P&G Ventures Reintroduces Bodewell, a Line of Gentle and Powerful Products, Specially Formulated for Eczema and Psoriasis

Rhea-AI Summary

P&G Ventures has reintroduced Bodewell, a line of skincare products specifically designed for individuals with eczema and psoriasis. These products, featuring active ingredients like Colloidal Oatmeal and Salicylic Acid, aim to provide symptom relief and promote clearer skin over time. Importantly, Bodewell products are free of steroids, parabens, and fragrance, making them accessible without prescriptions. In a consumer study, 90% of users reported healthier skin with Bodewell's Daily Eczema Calming Cream within four weeks. Prices range from $18 to $32.

Positive

• New Bodewell line targets a significant market with nearly 40 million US eczema and psoriasis sufferers.
• Products include effective ingredients that provide symptom relief and improve skin over time.
• Positive consumer feedback: 90% felt healthier skin after using Daily Eczema Calming Cream.

Negative

• None.

Bodewell’s products tackle tough skin issues like eczema and psoriasis with proven active ingredients and soothing botanicals.

CINCINNATI--(BUSINESS WIRE)-- P&G Ventures has reintroduced Bodewell, a line of uniquely designed skin care products for people with eczema and psoriasis. Bodewell gives you control of your skin so you are ready for anything. The result? More good skin days ahead.

Bodewell’s products tackle tough skin issues like eczema and psoriasis with proven active ingredients and soothing botanicals. (Photo: Business Wire)

Bodewell’s new eczema and psoriasis lines feature gentle products with powerful results. Products that include proven actives like Colloidal Oatmeal and Salicylic Acid along with essential moisturizers and a novel botanical blend called BW22. Inspired by skin science and nature, Bodewell products gently help soothe irritated skin and powerfully help skin rebalance itself over time – resulting in symptom relief and clearer looking skin over time.

Bodewell eczema and psoriasis products help relieve symptoms such as itching and irritation. They are free of steroids, parabens and fragrance – and no prescription is needed. Additionally, Bodewell offers a Dry Scalp Daily Shampoo and a Sensitive Skin Body Wash.

“Nearly 40 million people in the US are affected by eczema or psoriasis,” said John Scarchilli, Director P&G Ventures. “But it can be difficult to find solutions that are both gentle and effective – and reasonably priced. We don’t think people should have to deal with tradeoffs when it comes to their skin care treatment so we designed Bodewell to be both gentle and powerful.”

Bodewell starts working from Day 1 to help relieve flare symptoms. After 4 weeks of use in a consumer study, 9 out of 10 people felt the Bodewell Daily Eczema Calming Cream made their skin feel healthy, and 8 out of 10 people agreed that the Bodewell Daily Eczema Calming Cream reduced the number of “bad skin days.” Bodewell Psoriasis Calming Cream also recently earned the National Psoriasis Foundation Seal of Recognition.

Bodewell’s mission is to create the amazing products your skin deserves. The following products are currently available at bodewellskin.com. Product prices range from $18-32 and customers can also take advantage of a 15% discount with subscription.

• Eczema Daily Calming Cream, $30
• Psoriasis Calming Cream, $32
• Psoriasis Scalp Relief Treatment, $32
• Psoriasis Soothing Spray, $32
• Dry Scalp Daily Shampoo, $18
• Sensitive Skin Moisturizing Body Wash, $18

To learn more about Bodewell, go to bodewellskin.com or follow us on Instagram and Facebook.

About P&G Ventures

P&G Ventures is an entrepreneurial arm of P&G that creates new brands and businesses in spaces where the company doesn’t currently compete. Its model is built on partnering internally within P&G and externally with entrepreneurs, inventors, visionaries, founders and start-ups.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220303005386/en/

John Scarchilli

scarchilli.jj@pg.com

Chelsea Parthemer

chelsea.parthemer@citizenrelations.com

Source: Procter & Gamble

FAQ

What is the Bodewell skincare line from P&G?

Bodewell is a range of skincare products from P&G Ventures designed for those suffering from eczema and psoriasis.

What active ingredients are in Bodewell products?

Bodewell products include active ingredients like Colloidal Oatmeal and Salicylic Acid.

How effective are Bodewell products for eczema and psoriasis?

In consumer studies, 90% reported healthier skin after using the Bodewell Daily Eczema Calming Cream for four weeks.

Are Bodewell products prescription required?

No, Bodewell products do not require a prescription and are steroid-free.

Where can I purchase Bodewell products?

Bodewell products are available on their official website, bodewellskin.com, with prices ranging from $18 to $32.