Charmin® Works to Protect, Grow and Restore Forests

Rhea-AI Summary

Charmin, a brand under Procter & Gamble, is dedicated to forest conservation through its sustainability initiative titled "protect, grow and restore." Charmin's approach includes regrowing at least two trees for every tree used in production and ensuring that all paper sourced comes from responsibly managed forests. The brand collaborates with the Arbor Day Foundation to plant 1 million trees from 2020 to 2025, particularly in areas affected by natural disasters. Their commitment highlights a holistic approach to environmental responsibility while delivering quality products.

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• Charmin regrows at least two trees for every one used, promoting sustainable practices.
• All toilet paper products are sourced from Forest Stewardship Council certified pulp, emphasizing responsible forestry.
• Collaboration with Arbor Day Foundation aims to plant 1 million trees by 2025, enhancing biodiversity.

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• None.

Charmin’s commitment extends well beyond the bathroom and aims to keep forests thriving for communities and wildlife for generations to come. Why? It’s simple – Charmin loves trees, no butts about it.

With an ambition to promote healthy forests through its “protect, grow and restore” sustainability effort, the brand is working within its operations and through its supply chain and nonprofit partners to keep forests as forests and champion higher standards for responsible forestry.

“We want everyone to enjoy the go, but in a way that also helps protect forests,” said Rob Reinerman, Charmin Vice President, Procter & Gamble. “It’s why we regrow at least two trees for every one we use and why 100% of our paper comes from responsibly managed forests.”

Charmin advances responsible forestry through the following actions:

Protect: All of Charmin’s toilet paper products use pulp certified by the Forest Stewardship Council™. FSC certification is recognized by many non-governmental organizations for protecting forests, biodiversity and the rights of local and Indigenous communities.

Grow: For every tree used to make Charmin toilet paper, at least two more are regrown. Charmin only sources fiber for its toilet paper from working forests, which provide a renewable supply of wood for the more than 5,000 items that people use every day.

Restore: In collaboration with the Arbor Day Foundation, P&G and Charmin are planting 1 million trees between 2020 and 2025, including in areas devastated by natural disasters, such as wildfires.

For more information about Charmin’s commitment to help all people Enjoy the Go, while ensuring forests never go anywhere, visit Charmin.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

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FAQ

What is Charmin's commitment to sustainability?

Charmin's sustainability commitment includes regrowing two trees for every tree used and sourcing 100% of its paper from responsibly managed forests.

How many trees is Charmin planning to plant by 2025?

Charmin plans to plant 1 million trees between 2020 and 2025, especially in areas impacted by natural disasters.

Who partners with Charmin for tree planting initiatives?

Charmin collaborates with the Arbor Day Foundation for their tree planting initiatives.