Febreze Looks to the Stars to Create the CARstrology Collection

Rhea-AI Summary

Febreze has launched the CARstrology Collection, a unique line of 12 car scents designed in partnership with astrologer Aliza Kelly. Each scent corresponds to a zodiac sign, enhancing the driving experience by aligning scents with personalities. Available starting May 3, 2022, the collection includes scents like 'Febreze CAR Ember' for Aries and 'Febreze CAR Ocean' for Pisces. Limited edition zodiac-themed boxes will be given away during the promotion, which runs until May 31, 2022. The Febreze CAR vent clips provide customizable scent intensity, lasting up to 40 days.

Positive

• Launch of CARstrology Collection increases product line and consumer engagement.
• Partnership with astrologer Aliza Kelly may attract diverse customer demographics and boost brand visibility.
• Innovative product concept ties fragrance to personal identity, potentially enhancing customer satisfaction and loyalty.

Negative

• None.

Febreze Partners with Astrologist Aliza Kelly to make the most of every drive with a Febreze CAR zodiac-based collection

CINCINNATI--(BUSINESS WIRE)-- Whether you’re zipping down the freeway or stuck in traffic, everyone's a little happier behind the wheel when smelling a scent they love. Febreze has made that easy to find by looking to the stars, astrology that is, with the Febreze CARstrology Collection: 12 CAR scents perfectly paired to match each zodiac sign. Move over new-car smell, now you can match your car’s fragrance with your personality, just as the cosmos intended.

Febreze partnered with celebrity astrologer Aliza Kelly to design the Febreze CARstrology collection – 12 Febreze CAR scents perfectly paired to match each zodiac sign and personality. (Photo: Business Wire)

Febreze partnered with celebrity astrologer, columnist, bestselling author, and host Aliza Kelly to design Febreze CARstrology and help everyone get the most joy out of each ride. After reviewing the dozens of available Febreze CAR scents, Kelly considered the preferences and needs of each astrological sign, thoughtfully linking personality and scent. The result? 12 pairings that provide a more personal experience, revving up every ride.

“Scent is a powerful portal that can manage your energy and shift your mood. Tapping into that in spaces like your car is an easy way to make life more pleasurable,” said astrologist Aliza Kelly. “The Febreze CARstrology pairings specifically reflect the core essence of each astrological archetype and what that sign needs most when on the road. After all, the journey is the destination, so why not have a fabulous driving experience?”

Febreze CAR vent clips make it easy to get that fabulous experience in virtually every vehicle—mom mobiles, commuter carpools, or dog cars. To activate, firmly push the clip until you hear it click in. Clip onto the car vent, and drive on with freshness. The scent intensity can be controlled with the dial found on the top, for a range from light freshness to scent-tastic. When set to low, each clip lasts for up to 40 days, eliminating tough odors that tend to hitch a ride.

Febreze will be giving away a limited amount of the CARstrology Collection in keepsake zodiac-themed boxes to a select number of winners beginning May 3, 2022 at 9:00 AM ET through May 31, 2022 at 11:59 PM ET. Those looking to enter can head to FebrezeCARstrology.com once the promotion begins, and winners will be chosen randomly and notified on or about June 1, 2022. Anyone who doesn’t get to receive one can still purchase the Febreze CAR scent that corresponds to their zodiac sign at a range of retailers across the country.

SCENT PAIRINGS

• ARIES - Febreze CAR Ember
• TAURUS - Febreze AUTO Lush
• GEMINI - Febreze CAR Unstopables Fresh
• CANCER - Febreze CAR Gain Moonlight Breeze
• LEO - Febreze CAR Unstopables Paradise
• VIRGO - Febreze CAR Linen & Sky
• LIBRA - Febreze AUTO Leather
• SCORPIO - Febreze AUTO Midnight
• SAGITTARIUS - Febreze AUTO Wilderness
• CAPRICORN - Febreze AUTO Evening Woods
• AQUARIUS - Febreze CAR Platinum Ice
• PISCES - Febreze CAR Ocean

Learn more about the CARstrology Collection at: https://www.febreze.com/en-us/carstrology.

ABOUT FEBREZE

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States (D.C.) 18 years of age and older. Void where prohibited. Sweepstakes begins 5/3/22 and ends 5/31/22. For Official Rules, prize descriptions and odds disclosure, visit FebrezeCARstrology.com Sponsor: The Procter & Gamble Distributing Company, LLC. One Procter & Gamble Plaza, Cincinnati, OH 45202.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220503005225/en/

Press:

Procter & Gamble

Lindsey Mithoefer, 513-885-3114

mithoefer.ln@pg.com

or

M Booth

Rachel Koggan, 973-464-6469

rachelk@mbooth.com

Source: Procter & Gamble

FAQ

What is the Febreze CARstrology Collection?

It is a line of 12 car scents designed to match each zodiac sign, enhancing the driving experience.

Who collaborated with Febreze for the CARstrology Collection?

Astrologer Aliza Kelly partnered with Febreze to create the CARstrology scents.

When was the Febreze CARstrology Collection launched?

The collection was launched on May 3, 2022.

How long does the Febreze CAR vent clip last?

When set to low, each clip lasts up to 40 days.

Where can I buy Febreze CARstrology scents?

They are available at a range of retailers across the country.

What are some of the zodiac sign scent pairings in the CARstrology Collection?

For example, Aries is paired with Febreze CAR Ember and Pisces with Febreze CAR Ocean.