Gillette Venus Supports The Saltwater Collective to Launch New Size-inclusive Swimwear Collection

Rhea-AI Summary

Gillette Venus partners with The Saltwater Collective to launch a new size-inclusive swimwear collection in support of body confidence. With a focus on empowering women, the partnership introduces a unique collection designed to address women's needs and challenges when shopping for swimwear. The collaboration also includes a sponsorship of Fast and Female, a Canadian charity empowering girls through sports and education.

With every order from the new collection, a portion of the profits will go towards funding programming with Canadian charity, Fast and Female

TORONTO--(BUSINESS WIRE)-- Gillette Venus announced today a new partnership with Canadian swimwear brand, The Saltwater Collective, expanding on their ‘Any Body is a Beach Body’ campaign.

With Gillette Venus’ support, The Saltwater Collective is launching a new collection, uniquely designed in response to what Canadian women are looking for from their swimwear. (Photo: Business Wire)

The campaign launched in June 2023, after a survey by Venus uncovered that one third of Canadian women feel uncomfortable when wearing swimwear in public¹. With this in mind, the brand set out on a mission to rip up ‘the rules’ on beach bodies and encourage all women to feel comfortable and confident with their bodies in swimwear.

“At Venus, we are committed to celebrating all women, all bodies, and all types of skin,” says Kimberly Legg, Brand Director, Gillette Venus Canada. “With this mutual purpose, our partnership with The Saltwater Collective goes beyond shaving and swimwear. We are both committed to supporting all women in their body confidence journeys.”

The partnership supports The Saltwater Collective’s launch of a new collection that is uniquely designed in response to what Canadian women are looking for from their swimwear. The collection features six designs, available in four colourways, and includes three existing favourites from The Saltwater Collective’s offerings, while launching three new designs. To further expand The Saltwater Collective’s size offerings, the collection will also introduce a new size: 4XL.

“My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin,” says Camilla James, CEO & Founder, The Saltwater Collective. “Partnering with Venus gives us the opportunity to grow our offerings and address some of the key issues women face when shopping for swimwear.”

Leveraging the survey conducted by Venus², the collection is built to help solve some of those issues by including designs that:

• Offer greater support
• Flatter the mid-section
• Use quality fabrics to maintain the shape of the swimsuit with proper care

The collection will be available for a limited pre-sale on April 24^th, 2024, followed by the official launch on May 1^st, 2024.

Helping Girls Across Canada

Venus and The Saltwater Collective are strong supporters of body confidence, and are sponsoring Fast and Female, a Canadian charity that empowers girls through sport, physical activity and education. 40 per cent of the profits from the collection from now until August 31, 2024 will go towards funding community programs across Canada designed to empower girls to feel comfortable with their bodies.

For Women Who Choose to Shave

For the 96% of Canadian women who shave before putting on a bathing suit², Venus products are designed with women’s bodies and their hair in mind.​ Venus’ NEW Miami Collection features vibrant Miami-inspired handles and matching shower hooks to display in style. Get vacation worthy skin in one stroke.

• Venus Miami Midnight Extra Smooth Razor: This razor features the SkinElixir Lubrastrip formulated with Vitamin E and Avocado Oil that delivers a long-lasting shave with 10x more lubrication³ to guard your skin against nicks and cuts.
• Venus Miami Sunrise Deluxe Smooth Sensitive: This razor features the SkinElixir Lubrastrip formulated with aloe and 10x more lubrication³ to guard your skin against irritation, nicks, and cuts.

For women looking for pubic region care, Venus offers a complete line-up of products that can be used together as a regimen, or individually to fit each person’s needs.

• Venus for Pubic Hair & Skin Razor: Specifically designed to help protect pubic skin from shaving irritation, this razor has a patented Irritation Defense Bar that allows blades to remove the hair while barely touching the skin. It includes an ergonomic handle with a sleek design and soft-touch grip for control while shaving.
• Prep, Protect, Maintain: The Venus for Pubic Hair and Skin line-up of products also includes a Skin Smoothing Exfoliant, a 2-in-1 Cleanser and Shave Gel, a Daily Soothing Serum and a Gentle Trimmer.

The full Venus for Pubic Hair and Skin line-up of products is pH balanced and made without parabens, dyes, fragrance, silicones, and is dermatologist and gynecologist tested.

The Venus Miami Collection and the Venus for Pubic Hair and Skin line-up of products are available at national food, drug, mass merchandise stores, online retailers, and Gillettevenus.ca.

1. Methodology: From May 1 to May 5 2023, Gillette Venus conducted an online survey among a representative sample of 1,007 Canadian women ages 18-34, balanced and weighted on age. All respondents were members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would yield a margin of error of +/- 3.1 percentage points at a 95% confidence level.

2. Methodology: From July 12 to July 17 2023, Gillette Venus conducted an online survey among a representative sample of 1,010 Canadian women ages 18-34 (of whom 899 have encountered difficulties finding swimwear that fits), balanced and weighted on age and region. All respondents were members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would yield a margin of error of +/- 3.1 percentage points at a 95% confidence level.

3. vs. Venus Smooth

About Procter & Gamble: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About The Saltwater Collective: The Saltwater Collective is a line of elevated essentials, thoughtfully and sustainably designed to reframe the story around swimwear. For more information, please visit https://www.thesaltwatercollective.com/

About Fast & Female: Fast and Female is a Canadian charity on a mission to empower girls through sport, physical activity, and education. Using our evidence-based curriculum, developed by industry leaders, we aim to build the confidence and leadership skills of girls ages 8-18 through our events and programs. For more information, please visit https://fastandfemale.com.

Category: Gillette-Venus

View source version on businesswire.com: https://www.businesswire.com/news/home/20240424416911/en/

Venus/P&G Grooming

Marta LopezSilva

Email: lopezsilva.m@pg.com

Porter Novelli Canada

Amanda Mallat

Email: amanda.mallat@porternovelli.com

Source: Procter & Gamble

FAQ

What is the partnership between Gillette Venus and The Saltwater Collective about?

The partnership aims to launch a new size-inclusive swimwear collection supporting body confidence and addressing women's needs in swimwear.

What charity is being sponsored by Venus and The Saltwater Collective?

Fast and Female, a Canadian charity empowering girls through sports and education, is being sponsored by Venus and The Saltwater Collective.

When will the new swimwear collection be available for pre-sale?

The new collection will be available for pre-sale on April 24th, 2024.

What percentage of profits from the collection will go towards funding community programs?

40% of the profits from the collection will go towards funding community programs until August 31, 2024.

What is the focus of Venus products for women?

Venus products are designed with women's bodies and hair in mind, offering a range of products for body care and shaving needs.