Always® and Walmart Continue to Team Up with Olympic Gold Medal Gymnast Laurie Hernandez and Support the Women’s Sports Foundation to #KeepHerPlaying

Rhea-AI Summary

Always and Walmart are collaborating with the Women’s Sports Foundation to encourage girls to stay in sports, launching the #KeepHerPlaying initiative. Olympic gymnast Laurie Hernandez supports this campaign, which highlights the essential life skills girls acquire through sports participation. Research shows nearly half of U.S. girls drop out of sports during puberty, while 66% of women attribute their success to sports. Always has committed $500,000 in grants to help organizations provide opportunities for girls in sports. The initiative aims to combat economic barriers and ensure equitable access to athletic programs.

Positive

• Always and Walmart have awarded $500,000 in grants to support organizations promoting girls' sports.
• The initiative aims to break down economic barriers to sports participation for girls.
• Involvement of Olympian Laurie Hernandez enhances the initiative's visibility and credibility.

Negative

• None.

Always and Walmart are taking action, in partnership with the Women’s Sports Foundation, to help girls stay in sports by highlighting the important life skills that come from continued participation through puberty. To further rally society to #KeepHerPlaying, they are continuing their partnership with Olympic gold medal gymnast Laurie Hernandez and enlisting social media influencers to share firsthand accounts of how sports have had a positive impact on their lives.

Research has shown that nearly half of girls in the U.S. drop out of sports during puberty¹ and an engaged support system plays a critical role in ensuring girls feel encouraged to stay in sports².

“I am grateful for the continuing support from my family and coaches in making my most recent choice to withdraw for the final selection process for the Tokyo Olympics due to my knee injury. Without their encouragement and the perseverance I learned in the gym, it would have been difficult to come to this decision,” says Hernandez. “I am determined to keep training and excited to continue my partnership with Always and Walmart to encourage girls to stay in sports, so they too, can develop the important skills that will help become whoever they want to be in life.”

The survey, conducted by OnePoll and commissioned by Always, found that 66% of women who played sports during puberty credit it for helping them become who they are today and nearly 75% of people believe playing sports during puberty has a positive impact on future career success¹.

To help provide access and opportunity to puberty-aged girls, Always have awarded a total of $500,000 in financial grants to organizations and schools across the country that provide access, opportunity and encouragement for puberty-aged girls in sports.

The organizations and schools were selected in partnership with the Women’s Sports Foundation, a national organization that believes one of the most meaningful ways to make an impact in the world of sports is to foster sustainable change in local communities that benefits current and future generations of female athletes. The #KeepHerPlaying Youth Grants will be used in a variety of ways to create equitable and accessible spaces for girls up to the age of 18, from renovating facilities and upgrading equipment to enhancing accessibility for those with varying abilities and expanding services to reach more girls in the community.

“Tennis is a sport that has high economic barriers to entry and is often perceived to be an upper-class sport,” says Sloane Stephens, the Founder of Sloane Stephens Foundation in Studio City, California. “Thanks to the #KeepHerPlaying youth grant, we will be able to start eradicating these barriers so that our girls can be exposed to the benefits of a lifelong sport. With support from these funds, our year-round programs will continue to operate without gaps to prevent any vulnerable periods of downtime, and we will be able to construct permanent lighting on court to improve safety and accessibility.”

Listed below are the non-profit schools and non-profit organizations who have been selected to receive a portion of the #KeepHerPlaying Youth Grant:

• Angel City Sports, Los Angeles, CA (Goalball and Para-Rowing)
• Biltmore Preparatory Academy, Phoenix, AZ (Softball)
• Boys and Girls Club of Benton County, Bentonville, AR (Volleyball, Basketball and Flag Football)
• Challenged Athletes Foundation, San Diego, CA (Adaptive Track & Field)
• First Tee of Northwest Arkansas, Lowell, AR (Golf)
• Hudson River Community Sailing, New York, NY (Sailing)
• Memphis Inner City Rugby, Memphis, TN (Rugby)
• MS 363 Lady Lions, Bronx, NY (Basketball)
• Sloane Stephens Foundation, Studio City, CA (Tennis)
• Wendy Hilliard Gymnastics Foundation, New York, NY/Detroit, MI (Gymnastics)

To learn more about the girls positively impacted by the grants, visit Walmart.com/Always.

To help Always and Walmart keep more girls in sports:

• ENCOURAGE the girls around to you to keep playing. You can use these tips for inspiration.
• SHARE how sports have helped you using the Always Instagram Story template and tagging @Always_brand and #KeepHerPlaying to trigger a donation to the YMCA to help more girls stay in the sports that keep them confident.³
• PURCHASE a pack of Always at Walmart between 7/1/21 - 7/31/21 to also trigger a donation to the YMCA.⁴

Together we can help #KeepHerPlaying so that she can become whoever she wants to be.

About Always

Always® , the world's leader in menstrual protection, offers a wide range of pads, wipes and liners designed to fit different body types, period flows and preferences. For over 35 years, Always has been empowering millions of girls globally through puberty and confidence education, providing products to those in need and tackling societal barriers to their confidence through the Always #LikeAGirl movement. Together, Always believes we can create a world where neither periods nor gender get in the way of young people reaching their full potential. Please visit www.always.com for more information.

About Women’s Sports Foundation

The Women’s Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate and a catalyst. Founded by Billie Jean King in 1974, we strengthen and expand participation and leadership opportunities through research, advocacy, community programming and a wide variety of collaborative partnerships. The Women’s Sports Foundation has positively shaped the lives of millions of youth, high school and collegiate student-athletes, elite athletes and coaches. We’re building a future where every girl and woman can #KeepPlaying and unlock the lifelong benefits of sport participation. All girls. All women. All sports.® To learn more about the Women’s Sports Foundation, please visit www.WomensSportsFoundation.org.

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¹ One Poll ’21. Quantitative nationally representative U.S. sample. n=3000.

² Zarrett et al., 2019 – Women’s Sports Foundation

³ Always will donate five cents to the YMCA for every filled in Instagram story template that tags @always_brand and #KeepHerPlaying between 7/1/21 – 10/31/21.

⁴ Always will donate five cents per pack of Always period pads or Tampax tampons purchased at Walmart between 7/1/21 – 7/31/21 to the YMCA.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210726005456/en/

FAQ

What is the #KeepHerPlaying initiative by Always and Walmart?

The #KeepHerPlaying initiative encourages girls to continue participating in sports during puberty by highlighting the positive life skills gained from sports.

How much funding has Always committed to support girls' sports?

Always has committed $500,000 in grants to organizations that provide opportunities for girls in sports.

Who is supporting the #KeepHerPlaying campaign?

Olympic gold medal gymnast Laurie Hernandez is a prominent supporter of the #KeepHerPlaying campaign.

What research supports the importance of sports for girls?

Research indicates that nearly half of girls in the U.S. drop out of sports during puberty and that 66% of women credit sports with their personal development.

How can individuals support the #KeepHerPlaying initiative?

Individuals can support the initiative by encouraging girls to keep playing sports, sharing their sports experiences on social media, and purchasing Always products to trigger donations to the YMCA.