Pampers Diaper Stash Partners With Kevin Hart’s Hartbeat to Launch “That’s So Baby” Starring Tisha Campbell and Tristan Mack Wilds

Rhea-AI Summary

Pampers has partnered with Kevin Hart’s Hartbeat to launch a 90s sitcom-inspired content series called 'That’s So Baby,' starring Tisha Campbell and Tristan Mack Wilds. The series promotes Pampers Diaper Stash, a fund allowing friends and family to contribute towards diapers and wipes for new parents. The new feature also lets loved ones create a Diaper Stash on behalf of parents, helping them stock up on the right size diapers as the baby grows. This initiative addresses the common issue of receiving too many small-sized diapers or insufficient supplies at baby showers. The Diaper Stash funds can be used to purchase Pampers products from major retailers or be reimbursed directly to a linked bank account.

Positive

• Partnering with Kevin Hart's Hartbeat enhances brand visibility.
• Introduction of a new gifting feature allows friends and family to create Diaper Stashes for parents, increasing product sales.
• Parents can purchase the correct diaper sizes as needed, reducing waste and enhancing customer satisfaction.

Negative

• None.

New 90s sitcom-inspired content series will help promote Pampers Diaper Stash’s new gifting feature

CINCINNATI--(BUSINESS WIRE)-- Having a baby comes with many unknowns, including how many diapers and wipes parents need. That’s why Pampers created Diaper Stash, a diaper fund that friends and families can contribute to so parents can stock up on all the diapers and wipes they need, when they need them. Pampers is putting the spotlight on how loved ones can help ensure parents are stocked​ ​​​up on this often overlooked essential by premiering ​That's So Baby – ​​a 4-part 90s sitcom-inspired content series​ produced by Kevin Hart’s entertainment company Hartbeat,​ starring​ ​​​90s sitcom queen Tisha Campbell and critically-acclaimed music artist and actor Tristan Mack Wilds. The That’s So Baby series takes on a comedic approach to the relatable gift giving conversations all families and friends experience when prepping for baby’s arrival.

Pampers knows it takes a village to raise a child; that's why Pampers Diaper Stash launched last year to give parents the ability to create a Stash for themselves while rallying the support of their community with ease. Now, Pampers has introduced a new feature that allows friends and family to create a Diaper Stash for the parents in their lives, helping them unlock the true power of their inner circles.

“Oftentimes at baby showers, expecting parents are gifted too many diapers in the smaller sizes (that may go unused) or not given nearly enough diapers relative to how many they’ll go through,” said Diaper Stash Brand Director Lindsay Gilbert. “And beyond the baby shower, friends and family are always looking for ways they can support the parents in their life once baby arrives. That’s why Pampers created Diaper Stash – to help parents stock up on all the diapers and wipes they’ll need and order the right sizes as baby grows, while giving those around them a quick and practical way to show their ongoing support.”

With the newly introduced feature, parents can use the funds from their Stash to purchase Pampers diapers and wipes online from major retailers or scan receipts to get reimbursed directly to their linked bank account.

To watch the full That’s So Baby series, please visit https://diaperstash.pampers.com/Thats_so_Baby, and to create or contribute to a Diaper Stash, please visit diaperstash.pampers.com.

About Pampers®

For 60 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Club program, and find ideas and information to help you and your baby ‘love the change’ together.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240628219216/en/

P&G Baby Care Communications

Jazmyne Reid

reid.jt@pg.com

or

MSLGROUP (for Pampers)

Emily Sims

Emily.sims@mslgroup.com

Source: Procter & Gamble

FAQ

What is the new content series by Pampers Diaper Stash?

'That’s So Baby' is a 90s sitcom-inspired content series starring Tisha Campbell and Tristan Mack Wilds, produced by Kevin Hart’s Hartbeat.

What is the purpose of Pampers Diaper Stash?

Pampers Diaper Stash is a fund that allows friends and family to contribute towards diapers and wipes for new parents, ensuring they have adequate supplies as the baby grows.

How does the new Pampers Diaper Stash feature work?

The new feature allows friends and family to create a Diaper Stash for parents, who can then use the funds to purchase Pampers products online from major retailers or get reimbursed directly to their bank account.

What problem does Pampers Diaper Stash address?

It tackles the issue of parents receiving too many small-sized diapers or not enough diapers at baby showers, enabling them to buy the right sizes as needed.

Where can I watch the 'That’s So Baby' series?

The full series can be watched at https://diaperstash.pampers.com/Thats_so_Baby.