Deadpool Smells (Stays) Fresh With Old Spice
Old Spice, the iconic grooming brand, is partnering with Marvel Studios' Deadpool & Wolverine for a hilarious new campaign featuring Deadpool and his roommate Blind Al. The spot showcases Old Spice Total Body Deodorant, offering Deadpool 24/7 freshness from pits to toes.
The campaign, directed by Cameron Harris and produced by Marvel Studios Partnerships, Gravy Films, and Maximum Effort, stars Leslie Uggams as Blind Al. It highlights Old Spice's Total Body Deodorant collection, which includes spray, cream, and stick formats available in various scents.
Old Spice Total Body Deodorant is clinically proven to fight odor for up to 72 hours and is dermatologist-tested and aluminum-free. The collection is available at major retailers nationwide for a suggested retail price of $12.99.
Marvel Studios' Deadpool & Wolverine is set to release in theaters on July 26, featuring Ryan Reynolds and Hugh Jackman in the titular roles.
Old Spice, il brand iconico per la cura personale, sta collaborando con Marvel Studios per una divertente nuova campagna che presenta Deadpool e il suo compagno di stanza Blind Al. Lo spot mette in evidenza il Deodorante Total Body di Old Spice, offrendo a Deadpool freschezza 24 ore su 24, 7 giorni su 7, dalle ascelle ai piedi.
La campagna, diretta da Cameron Harris e prodotta da Marvel Studios Partnerships, Gravy Films e Maximum Effort, vede come protagonista Leslie Uggams nel ruolo di Blind Al. Sottolinea la collezione di Deodorante Total Body di Old Spice, che include formati spray, crema e stick disponibili in varie fragranze.
Il Deodorante Total Body di Old Spice è clinicamente provato per combattere gli odori fino a 72 ore ed è testato dai dermatologi e privo di alluminio. La collezione è disponibile presso i principali rivenditori a livello nazionale ad un prezzo al pubblico suggerito di 12,99 dollari.
Il film di Marvel Studios Deadpool & Wolverine uscirà nelle sale il 26 luglio, con Ryan Reynolds e Hugh Jackman nei ruoli principali.
Old Spice, la marca icónica de cuidado personal, se está asociando con Marvel Studios para una nueva y divertida campaña que presenta a Deadpool y su compañero de cuarto Blind Al. El anuncio destaca el Desodorante Total Body de Old Spice, ofreciendo a Deadpool frescura las 24 horas del día, los 7 días de la semana, desde las axilas hasta los pies.
La campaña, dirigida por Cameron Harris y producida por Marvel Studios Partnerships, Gravy Films y Maximum Effort, cuenta con Leslie Uggams como Blind Al. Resalta la colección de Desodorantes Total Body de Old Spice, que incluye formatos en spray, crema y barra disponibles en varias fragancias.
El Desodorante Total Body de Old Spice está clínicamente probado para combatir el olor hasta por 72 horas, es testado dermatológicamente y está libre de aluminio. La colección está disponible en los principales minoristas de todo el país a un precio de venta sugerido de 12,99 dólares.
La película de Marvel Studios Deadpool & Wolverine se estrena en cines el 26 de julio, con Ryan Reynolds y Hugh Jackman en los papeles principales.
올드 스파이스, 상징적인 그루밍 브랜드가 Marvel Studios의 데드풀 & 울버린과 협력하여 데드풀과 그의 룸메이트 블라인드 알을 주인공으로 한 유쾌한 캠페인을 펼칩니다. 이 광고는 올드 스파이스 토탈 바디 데오도란트를 선보이며, 데드풀에게 몸의 모든 부위에서 24/7 신선함을 제공합니다.
캠페인은 카메론 해리스가 감독하고 Marvel Studios Partnerships, Gravy Films, Maximum Effort가 제작하였으며, 레슬리 우감스가 블라인드 알 역을 맡았습니다. 이 캠페인은 올드 스파이스의 토탈 바디 데오도란트 컬렉션을 강조하며, 스프레이, 크림, 스틱 형태로 다양한 향기가 제공됩니다.
올드 스파이스 토탈 바디 데오도란트는 최대 72시간 동안 냄새를 차단하는 것으로 임상적으로 입증되었으며, 피부과 전문의 테스트를 거쳤고 알루미늄이 포함되어 있지 않습니다. 이 컬렉션은 주요 소매점에서 권장 소매가 12.99달러에 구매할 수 있습니다.
Marvel Studios의 데드풀 & 울버린은 7월 26일에 극장에서 개봉되며, 라이언 레이놀즈와 휴 잭맨이 주연을 맡습니다.
Old Spice, la marque emblématique de soins personnels, s'associe avec Marvel Studios pour une nouvelle campagne hilarante mettant en vedette Deadpool et son colocataire Blind Al. Le spot met en avant le Déodorant Total Body d'Old Spice, offrant à Deadpool une fraîcheur 24 heures sur 24, 7 jours sur 7, des aisselles aux orteils.
La campagne, réalisée par Cameron Harris et produite par Marvel Studios Partnerships, Gravy Films et Maximum Effort, met en vedette Leslie Uggams dans le rôle de Blind Al. Elle met en lumière la collection de Déodorant Total Body d'Old Spice, qui comprend des formats spray, crème et stick disponibles dans différentes senteurs.
Le Déodorant Total Body d'Old Spice est cliniquement prouvé pour combattre les odeurs jusqu'à 72 heures et est testé dermatologiquement et sans aluminium. La collection est disponible chez les principaux détaillants à un prix de vente suggéré de 12,99 dollars.
