Pampers Launches New Swaddlers 360 Diapers with the Trusted Softness and Skin Protection of Swaddlers, and Now with a Pull-On Waistband for Easy Changes
Pampers has launched its new innovation, Swaddlers 360 diapers, aimed at simplifying diaper changes with a 360-degree pull-on waistband and Easy-Tear Sides. These diapers claim up to 100% leakproof protection, ensuring both comfort and convenience for babies and parents. Featuring dual leak-guard leg barriers and LockAway Channels, Swaddlers 360 also provide enhanced protection against leaks. Hypoallergenic and free of chlorine, parabens, and latex, they are gentle on baby’s skin. Pampers Swaddlers 360 diapers are available in sizes 3-6 and are now available nationwide at select retailers.
- Launch of Swaddlers 360 diapers with innovative 360-degree waistband for easier changes.
- Dual leak-guard leg barriers and LockAway Channels for enhanced leak protection.
- 100% hypoallergenic, free of chlorine, parabens, and latex, making it safe for baby’s skin.
- Available nationwide at select retailers, possibly increasing market reach.
- Endorsement from award-winning actor/singer Danielle Brooks could boost brand visibility.
- sizing options (only available in sizes 3-6), which may restrict potential market.
New Swaddlers 360 diapers are equipped with a 360-degree waistband for easy changes and up to
(Photo: Business Wire)
"Pampers new Swaddlers 360 diapers are a testament to our commitment to innovation in baby care,” said Marty Vanderstelt, father of two and Senior Vice President, North America Baby Care at P&G. "We want to help parents love the change throughout every stage of diapering as their child grows. Swaddlers 360 diapers offer the same unmatched softness and skin protection that parents and babies have long trusted in traditional Pampers Swaddlers plus a 360-degree stretchy waistband to make changes more convenient."
From Pampers, the #1 pediatrician-recommended diaper brand, Pampers Swaddlers 360 diapers offer new innovations to provide ease and comfort for both parents and baby:
- Super Soft Comfort: With Swaddlers 360 diapers, every change guarantees your baby experiences the softness and skin protection they deserve.
- Sizing: Pampers Swaddlers 360 diapers are available in sizes 3-6.
- Pull-On 360 Waistband: Swaddlers 360 diapers feature a 360-degree stretchy waistband that meets parents and babies at every wiggle, making diaper changes so easy - whether your little one is lying down, standing, or walking. Simply slip on and you're all set!
- Easy-Tear Sides: Simplifying disposal, parents can easily tear the sides, roll up the diaper, and secure it with the attached disposal tape for convenient and hygienic disposal.
- Dual Leak-Guard Leg Barriers and LockAway Channels: These features provide enhanced protection where leaks commonly occur, while locking wetness away to keep baby’s skin dry & healthy.
-
Blowout Barrier Innovation: Prevents up to
100% of leaks, even blowouts. -
100% Hypoallergenic: Free of elemental chlorine bleaching, parabens, and latex to be safe and gentle on baby’s delicate skin.
As diaper changes become more challenging, parents need a solution that grows with their baby and offers convenience. New Pampers Swaddlers 360 diapers feature a stretchy waistband that accommodates even the wiggliest babies, ensuring that every diaper change remains a precious bonding experience. Combined with Pampers best skin protection, parents can focus on celebrating the small but meaningful moments shared on the changing table.
"Changing diapers is truly one of the special moments you can have with your child and Pampers Swaddlers was the best diaper for my daughter, Freeya,” said award-winning actor/singer, mother and Pampers advocate, Danielle Brooks. “It was always our go-to choice, and we cherished the bonding time during changes. I'm excited Pampers is continuing to make it easier for parents to enjoy those sweet moments.” Danielle Brooks joined Pampers for a Mother's Day brunch to celebrate the debut of Pampers Swaddlers 360 diapers. She introduced parents to the latest diaper from Pampers that not only makes diaper changes so easy, but also keeps baby’s skin dry and healthy.
Pampers Swaddlers 360 diapers deliver the softness that parents and babies have come to trust and love from traditional Pampers Swaddlers diapers, now with a stretchy waist that slips right on to make diaper changes easy. With a gentle touch, Swaddlers 360 diapers feature ultrasoft absorbent layers to keep your baby comfy as ever.
Pampers Swaddlers 360 diapers are now available nationwide at select retailers, allowing parents to enjoy every moment of parenthood with confidence, comfort, and ease. For more information, please visit Pampers.com.
About Pampers®
For 60 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Club program, and find ideas and information to help you and your baby ‘love the change’ together.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240514896980/en/
P&G Baby Care Communications
Jazmyne Reid – (510) 479-5444
reid.jt@pg.com
MSLGROUP (for Pampers)
Alan Danzis – (908) 209-9940
alan.Danzis@mslgroup.com
Source: Procter & Gamble
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