Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company (PG) generates a steady stream of news through its global portfolio of consumer brands and its capital markets activity. As a major manufacturer in the soap and other detergent manufacturing industry and related household and personal care categories, P&G regularly issues press releases about product launches, marketing campaigns, investor events, and shareholder matters.
Recent company news highlights how individual brands drive much of P&G’s visibility. Announcements have covered initiatives such as Gillette Venus expanding its Venus for Pubic Hair & Skin collection with upgraded razors and care products designed for delicate skin, Pantene introducing the Abundant & Strong collection to address hair shedding with dermatologist‑tested technology, and Aussie Haircare launching the Ultra Wonder curl care line. Other releases showcase campaigns like Bounty’s “Bounty is Your Wingman” around major football games and Tide’s collaboration with Netflix’s Stranger Things to promote a boosted liquid detergent formula.
Investors in PG stock also follow Procter & Gamble’s corporate and financial news. The company issues releases and Form 8‑K filings on quarterly earnings, dividend declarations, underwritten public offerings of notes, and webcasts of earnings calls and conference presentations. For example, the Board of Directors has declared recurring quarterly dividends, and the company has announced webcasts for discussions of quarterly results and appearances at investor conferences.
This news page aggregates such updates so readers can track brand‑level developments, marketing partnerships, dividend announcements, financing transactions, and governance‑related disclosures from a single stream. For anyone monitoring PG, the news flow provides context on how Procter & Gamble manages its portfolio, communicates with consumers, and engages with the investment community over time.
P&G (NYSE:PG) brand Head & Shoulders launched a national NFL campaign adding Detroit Lions defensive end Aidan Hutchinson alongside longtime icon Troy Polamalu to “tackle” the dandruff-causing Microbe (Malassezia globosa). The campaign debuted on Oct 9, 2025 during Thursday Night Football, continued with “The Recruitment” on Oct 12, 2025, and features “The Chase” premiering Oct 16, 2025.
Creative ads, real-life stunts, and creator-driven Microbe sightings aim to spotlight scalp health, show how NFL players stay flake-free, and drive engagement via HeadandShoulders.com, Instagram, and TikTok.
Zevo (PG) launched two consumer pest products on October 9, 2025: the Zevo Plant Flying Insect Trap and Zevo Trap+Kill Foam. The trap uses UV and blue light to attract fungus gnats and other small flying insects for discreet, plant-side placement. The 12 oz Trap+Kill Foam uses a blend of essential oils to immobilize and kill crawling pests. MSRP: $19.99 for the Plant Trap and $7.99 for the 12 oz Trap+Kill Foam; the foam is available now at Walmart.com.
Procter & Gamble (NYSE: PG) will webcast its 2025 Annual Meeting of Shareholders as a virtual live audio event on Tuesday, October 14, 2025 at 9:00 a.m. ET.
Media and investors can access the live webcast starting at 8:45 a.m. ET at www.virtualshareholdermeeting.com/PG2025. The webcast will be available for replay. Information on meeting business and shareholder voting is available in the Notice of Annual Meeting and Proxy Statement at www.pginvestor.com.
Procter & Gamble (NYSE:PG) announced a limited‑edition collaboration with Universal Pictures’ Wicked: For Good called “Get Scent to Oz,” launching fall 2025 to coincide with the film’s theatrical release on November 21, 2025. The Gain, Febreze, and Dawn collections deliver themed fragrances across detergent flings, in‑wash scent boosters, air mist and plug refills, and a Dawn Powerwash Spray.
Key scents include Fantabulous Floral, Beautifical Blossom, Wonderfullest Woods, Emerald Charm, and Yellow Brick Wonder. Products are available now at major retailers and online for a limited time.
Procter & Gamble (NYSE:PG) has launched Bounce Intense, an innovative dryer sheet product that delivers 10x the freshness of leading base dryer sheets. The new product features heat-activated technology that provides freshness lasting up to four weeks, along with static and wrinkle control benefits.
Available in two scents - Vibrant Fresh and Vibrant Bloom - Bounce Intense is priced at $5.49 for a 30-count and $9.99 for a 60-count. The product is currently available through Amazon, Walmart.com, and Kroger.
Procter & Gamble (NYSE:PG) has announced it will host a webcast to discuss its first quarter fiscal 25/26 earnings results on Friday, October 24, 2025, starting at 8:30 a.m. ET. The live audio webcast will be accessible to media and investors through the company's investor relations website at www.pginvestor.com, with a replay option available after the event.
Procter & Gamble (NYSE:PG) has announced a limited-edition collaboration between its brands Olay Body and Secret and Universal Pictures, launching the Wicked: For Good collection ahead of the movie release on November 21, 2025.
The collection features two themed scents: "Couldn't Be Lovelier" inspired by Glinda with raspberry and bubble notes, and "Wickedly Wonderful" inspired by Elphaba with cashmere woods and lime notes. The products include serum-infused body washes containing niacinamide, pro-glycerin, lipids, and hyaluronic acid, along with clinical antiperspirants offering up to 72 hours of protection.
Procter & Gamble (NYSE:PG) announced the biggest upgrade to Tide Original Liquid Detergent in over 20 years. The new advanced formula features a 25% increase in cleaning surfactants and 40% more non-ionic surfactants for enhanced stain removal and odor fighting capabilities.
The upgraded formula introduces innovative soil release polymer technology for improved whiteness and stain removal, particularly on synthetic fabrics. Despite the significant improvements, Tide will maintain current pricing, leveraging its production efficiencies and scientific innovations. The new formula will begin nationwide rollout in September 2025, available both in-store and online.
Procter & Gamble (NYSE:PG) announced the return of Gain's iconic Apple + Mango Tango fragrance in its new Tango In-Wash Scent Boosters line. The relaunch comes in response to numerous consumer requests and features an enhanced formulation with dual-action scent technology that provides up to 12 weeks of freshness from wash to wear.
The Tango In-Wash Scent Boosters collection now includes three variants: the new Apple + Mango, Strawberry + Shea, and Piña + Plumeria. The product line utilizes perfume capsules that infuse fabrics during washing and release fresh scents with movement. The launch represents P&G's commitment to consumer-driven innovation and market leadership in the fabric care category.
Procter & Gamble (NYSE:PG) is expanding its Unstopables Unlimited Collection with three new premium laundry scent beads: N.06, N.15, and N.24. Each scent features unique fragrance profiles, from clove and leather to sandalwood and cashmere notes, designed to bring luxury fragrance experiences to everyday laundry.
The company has partnered with supermodel Jasmine Tookes to launch a limited-edition fragrance N.01, featuring bergamot, jasmine, and cashmere notes. A sweepstakes promotion runs through October 7, 2025, and an immersive pop-up experience will be held on September 13-14 at Iron23 in New York City, offering product sampling and interactive fragrance exploration.