Le film de Marvel Studios Deadpool & Wolverine sortira en salles le 26 juillet, avec Ryan Reynolds et Hugh Jackman dans les rôles principaux.
Old Spice, die ikonische Pflege-Marke, geht eine Partnerschaft mit Marvel Studios' Deadpool & Wolverine ein für eine amüsante neue Kampagne, die Deadpool und seinen Mitbewohner Blind Al präsentiert. Der Spot zeigt den Old Spice Total Body Deodorant, der Deadpool 24/7 Frische von den Achseln bis zu den Zehen bietet.
Die Kampagne, die von Cameron Harris inszeniert und von Marvel Studios Partnerships, Gravy Films und Maximum Effort produziert wurde, hat Leslie Uggams in der Rolle von Blind Al. Sie hebt die Total Body Deodorant Kollektion von Old Spice hervor, die in verschiedenen Düften als Spray, Creme und Stick erhältlich ist.
Der Old Spice Total Body Deodorant ist klinisch bewiesen, dass er Geruch bis zu 72 Stunden bekämpft und dermatologisch getestet sowie aluminiumfrei ist. Die Kollektion ist in großen Einzelhandelgeschäften landesweit zu einem empfohlenen Verkaufspreis von 12,99 Dollar erhältlich.
Marvel Studios' Deadpool & Wolverine wird am 26. Juli in die Kinos kommen, mit Ryan Reynolds und Hugh Jackman in den Hauptrollen.
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Let's set the scene: Deadpool returns home from a long day of battling bad guys. Is that the sweet smell of victory? Nope, it's Deadpool's funk. And who better to keep him in check than his roommate, Blind Al, who has been dealing with his stank since the day he moved in. She’s got a nose for nonsense and 24/7 freshness. While she can’t see him, boy can she smell him. Luckily for Deadpool, Blind Al has him covered with Old Spice Total Body Deodorant, keeping our favorite anti-hero fresher than a chimichanga straight outta the fryer.
“We developed our Total Body Deodorant so that every guy, hero and antihero, can stay fresh all over all day,” said Kate DiCarlo, Old Spice’s Senior Communications Director. “In this campaign, we show everyday moments where you need to be your freshest, while also tapping into content we know our fans love. We are thrilled to bring freshness to one of Marvel's most anticipated moments of the year.”
“Saving the world? Battling bad guys? Have a smelly roommate? Old Spice seems like a no brainer to help keep things fresh!” said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. “We’re thrilled to be collaborating with Old Spice again to lean into fan-first creative with fan-favorite characters – in this case - Blind Al. This allowed us to deliver even more of the irreverent humor our fans love while staying true to our shared comedic voice and garnering excitement for the movie ahead of its release.”
The spot, directed by Cameron Harris and produced by the Marvel Studios Partnerships team in collaboration with Gravy Films and Maximum Effort, features Deadpool and Leslie Uggams, known for her role as Blind Al in the Deadpool franchise, as well as her notable performances in Fallout, American Fiction, Empire, and The Immortal Life of Henrietta Lacks. It can be viewed on YouTube, Instagram and TikTok.
"We've all had roommates that were stinkers but hopefully we've also had those that are an absolute joy,” said Leslie Uggams. "Fortunately, Blind Al, has one of those roommates that, despite his, shall we say, shortcomings, smells of Old Spice Total Body Vanilla and Shea Deodorant making him all the more bearable."
Old Spice Total Body Deodorant – Deadpool’s Body Odor-Fighting Sidekick
Old Spice’s Total Body Deodorant is clinically proven to fight odor for up to 72 hours and is gentle enough for use all over the body. The collection is dermatologist-tested, aluminum-free, and comes in three forms:
- Total Body Deodorant Spray: A refreshingly cool spray that allows for touchless and broad application. Available in Vanilla & Shea, Cucumber & Avocado scents.
- Total Body Deodorant Cream: A water-based cream with lactic acid, perfect for precise application in sensitive areas. Available in Vanilla & Shea, Cucumber & Avocado scents.
- Total Body Deodorant Stick: Made with shea butter and coconut oil, this stick allows for easy application at areas where skin rubs together. It glides smoothly and clear. Available in Vanilla & Shea, Cucumber & Avocado scents, and Unscented.
The Total Body Deodorant collection is available at major retailers nationwide for the suggested retail price of
About Old Spice:
Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in
About Marvel Studios’ DEADPOOL & WOLVERINE
Marvel Studios’ “Deadpool & Wolverine” delivers the ultimate, iconic, cinematic team-up throwdown on July 26. Shawn Levy directs “Deadpool & Wolverine,” which stars Ryan Reynolds, Hugh Jackman, Emma Corrin, Morena Baccarin, Rob Delaney, Leslie Uggams, Karan Soni, and Matthew Macfadyen. Kevin Feige, Ryan Reynolds, Shawn Levy and Lauren Shuler Donner produce with Louis D’Esposito, Wendy Jacobson, George Dewey, Mary McLaglen, Josh McLaglen, Rhett Reese, Paul Wernick and Simon Kinberg serving as executive producers. Marvel Studios’ “Deadpool & Wolverine” is written by Ryan Reynolds & Rhett Reese & Paul Wernick & Zeb Wells & Shawn Levy.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240726120644/en/
For media inquiries, please contact:
Sydney Tukes
sydney.tukes@citizenrelations.com
Mel Denson, Procter & Gamble, Old Spice
denson.m@pg.com
Source: Procter & Gamble
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