

How has Procter & Gamble historically contributed to disaster relief?

Procter & Gamble has a long history of supporting communities in crises, providing laundry services and essential items to over 90,000 families.