New Personal Care Brand Quiet & Roar Introduces Multi-Sensorial Body Care Collection Designed to Restore Your Mind and Body

Rhea-AI Summary

Quiet & Roar, a new body care brand from Procter & Gamble, launches a multi-sensorial product line designed to alleviate anxiety and enhance wellness. The collection includes body washes, scrubs, and lotions, featuring essential oils and crafted scents such as Lavender, Lemon Blossom, and Coconut. Priced at $8.99, these products are aimed at helping Gen Z manage stress, according to research showing 91% of this demographic experiences anxiety. All offerings are free from parabens, phthalates, and dyes, and are cruelty-free, available exclusively at Target.

Positive

• New product line launched targeting wellness and mental health.
• Products are crafted with essential oils, appealing to health-conscious consumers.
• Pricing set at $8.99 offers affordability for the target demographic.
• Exclusively sold at Target, enhancing brand visibility and access.

Negative

• Targeting only Gen Z may limit broader market appeal.
• Dependence on a single retailer (Target) for sales could pose risks.

Quiet & Roar, a brand-new multi-sensorial body care brand from Procter & Gamble, is introducing its mind-altering product line composed of gentle body washes, scrubs and lotions. Made with expertly crafted scents to engage your senses, the Quiet & Roar Body Care Collection incorporates essential oils to help you quiet your mind and soothe your soul. Free of parabens, phthalates and dyes, all Quiet & Roar products are also PETA-cruelty free.

New personal care brand Quiet & Roar introduces multi-sensorial body care collection designed to restore your mind and body. (Photo: Business Wire)

Quiet & Roar designed its collection in response to research from the American Psychological Association that reveals 91% of Gen Z suffers from anxiety. On the cusp of adulthood – while dealing with social unrest, living life through social media and facing an uncertain future – they are proactive in their search for wellness, but struggle to find the tools that enable them to better manage their mental health¹.

“We believe when you have the mental space to be the best version of yourself, you can give your best to the world and that all starts with how you take care of your body,” says Isabel Pimentel, Personal Care Brand Vice President at Procter & Gamble. “Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul. At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.”

Quiet & Roar’s products are created with the purpose of shifting your mind to breathe out any source of anxiety and relax your soul. From the cosmic packaging to essential oils scents, the Quiet & Roar collection includes body washes, scrubs and lotions to help free your mind and engage your senses:

• RELAX in LAVENDER + SPIRULINA: Hush the negative thoughts and release your worries with the immersive scent of Lavender & Spirulina.
• RENEW in LEMON BLOSSOM + MINT: Submerge your senses in the invigorating scent of Lemon Blossom & Mint and step out looking as radiant as ever.
• AWAKEN in PEACH + GREEN TEA: Take more than a hot minute on yourself and indulge in the sweet scent of Peach & Green Tea Body Wash.
• SOOTHE in COCONUT + BANANA MILK: Immerse yourself in this decadent scent of Coconut & Banana Milk. One pour and you'll be reminded that you're always worth the investment.
• REVIVE in PINEAPPLE + KIWIBERRY: This sweet scent of Pineapple & Kiwiberry will fuel your mind with positive thoughts to start your day in full gear.

All products in the Quiet & Roar Body Care Collection are available for $8.99 and are sold exclusively at Target and Target.com. Relax your soul. QUIET your mind. ROAR on.

For more information, please visit QuietandRoar.com, or follow Quiet & Roar on Instagram (@QuietAndRoarBody).

About Quiet & Roar

Launched in 2021, Quiet & Roar is a multi-sensorial line of products, available exclusively at Target, designed with expertly crafted scents to engage your senses and free your mind from the mental noise that holds you back. The body care collection that includes body wash, body lotion and body scrub is made with five essential oils to help uplift your mood while being free of all the bad stuff. All products include no dyes, parabens, phthalates and are PETA Cruelty-Free.

¹American Psychological Association, Stress in America Study”, October 2018. https://www.apa.org/news/press/releases/stress/2018/stress-gen-z.pdf

View source version on businesswire.com: https://www.businesswire.com/news/home/20210713005186/en/

FAQ

What is the Quiet & Roar product line by PG?

Quiet & Roar is a new body care collection featuring body washes, scrubs, and lotions aimed at enhancing wellness and reducing anxiety.

When was Quiet & Roar launched by Procter & Gamble?

The Quiet & Roar brand was launched in 2021.

Where can I buy products from the Quiet & Roar line?

The Quiet & Roar products are exclusively available at Target and Target.com.

What are the key ingredients in Quiet & Roar products?

Quiet & Roar products are made with essential oils and are free from parabens, phthalates, and dyes.

How much do Quiet & Roar products cost?

Each product in the Quiet & Roar collection is priced at $8.99.