MEDIA ALERT: Tide Loads of Hope Brings Laundry Service Relief to Evacuees in Kamloops Affected by British Columbia Floods

Rhea-AI Summary

Tide, in partnership with GlobalMedic, is launching the Tide Loads of Hope initiative in Kamloops, BC starting November 23 to offer free laundry services to individuals displaced by recent floods. This initiative aims to support approximately 18,000 residents affected by the disaster, providing services including washing, drying, and folding laundry. The service will operate for two to three weeks at Downtown McCleaners and adheres to updated COVID-19 safety protocols.

Positive

• Free laundry services helping approximately 18,000 displaced residents from floods.
• Partnership with GlobalMedic enhances community support and disaster response.

Negative

• None.

Tide Loads of Hope:

WHO:		Services are available to all families or individuals who have been displaced from their homes and emergency services workers who are in need of laundry services in the wake of the B.C. floods.
WHAT:		Beginning Wednesday November 23, Tide and its partner, GlobalMedic are providing free, full-service laundry at Downtown McCleaners (437 Seymour St, Kamloops, BC V2C 2G7) to assist those currently displaced by the B.C. floods. The Tide Loads of Hope services will allow those displaced by the floods, as well the disaster relief responders, to drop off their laundry to be washed, dried and folded, free of charge. For service updates please visit https://twitter.com/globalmedicdmgf
		In line with updated COVID-19 guidelines regarding operations, GlobalMedic, has established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at sites protected.
WHY:		The recent floods have devastated multiple communities across the province and have displaced approximately 18,000 residents from their homes, leaving them without basic needs and resources. Tide has a history of giving back to the communities where we live and work, and we want to provide the comforts of home to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
WHERE:		Tide is partnering with GlobalMedic to provide free, full-service laundry at Downtown McCleaners (437 Seymour St, Kamloops, BC V2C 2G7). The Tide Loads of Hope services will allow those displaced by the flooding as well the disaster relief responders to drop off their laundry to be washed, dried and folded, free of charge.
WHEN:		Beginning Wednesday November 23, laundry will be collected during open hours at Downtown McCleaners in Kamloops. All washable clothing types can be accepted with the exception of heavy bedding. The current limit is two loads per family, per pick up.
		Our partners expect to stay on location for about two to three weeks or, until the immediate needs of the local population are met. We’ll provide 24 hours’ notice before we discontinue services and leave the area.

ABOUT TIDE LOADS OF HOPE:

For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. The program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

PARTNER:

P&G Canada is providing these services in Abbotsford and Kamloops in partnership with GlobalMedic, a relief agency which provides short-term, rapid response in the wake of disasters and crisis, both at home and abroad. For more information, visit www.globalmedic.ca.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211124006275/en/

Corinne Durieu – P&G Canada / 416-730-4087 or durieu.c@pg.com

Cari Srokosz – Porter Novelli for Tide / 519-402-1151 or cari.srokosz@porternovelli.com

For on-site activation information, please contact: Tideloadsofhope@globalmedic.ca

Source: Procter & Gamble

FAQ

What is Tide Loads of Hope?

Tide Loads of Hope is an initiative providing free laundry services to families affected by disasters, established over 15 years ago.

When does the Tide Loads of Hope service start in Kamloops, BC?

The service begins on November 23.

Where can I access the free laundry services provided by Tide?

The services are available at Downtown McCleaners, 437 Seymour St, Kamloops, BC.

How long will the Tide Loads of Hope services be available?

The services are expected to be available for about two to three weeks.

Who is partnering with Tide for the laundry services?

Tide is partnering with GlobalMedic to provide these services.