Allyson Felix Defines Her Legacy Ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign
Pantene partners with Olympic champion Allyson Felix for its campaign, “What’s Your Legacy”, ahead of the Tokyo 2020 Olympic Games. The campaign highlights that legacy is shaped by the journey, not just victories. Felix emphasizes her role as a mother and advocate for healthcare equality following her own pregnancy challenges. Pantene aims to inspire others to define their legacies through strength and courage. The initiative focuses on supporting women and girls, encouraging them to share their stories using the hashtag #WhatsYourLegacy.
- Collaboration with Allyson Felix strengthens brand image and connection with consumers.
- Campaign promotes empowerment and advocacy for healthcare equality, aligning Pantene with social issues.
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With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is partnering with frontrunner and most decorated US Olympian in women’s track and field history, Allyson Felix, to look back and celebrate the moments that define a legacy through its “What’s Your Legacy” campaign.
Pantene partners with Six-Time Olympic Gold Medalist, Mother, and Activist, Allyson Felix, to celebrate the everyday moments that shape a legacy (Photo: Business Wire)
The campaign featuring Allyson and her daughter, Camryn, acknowledges that legacy is not made of only wins or medals, but the journey it took to get there; paving a path for the next generation of women and girls.
“I am thankful to have Pantene in my corner celebrating my legacy during this Olympic run,” said Felix. “After having Camryn, defining my legacy became so much more than my accomplishments on the track—she inspired me to use my voice and make a difference for her and for the world, and I now feel that legacy most when I spend time teaching her how to care for her curls, further rooting our connection and legacy together.”
For Allyson, suffering pregnancy complications with Camryn propelled her to take a stand and bring attention to a systemic issue in need of change. She became a voice for millions of mothers of color who are subject to healthcare inequalities and have a higher maternal mortality rate, helping to create a better future for generations to come.
“Pantene celebrates everyone whose legacy is built on courage, strength, and advocating for what is right,” said Jessica Ettelson, Pantene Brand Director. “We are so proud of the athlete, activist, and mother that Allyson is and are excited to share the legacy she has built for her daughter and the world, while inspiring others to build their own.”
To watch Allyson’s story, please visit https://youtu.be/qYMOtSgTuHI and join the conversation by sharing your legacy using #WhatsYourLegacy.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20210607005106/en/
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